De-risk Your Segmentation Decisions

Even large companies fail at segmentation losing $Ms and $Bs. Don't let this be you.

Market and Customer Segmentation Workbook

This interactive workbook will enable you to make confident and profitable segmentation decisions.

Look Inside the Workbook.

How This Workbook Will Help You:

Entering new markets can be risky and costly. This interactive workbook will provide you with an apples-to-apples comparison of potential market and customer segmentation possibilities. Using this workbook, you will: 

1. Build a model for current, and future, expansion evaluations  

2. Identify segmentation criteria  

3. Determine ranking and weighting for the criteria  

4. Choose the best expansion candidate(s) based on an accessibility/opportunity quadrant   

5. Identify and reduce brand, ecosystem, and competitive risks in the chosen expansion area 

About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.

Purchase Details:

  • Price: $155 
  • 5th Edition (updated Q4 2022)
  • Pages: 17
  • Format: Interactive PDF

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