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UID:52030-1628676000-1628677800@visionedgemarketing.com
SUMMARY:Tweaking Your Game Plan in this Dynamic World of Marketing
DESCRIPTION:Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth
URL:https://visionedgemarketing.com/event/tweak-your-game-plan-for-growth/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2021/08/chit-chat-greeno.png
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DTSTART;TZID=America/Chicago:20210826T110000
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DTSTAMP:20210818T124646Z
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UID:52027-1629975600-1629982800@visionedgemarketing.com
SUMMARY:Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else
DESCRIPTION:Marketing Performance Woes? You Might Just Have a Planning Problem\nHaving spoken to many marketing leaders about some of the current issues they’re trying to resolve\, we came up with three of the most common problems: creating the right content\, effectively measuring ROI\, and segmenting plans to align them to specific goals and strategies. \nIn this webinar\, we’ll discuss how to tackle these pain points by looking first at any deficiencies in the marketing planning process. \nWhat you’ll learn: \n\nHow to solve a content creation problem by implementing a consistent marketing planning hierarchy across your organization\nWays to improve ROI measurement\, such as by connecting your plans to a revenue model and using a waterfall framework\nTips for fully understanding marketing segmentation and conducting meaningful analysis of your results compared to your plan
URL:https://visionedgemarketing.com/event/fix-your-marketing-planning-problem/
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