De-risk Your Segmentation Decisions

Even large companies fail at segmentation losing $Ms and $Bs. Don't let this be you.

Market and Customer Segmentation Workbook

Look Inside the Workbook.

How This Workbook Will Help You:

Entering new markets can be risky and costly. This interactive workbook will provide you with an apples-to-apples comparison of potential market and customer segmentation possibilities. Using this workbook, you will: 

1. Build a model for current, and future, expansion evaluations  

2. Identify segmentation criteria  

3. Determine ranking and weighting for the criteria  

4. Choose the best expansion candidate(s) based on an accessibility/opportunity quadrant   

5. Identify and reduce brand, ecosystem, and competitive risks in the chosen expansion area 

Purchase Details:

  • Price: $155 
  • 5th Edition (updated Q4 2022)
  • Pages: 17
  • Format: Interactive PDF

About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.

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