Spotlight on the VisionEdge Marketing Media Center

Welcome to the VisionEdge Marketing Media Center! Here you will find an up-to-date chronological list of VEM’s presence in the media. As thought leaders in the areas of Marketing Data, Analytics, Measurement, Processes, and Performance Management, VEM has the opportunity to contribute to a variety of well-known and respected Marketing publications. In some instances, we’re privileged to have our site content picked up and redistributed.

To access articles or redistributed content via the publication, click on the publication link. Should that publication require a membership or subscription, you can always access VEM blogs on our site or articles for FREE. Article access on other sites may require a log-in and gated content on our site requires a log in to download. If you’re not a registered user, register and then log in.

2022

April 2022

 What Best-in-Class Marketers Do Differently: How to Cultivate Value Creation – Trade Press Services

March 2022

How to Join the Ranks of Best-in-Class Marketing Organizations – Heinz Marketing

February 2022

  • Why Marketing Needs to Own Demand Generation Right Out of the Gate – Webbiquity
  • Industry Professionals Share Their 2022 Resolutions – Nimble

January 2022

 

2021

December 2021

5 Experts Share Do’s and Don’ts of Being a Leader

3 Website Must-Haves to Achieve Your Business Growth Goals – WEBii

Customer-Centric Message Maps Engage More Customers4Hoteliers

November 2021

Make Sure You Have the Hard Skills for the World of AI MarketingINFOTECH Report

Customer-Centric Metrics Make Your Demand Generation Dollars Go FurtherCustomer Value in the Now Economy

Customer-Centric Message Maps Engage More CustomersBusiness 2 Community

4 Downsides of Quick and Easy Customer GrowthBusiness 2 Community

Ensure Your Innovation Hits It Out of the ParkBusiness 2 Community

October 2021

How to Make Sure Your Dashboard Passes the Test: One Good IdeaBusiness 2 Community

Market Validation: The One Step You Can’t Afford to Skip –  Business 2 Community

7 Steps to Acquire and Keep Right Fit CustomersBusiness 2 Community

September 2021

Your Competition Is Gaining Market Share. Are You?Talented Learning; PostinTrend

How to Lower Your Risk of Entering a New Market: One Good IdeaBusiness 2 Community

2 Future-Proofing Components to Protect Your GrowBusiness 2 Community

August 2021

4 Marketing KPIs That Matter – Gerri Knilans shares VEM’s approach to creating KPIs

Want Your Business to Grow? You Might Need to Break Some PatternsBusiness 2 Community

How Much Time Do You Spend Thinking About the Future?Business 2 Community

July 2021

Process is at the Heart of Operational ExcellenceBusiness 2 Community

CXBuzz interviews Laura Patterson from VisionEdge Marketing on Customer Experience

Market Segmentation: Your Smart Tool to Deliver GrowthTalentedLearning 

Patterson earns Engati’s Top 30 Marketing Influencers

VEM’s The Customer DNA Model created in partnership with the SMA Group

Process is at the Heart of Operational ExcellenceBusiness 2 Community

June 2021

Patterson featured in Trade Press Services Upstream and Downstream Marketing 

How Frameworks Help Close the Experience Gap and Sustain Business Continuity

Piktale names VisionEdge Marketing’s Patterson among Top 100 Global Influencers.   

How My Grandfather’s Fishing Wisdom Applies to Customer AcquisitionBusiness 2 Community

May 2021

Logic And Math Two Essential Skills For Accountability And How You Use ThemBusiness 2 Community

How Leaders Can Strengthen Business Performance Through Inside And Outside FocusBusiness 2 Community

To Improve Customer Experience You Need a MapBusiness 2 Community 

Bring a New Product to Market Without Reinventing the WheelBusiness 2 Community

April 2021

How Technology Places CMOs at Risk of Losing Their Strategic Role – Business 2 Community

Your Competitors are Gaining Market Share – How About You?Business 2 Community

March 2021

Why You Need to Look for the Non-obvious in Your DataBroadsuite Media Group

Make Sure CTA Measures Are on the Right Place on Your DashboardBusiness 2 Community

