Laura Patterson: Growth is in Her DNA

VisionEdge Marketing Founder and President

Laura is a sought-after speaker, venues include:

1. International, national, and regional executive conferences, workshops, webinars, videos, and podcasts.
2. Company-specific programs such as Adobe, Cisco, and Elsevier.
3. Associations such as ISBM, ITSMA, and Piktale Influence Summit.
4. Partners such as Nimble and the Vistage Community.

A medal-winning tri-athlete, she brings a high level of energy to everything she does.

Her challenge-to-future-forward strategy specialties are customized to these themes: Customer Centricity, Data-Driven Insights, Outcome Achievement, and Operational Excellence.

She transfers her deep subject matter expertise, via her:

• Presentations that inspire, and provide innovative ideas and insights for your team.
• Workshops that enable your team to develop acquire new knowledge and skills for practical application
• #SmartBusiness blog, recorded guest appearances, and VisionEdge Marketing podcasts and videos.
• Books, Laura has written 4. The most recent is a SABA Award Winner: Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, with the Circle of Traction® business framework.
• Case studies, white papers, and by-lined articles for publications such as Entrepreneur, Industry Week, MarketingProfs, and research findings, including the Longitudinal Global, Executive Level Marketing Performance and Value Benchmark Study published in Henry Stewart’s peer-reviewed Journal of Applied Marketing Analytics.

She is a LinkedIn Influencer and has received 7 thought leadership awards: Most Powerful Thought Leaders to Follow, Most Fascinating People in B2B Marketing, Top Marketing Influencers to Follow, Women to Watch in Business, Top 20 Women in Business, Top Marketing Operations Leaders to Know, and Women You Should Know in Martech.

Since 2019, Laura has been an Advisory BOD member for the Institute for the Study of Business Markets (ISBM). She’s also been a BOD member for the University of Texas, McCombs School; Creative Action; The Executive Women’s Forum, and Girls and Boys Clubs of Central Texas. She founded and chairs the Austin Marketing Executive Networking Group comprised of Chief Marketing and Growth Officers.

Laura Patterson lives in Austin where she is Mom to Riley, a toy Aussie. She is a superfan of hummingbirds and maintains a garden to attract them. She keeps her Zen with Yoga and reenergizes with a long run.

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Practice Managers

We have seasoned managers for each of our four practices. Their role is to manage the engagement teams, ensure your have an exceptional experience, and that your project objectives are achieved in an efficient manner. Laura is almost always a part of every engagement along with Senior Strategists and Senior Analysts who bring additional expertise to the initiative.