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DTSTART;TZID=America/Chicago:20140923T120000
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SUMMARY:Webinar: Measure What Matters--Making Marketing Metrics Relevant
DESCRIPTION:For years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring.  And recent research found that the pressure to prove marketing’s value is on the rise. \nDespite the wealth of campaign and operationally oriented metrics and the enhancements in technology\, only one in four marketers earn high marks from their leadership team for their ability to measure and communicate their value\, contribution\, and impact.  So what do these Best-in-Class (BIC) marketers do differently and better than other marketers when it comes to marketing measurement?  How can your agency leverage these best practices for yourself and your clients? \nOn September 23\, join Laura Patterson\, President\, VisionEdge Marketing\, who will help you understand what BIC marketers are doing to master marketing metrics.  If measurement is an imperative for your agency or your clients\, this Webinar is a must-attend. \nWhy You Should Attend: \n\nHear what BIC Marketers do better and differently when it comes to marketing measurement and performance management (MPM)\nUnderstand the concept of marketing metrics and measurement\nLearn the categories of various marketing metrics and how they relate to communicating and reporting performance.\n\nHighlights: \n\nMarketing Metrics Abound: Why is this so hard?\nMarketing Measurement – What is it?\nWhat BIC Marketers do for Performance Measurement\nAccountability: Measure what matters\nIntroduction to the Metrics Hierarchy\nThe Secret Sauce: Alignment\nSelecting the Right Metrics: A three-part Stakeholder Conversation.
URL:https://visionedgemarketing.com/event/webinar-measure-matters-making-marketing-metrics-relevant/
LOCATION:Online
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