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UID:52487-1645614000-1645621200@visionedgemarketing.com
SUMMARY:Create a Customer-Centric Message Map to Accelerate Customer Acquisition
DESCRIPTION:How you position your company\, and the marketing messages you craft to support your value proposition\, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging: \n\nAcross all customer-facing channels and touchpoints throughout the customer journey\nAcross all internal functions/departments\, and especially for customer-facing teams\n\nJoin this presentation to learn the 5 steps it takes to create a customer-centric message map that captures: \n\nYour primary and supporting claims about your company’s value proposition for your products\, and services\, that will resonate and engage your prospects and customers\, and the evidence to support your claims\nPotential prospective customer objections and competitor responses to these claims along with your responses to these and supporting evidence
URL:https://visionedgemarketing.com/event/create-a-customer-centric-message-map-to-accelerate-customer-acquisition/
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