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Laura Patterson and Eric LeRiche from Influencer Radio chat about entrepreneurship, marketing and change as being at the heart of a customer-centric business. Laura shares some of her experiences and both marketing, sales, and management to illustrate lessons learn along the way to business growth. Laura explains that while change is always  scary and that we can look to Best-In-Class performers who use coaches to improve as a model for leveraging external expertise.

Listen to the conversation on entrepreneurship

Check out the Case Studies, particularly these two Case Studies:

  1. The Role of Brand Strategy When Launching a New Company
  2. Repositioning a Company When the Market Changes

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