February 2021

Does Your Plan Enable You to Seize Growth OpportunitiesBusiness 2 Community

Why You Need to Look for the Non-obvious in Your DataV3B

A Proven Method for Operational ExcellenceBusiness 2 Community

The Impact of Peer Engagement of the Customer Buying JourneyBroadsuite Media Group

January 2021

Beware of Changing Strategy Just When Your Sails Have Caught the WindBusiness 2 Community

How to Measure Customer Value (And Why It Matters) – Talented Learning

 

2020

December 2020

Why You Need to Look for The Non-Obvious in Your DataBusiness 2 Community

One Good Idea Ep 1Business 2 Community 

The Value of Investing in Customer Value ManagementThe Customer

October 2020

How to Move from a LeadGen Machine to an Organic Growth MachineV3B

How Do You Measure Your WHY?Business 2 Community

September 2020

To Maximize Your Winning Strategy, Avoid PuntingBusiness 2 Community

VEM included in Steered By Strategy White Paper Developing and Implementing Outcome-Based Marketing Plans – CUNA Council

VEM included in DemandGen 2020 State of Database Quality and Accuracy Report – DemandGen Report

Fast-Track Your Business: Fundamentals of Customer-centricity, inspiration – DemandGen Report

August 2020

Are You Setting Yourself Up to Be a Commodity? What’s Your Edge?GardnerWeb

What’s the Greatest Marketing Challenge You Face?Trade Press Services

Four Pivotal Capabilities for Marketers to Support the Growth MandateApplied Marketing Analytics Volume 6 / Number 1 / Summer 2020

June 2020

Bob Thompson includes Laura Patterson in CX ROI: Making the Case to Improve the Buying Experience

How to Know When It’s Time to Make a Strategic PivotBusiness 2 Community

May 2020

The Value of Investing in Customer Value Management4Hoteliers

Unlock the Power and Value of Upstream and Downstream MarketingBusiness 2 Community

The Value of Investing in Customer Value ManagementArt Weinstein

The Value of Investing in Customer Value ManagementBusiness 2 Community

Matt Heinz Sales Pipeline Radio: Q&A With Laura PattersonCustomerThink

Ezvid names VisionEdge Marketing 1 of 5 Companies to Help Market Your Business

April 2020

Improve Your Ability to Anticipate the Pitch – What’s Your Edge?B2B Marketing Zone

How to Move From a Leadgen Machine to Organic Growth MachineBusiness 2 Community

March 2020

How Your Competitors Can Help You Improve Your MarketingBusiness 2 Community

February 2020

How Do You Know When It’s Time to Bring in a Marketing Expert?Fusion Marketing Partners

January 2020

How to Measure Customer ValueTalentedLearning 

Press Release: Fast-Track Your Business Hits The BookshelvesCisionPRWeb, MartechSeries

 

2019

 

November 2019

The Differences Between and Benefits of Scorecards and DashboardsB2Community

Why You Want to Keep Your Data Models FreshV3B

How to Use Alignment to Calibrate Your MarketingB2Community

October 2019

How to Single Out the Signal from the Noise on Your DashboardB2Community

How to Avoid Falling Prey to Shiny Marketing Objects – Podcast with Marketing Results Club

Data and Dashboards and Decisions – Oh My! – Talented Learning

Why Does Good Strategy Matter to the Bottom Line?Fusion Marketing Partners

Why You Need to Start with Why as You Develop Your Marketing PlanB2Community

 

September 2019

Failing at Customer-Centric Marketing: It’s All in the Journey4 Hoteliers

How Using Data and Analytics Helps Keep Customers – Marketing Results Club

If You Aspire to Excellence Focus on ProcessB2Community

VEM quoted in Forrester report Make Customer Lifetime Value Your Polaris For Long-Term Growth

August 2019

Improve Customer Experience With Scenario Analysis – MarketingLand

Patterson Interview with OWOX on the State of Marketing Analytics

How to Avoid Failing at Customer-Centric Marketing: It’s All in the JourneyBusiness 2 Community

Interview with Marketing expert, Laura Patterson, by Derek LittleTrailblazer Writing

July 2019

Customer Engagement Metrics: What Marketers Can Teach Learning ProsTalented Learning

