“Because of VisionEdge Marketing’s strategic and product marketing experience, we learned more from the research than just about product functionality. VisionEdge Marketing was able to translate the implications of the research in regards to positioning the product and important segment messages. They added a strategic element to the research.” – Motion Computing
If you want to avoid wasting precious marketing dollars on things that don’t work, then it is important that your Marketing balance creativity with insights derived from data to improve the value of your marketing.
While we cannot help you with the creative aspect of your marketing, we have the passion and expertise to help you use Data, Analytics, Processes, and Measurement to make customer, market, product, and competitive fact-based decisions and inform you of creative choices.
If this sounds like what you are looking for, we can help. Acquire data and insights to make fact-based decisions about customers, markets, and products with the SmartStart Services Suite. VisionEdge Marketing’s Data and Analytics practice comprises:
- Analytics and Models Make Your Data Payoff
- Formulate Positioning and Messaging that Resonates with Your Customers
- Ramp Marketing Effectiveness and Performance with Skills, Processes, and Technology
- Yield Valuable Customer Insights to Improve Customer Acquisition, Experience, and Retention
- Augment Strategy and Planning with Data and Insights
- Identify, Size, and Segment Markets
- Bolster Content, Segmentation, and Enablement with Personas and Playbooks
- Use Pipeline Engineering to Cement Marketing and Sales Alignment and Enablement
- Enter New Markets on Solid Ground with Ecosystem Maps
- Invest in Your Professional Success
