De-risking Market and Customer Expansion Decisions

Segmentation Strategy Navigator: Navigate Market Risks and Opportunities for Successful Expansion

Look Inside the Workbook.

Purchase Details:

  • Price: $155 
  • 5th Edition (updated Q4 2022)
  • Pages: 17
  • Format: Interactive PDF

About the Author. 

With a rich background spanning over 25 years and supporting 300+ companies, Laura Patterson is a luminary in accelerating growth across a variety of global industries. She crafted this best-practice workbook to empower businesses, large and small, to drive exceptional results. Why reinvent the wheel? Laura's models provide cost-effective solutions that you can use repeatedly. Take advantage of the opportunity to leverage her expertise and accelerate your journey towards customer-centric growth.

How This Workbook Will Help You:

Businesses are always looking to minimize the risk of costly segmentation mistakes. This interactive workbook guides users through the process of evaluating potential market and customer segmentation strategies. This helps users identify and mitigate risks associated with brand, ecosystem, and competition in their chosen expansion areas. Don't let segmentation errors lead to missed opportunities and lost revenue - empower your decision-making with this comprehensive consulting workbook.

Transform Your Market Strategy with Proven Segmentation Methods. The goals of this workbook include:

  1. Building a comprehensive model for evaluating current and future expansion opportunities- Ensures companies are equipped with the necessary tools to make informed decisions.
  2. Identifying key segmentation criteria specific to each market- Enables companies to tailor their strategies to the unique needs and preferences of their target audience.
  3. Determining the ranking and weighting of these criteria- Allows companies to prioritize the most important factors in their segmentation strategy.
  4. Choosing the best expansion candidate(s) based on an accessibility/opportunity quadrant- Provides a structured framework for evaluating potential markets and identifying the most promising opportunities.
  5. Identifying and mitigating brand, ecosystem, and competitive risks associated with the chosen expansion area- Helps companies navigate potential challenges and maximize their chances of success.

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