How to Architect Your Actionable Marketing Dashboard4Hoteliers

June 2019

Press Release: VisionEdge Marketing Celebrates 20th YearCision PRweb, Community Impact

May 2019

Are There Magic Marketing Metrics in the The Engagement EconomyV3B

Is a Land Grab the Right Growth Strategy for You?Business 2 Community

How to Report on the Value Marketing Generates V3B

How to Make What You’re Counting in Marketing CountBusiness 2 Community

VisionEdge Marketing president shares expertise on The Top 4 Market Research Challenges with  Trade Press Services

April 2019

Installed Technology but Haven’t Seen Improved Lead Management? Here’s What to Do!Sales Lead Management 

Why Marketing Should Always Be Spelled with a Capital ‘M’4Hoteliers

March 2019

Make Your Marketing & Sales Playbook a Powerful Alignment ToolThe Marketing Scope

Why a Data-Driven Marketing Culture Needs To Be at the Top of Your ListThe Marketing Scope 

When You Need Research to Be in the Know and How To Do ItFusion Marketing Partners

Make Your Marketing & Sales Playbook a Powerful Alignment ToolV3B Marketing

Is This Purchase In Your Future? – DMNews

February 2019

Why a Data Driven Marketing Culture Needs to be at the Top of Your List4Hoteliers

How to Ensure Analytics and Martech are Relevant to the BusinessHenry Stewart Publications

How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term4Hoteliers

Why a Data-Driven Culture for Marketing Needs To Be At The Top of Your ListV3B Marketing 

January 2019

Score Big with a Marketing Measurement Playbook  – If You Market They Will Come

Make Your Marketing Indispensable4Hoteliers 

Engage More Customers with the Best Parts of ABM and Customer Journey MappingIf You Market They Will Come 

2018

December 2018

Why Your Marketing & Sales Playbook is a Powerful Alignment ToolIf You Market They Will Come

Make Your Marketing and Sales Playbook a Powerful Alignment ToolB2C Community

How to Make Marketing IndispensableIf You Market They Will Come

November 2018

How to Use Attribution Models to Decipher the Right MixB2Community

Ensuring the Successful Integration of Technology and MarketingIf You Market They Will Come

The Evolving Role of Marketing OpsFusion Marketing Partners

How to Use Your Marketing Analytics SmartlyMarketingProfs

How to Use Intelligence to Outsmart Your CompetitorsIf You Market They Will Come 

How to Eliminate the Breakpoints Improve Customer ExperienceB2C Community

How to Navigate the Winding Road of Accountability4Hoteliers

October 2018

The Evolving Role of Marketing OperationsFusion Marketing Partners

How to Organize a Stand-Out Planning Session  – If You Market They Will Come

How to Organize a Stand-Out Planning SessionBusiness2Community

Ensuring the Successful Integration of Technology and MarketingBusiness2Community

Make and Build a Business That Solves a ProblemBusiness2Community

September 2018

How to Use Product-Market Fit to Drive Business GrowthMarketingProfs

Quality of Service Starts Before Day OneCEO Refresher

VEM included in Forrester’s Master the Mechanics of Analytics

August 2018

Press Release: Patent Issued for VEM’s Accelance® Methodology

Why Even a Little Data Matters (And What to do About It) – GardnerWeb

Marketing Operations: 3 Must-Have Best Practices For the Rising Stars of Marketing – MarTech Advisor

Why You Need to Stop Trying to Align Marketing and SalesSLMA

What Does Marketing Do in a Goldilocks Economy?IndustryWeek

How Scenarios Will Improve Your Customer ExperienceCEO Refresher

July 2018

Three Proven Practices to Overcome MarTech FailureHospitalityNet

Today’s Metrics Fail to Connect Marketing to GrowthFusionMarketing

June 2018

When The Customer is The Focus, Sales and Marketing Fall into LineSLMA

Three Pivotal Steps to Follow When Developing a Marketing CampaignNimble

How to Measure Your Risk of Customer Defection –  CEO Refresher

3 Metrics to Help You Thrive in The Age of The CustomerCustomerThink

May 2018

How Marketers Must Adapt to the New Era of Customer Engagement, and Measure SuccessCustomerThink

