Shift from Service Provider to Value Generator

The more you understand your customers, the more you can develop relevant, compelling messages, products, offers, etc. Acquiring market and customer insights takes data and analytics.

Marketers who have come to be perceived as value generators for their organization have learned how to use data, analytics, processes and metrics to move business results and demonstrate their contribution.

Pump-up your analytical muscle, optimize your marketing, and create predictive models. Start Now!

To gain a deeper understanding of how you can use Data and Analytics to transform your Marketing organization into a value generator, download our White Paper, “From Intuition to Wisdom: Transforming Data into Models and Actionable Insights.”

Want to see how other companies have profited from integrating data and analytics into their marketing strategies? Start with these Case Studies for examples on how your company can make the shift from service provider to value generator:

• Case Study 18: Segmentation Methodology Identifies Profitable New Markets
• Case Study 29: Using Market and Customer Segmentation to Power Growth

Don’t forget, in order to access these, you must register and login!