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X-WR-CALDESC:Events for VisionEdge Marketing
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DTSTART;TZID=America/Chicago:20180606T110000
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CREATED:20180124T172523Z
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UID:43341-1528282800-1528286400@visionedgemarketing.com
SUMMARY:Marketing Evolution Experience | Communicating with Executives
DESCRIPTION:Your First Marketing Superpower: Communicating With Executives \nNumbers are the language of business. You become unstoppable when you capture numbers that matter\, have a material impact on those numbers\, and meaningfully communicate your results.  Master these secrets and there’s no limit to your rising star. Laura draws on hundreds of case studies and over a decade of marketing management benchmarking to help you build your personal action plan for becoming a marketing super hero. Recognize the numbers that matter\, tee up the conversations with your leadership\, and build a compelling and respected presence at your company. \n \n 
URL:https://visionedgemarketing.com/event/marketing-evolution-experience/
LOCATION:Caesars Palace\, 3570 Las Vegas Boulevard South\, Las Vegas\, NV\, 89109\, United States
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DTSTART;TZID=America/Chicago:20180612T130000
DTEND;TZID=America/Chicago:20180612T140000
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UID:43437-1528808400-1528812000@visionedgemarketing.com
SUMMARY:2018 TMSA Logistics Marketing & Sales Conference
DESCRIPTION:Are You Rich in Metrics But Struggle to Prove Value?\nIn an environment where Marketing is being asked to prove its value every day\, what can you do to not merely survive\, but to thrive? The answer is that Marketing leaders need to see themselves as champions of growth\, able to anticipate customer needs\, develop their organizations’ Marketing capabilities\, and measure Marketing’s impact on the business in terms that matter to their CEOs\, CFOs\, and leadership teams. Focusing on lead generation\, pipeline management\, branding\, and customer acquisition in no longer enough. The most important ingredient for thriving Marketers is their ability to connect the dots between all Marketing activities and the corresponding investments and business results. That means that you’re going to have to provide metrics that are relevant to your CEO and CFO. \nIn this interactive session\, based on industry case studies\, you will learn: \n\nThe difference between measures and metric and easy ways to start with the right marketing metrics\nHow to track the right marketing metrics and create a corresponding dashboard to prove marketing’s value\, impact\, and contribution\, and gain C-level buy-in\nHow to use your dashboard to facilitate strategic decisions and mitigate risk\nIncrease your personal credibility and influence with the right metrics
URL:https://visionedgemarketing.com/event/2018-tmsa-conference/
LOCATION:Westin Cape Coral Resort at Marina Village\, 5951 Silver King Blvd\, Cape Coral\, FL\, 33914\, United States
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DTSTART;TZID=America/Chicago:20180614T123000
DTEND;TZID=America/Chicago:20180614T130000
DTSTAMP:20180824T215016Z
CREATED:20180525T195035Z
LAST-MODIFIED:20180824T215016Z
UID:44193-1528979400-1528981200@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 1 | Live Radio Show with Laura Patterson
DESCRIPTION:  \nLive Radio Show with Laura Patterson on SLMA Radio\nReady\, Set\, Grow. Episode 1: Steven “Ziggy” Shanklin\, Founder & CEO of White Cloud Security  \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-ep-1/
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DTSTART;TZID=America/Chicago:20180621T123000
DTEND;TZID=America/Chicago:20180621T130000
DTSTAMP:20180618T190915Z
CREATED:20180525T195102Z
LAST-MODIFIED:20180618T190915Z
UID:44195-1529584200-1529586000@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 2 | Live Radio Show with Laura Patterson
DESCRIPTION:  \nLive Radio Show with Laura Patterson on SLMA Radio\nReady\, Set\, Grow. Episode 2: JT McCormick\, President & CEO of Book In A Box \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-ep-2/
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