Why and How Marketing Should Lead the Innovation ProcessCEO Refresher

Marketing Optimization Modeling 101Nimble 

What it Means to Be Effective at MarketingIntegrated Marketing Association

The Winning Combination for Sales and Marketing AlignmentHargreaves Sales Alignment Mini-Webinar Series 

Is Your Marketing Up to the Task of the Primary Directive of Growth?Fusion Marketing 

Making the Most Out of Your Investments in Marketing TechnologyBusiness2Community

How to Measure Touchpoint Effectiveness: Six Steps to Better Customer ExperiencesMarketingProfs

Getting to the Root Cause of a Poor Customer ExperienceIndustryWeek

How to Use Customer Insights to Spur GrowthHospitalityNet, YourThailand.net

Laura Patterson Joins SLMA Radio as a HosteTradeWire

April 2018

Be Fanatical About Service Quality (And Why It Matters)V3B

What Happens When You Shift Your Focus From Financial to Performance Management?CEO Refresher

Laura Patterson selected as one of the 20 Women to Watch in BusinessSales Lead Management Association

How to Save a Year of Research for Your Account-Based Marketing – YourThailand.Net

Never Again Get Blindsided by a Comparison to Your CompetitorsEntrepreneur

Need More Organic Growth? Focus on Upstream MarketingNimble 

March 2018

How to Successfully Bring New Products to MarketIndustryWeek

What is the Expected ROI for Your Marketing Plan? And How to Do ItHospitalityNet

Why Customer Needs to Be at the Start of the CMO Job DescriptionCEO Refresher

Achieve Marketing Excellence through BenchmarkingAdmap

Which Metrics are Best For Your Marketing Organization?Nimble

How to Use Data to Reveal Your Brightest Star CustomersMarketingProfs

Want More Customers? Get Quality Referrals from Existing CustomersEntrepreneur

Laura Patterson Quoted in: Benchmarking can boost results – WARC

February 2018

Laura Patterson Quoted in: The Clear and Complete Guide to ABM Analytics – Engagio

Centers of Excellence: A Fad…or a Path to the Future?Nimble

No Doubt You’re Busy, But Are You Productive?CEO Refresher

How to Best Select Segments to Support Organic GrowthSales Lead Management Association

Revenue Tip: You Can Get Big Insights from Little Data – Rooted in Revenue

ABM Analytics Expert Q&A with Laura Patterson, President at VisionEdge Marketing – Engagio, Business 2 Community

VEM’s Patterson Selected as one of The Top Marketing Operations Leaders You Should Know – Engagio

January 2018

Should You Use A.I. in Your Marketing? (Part One)HotelTechReport

Laura Patterson Quoted in: New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018 – Demand Gen Report

How to Make Good Business DecisionsNimble

There’s More than Cash on the Line with New Marketing TechnologyCEO Refresher

The 5 Things Best in Class Marketers Do Better Than Their PeersB2B Growth Show, Blog

How to Save a Year of Research for Your Account-Based Marketing4Hoteliers

2017

December 2017

Why Does Good Strategy Matter to the Bottom Line?HospitalityNet, Business 2 Community

November 2017

Are You Ready to Make the Shift to A.I.? (Part Two)HospitalityNet, YourThailand

Organic Growth: Why is Matters and How to Fuel Its SegmentationCEO Refresher

Want Higher Growth? Revisit Your Marketing Structure FirstIntegrated Marketing Association

How to Better Utilize Data and AnalyticsHospitalityNet, 4Hoteliers

How to Choose the Best Marketing ChannelNimble

When Is It Time To Embark On Repositioning?HospitalityNet

Marketing performance management: How best-in-class marketing organisations prove marketing’s valueApplied Marketing Analytics, Volume 3

A Blueprint for Your Business | A Podcast That BuildsDodge Data and Analytics

October 2017

No Growth Strategy Without Culture: Achieving Growth Through Operational ExcellenceBTOES

Don’t Fall Victim to the Tempting Allure of Shiny “Toys”Nimble

Elephant Test Podcast: Laura Patterson, Marketing Performance ManagementElephant Test sponsored by Mountain Top Data

