De-risk Your Segmentation Decisions
Even large companies fail at segmentation losing $Ms and $Bs. Don't let this be you.
This interactive workbook will enable you to make confident and profitable segmentation decisions.
Look Inside the Workbook.
How This Workbook Will Help You:
Entering new markets can be risky and costly. This interactive workbook will provide you with an apples-to-apples comparison of potential market and customer segmentation possibilities. Using this workbook, you will:
1. Build a model for current, and future, expansion evaluations
2. Identify segmentation criteria
3. Determine ranking and weighting for the criteria
4. Choose the best expansion candidate(s) based on an accessibility/opportunity quadrant
5. Identify and reduce brand, ecosystem, and competitive risks in the chosen expansion area
About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.
Purchase Details:
- Price: $155
- 5th Edition (updated Q4 2022)
- Pages: 17
- Format: Interactive PDF
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