Don’t Let Your Marketing Department’s Impact Remain Unseen

Many C-suite executives struggle to recognize the true value and impact of their Marketing departments.

Look Inside the Workbook.

Purchase Details:

  • Price: $155
  • 4th Edition (updated Q4 2022)
  • Pages: 44
  • Format: Interactive PDF

About the Author.

With a rich background spanning over 25 years and supporting 300+ companies, Laura Patterson is a luminary in accelerating growth across a variety of global industries. She crafted this best-practice workbook to empower businesses, large and small, to drive exceptional results. Why reinvent the wheel? Laura's models provide cost-effective solutions that you can use repeatedly. Take advantage of the opportunity to leverage her expertise and accelerate your journey towards customer-centric growth.

How This Workbook Will Help You:

This disconnect stems from a lack of clear, demonstrable links between marketing activities and tangible business outcomes. Without this crucial linkage, Marketing's strategic contributions are often underestimated or overlooked entirely. This Marketing Effectiveness and Accountability workbook is your roadmap to bridging the gap between Marketing efforts and business success. 

This workbook is designed to equip your department to: 

  • Use Six Key Marketing Metrics Categories to understand the critical data points to measure your marketing effectiveness. 
  • Create Logic Links and Metrics Chains to showcase compelling connections between your marketing activities and their outcomes, transforming those concepts into measurable results. 
  • Form an Actionable Dashboard Foundation using metric chains to highlight and proves the value of your department to business growth and success.


Use this workbook and prove that Marketing is not just a cost center, but a critical driver of business outcomes.

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