The explosion of available data and the acceleration of changes in customer preferences, the market landscape, and technology, necessitates that Marketing be more agile than ever. Becoming a more agile organization means that Marketing must be able to quickly and successfully adapt your efforts to meet these changes. Agile marketing organizations are able to employ customer-centric actions that will produce steady, measurable improvements in increased market share and/or customer value.
Achieving agility takes operating your marketing organizations as a Center of Excellence. It is within the Center of Excellence that marketing can establish and leverage best practices that will ensure marketing initiatives are aligned to business outcomes.
Check out this presentation to learn the key action steps for creating a Marketing Center of Excellence.
In addition, read our white papers,
- What You Must Know About Marketing Centers of Excellence: A Why and How Primer
- The Role of Leadership Councils in Creating Marketing Centers of Excellence
- Marketing Operations: Enabling Marketing Centers Of Excellence