Laura Patterson Quoted in: How Marketing Ops Can Deliver Value to the C-Suite – MarTech Today

Why Revenue-Oriented Processes Matter (And How to Get Started)CEO Refresher

How to Develop a Strategic Outcome-Based Marketing PlanIntegrated Marketing Association

Four Essential Success Factors for Transforming Marketing Into a Center of ExcellenceMarketing Profs, Marketing Buzzer

How to Prospect for Gold in the Wild West of Customer DataCDP Institute

Should You Use A.I. in Your Marketing? (Part One)HospitalityNet, 4Hoteliers

Are You Ready to Make the Shift to A.I.? (Part Two)4Hoteliers

How to Choose the Best Marketing Channel – Nimble

September 2017

Why Marketing Needs to be in the Room and at the TableCEO Refresher

Be Fanatical About Service Quality (and Why It Matters)HospitalityNet

How Valuable is Creating Customer Value?Nimble

How to Improve Your Research ROI: Six Best-PracticesMarketingProfs

Five Critical Steps To Ensuring Finance’s Support Of Your BudgetHospitalityNet

Marketing Technology Can’t Fix a Flawed ProcessMarTech Today

How to Ensure Marketing is on the Priority List Instead of the Watch List The Marketing Scope

The Marketing Ops Audit: Why it Matters and How to Do It WellBusiness 2 Community , Fusion Marketing Partners, HospitalityNet

Laura Patterson, MPM Authority and VisionEdge Marketing’s President Quoted in Forbes “If Analytics Improve ROI, Why Don’t Marketers Make the Commitment?

Laura Patterson Q&A with Allocadia- Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer

August 2017

Are You Rich in Activity Metrics but Poor in Improving Value? – Integrated Marketing Association

The Bottom Line: Action is at the Heart of Marketing’s Productivity – Business 2 Community, Fusion Marketing Partners

How to Go Integrated in a Specialty Marketing WorldNimble

Is Your Marketing Dashboard Out to Get You?HSyndicate, Hospitality.Net, PineappleSearch, Synergy Capital, Business 2 Community

How to Avoid the Trap of Fake Marketing ROIIntegrated Marketing Association

How To Tell If Your Marketing Is Optimized For PerformanceHospitality.Net

How to Ensure Marketing is on the Priority List Instead of the Watch ListIntegrated Marketing Association

How to Fulfill Marketing’s Fundamental Mission of Value CreationThe Marketing Scope

July 2017

How to Gain Insights Designed to Accelerate Growth – Fusion Marketing Partners 

Action is at the Heart of Marketing’s Productivity – Hospitality.Net

How to Harmonize the Voices of the CMO and CFOThe CEO Refresher

June 2017

There Can Be No Growth Strategy Without a Culture for Growth The CEO Refresher

How to Fulfill Marketing’s Fundamental Mission of Value CreationHSyndicate

2017 Marketing Performance Benchmarks and Trends [Infographic] MarketingProfs

Coverage: Pressure Builds on Marketers to Measure Performance and Impact – MarketingCharts

How to Soar Higher With Marketing OpsBrand Quarterly

Coverage: Cracking the Code on Marketing Performance Management – B2B Marketing Directions

How to Cook Up Your Best Marketing PerformanceV3B

May 2017

Coverage: Why Marketing Leaders Must Connect the Dots – Customer Think
Are You Rich in Activity Metrics but Poor in Prove Value
Business2Community

How to Employee a Marketing Caddie to Crush the CompetitionNimble 

Coverage: 7 experts give their Advice on Strategic Marketing Planning – Allocadia 

Press Release: 16th Annual MPM Benchmark Study Released Findings Reveal Recipe Used by Best-in-Class Organizations.

Press Release: 16th Annual MPM Benchmark Study Released Findings Reveal Recipe Used by Best-in-Class Organizations – PR Web

Are You Rich in Activity Metrics but Poor in Proving Value?  – 4Hoteliers

Who Cares About Marketing ROI?4Hoteliers

Centers of Excellence: How to Drive Your Marketing Performance Past the NormBusiness2Community

Is Your Brand Momentum Big Enough to Spur Growth? – V3m Broadsuite

The Top Metrics Categories Every Marketing Leader Can ExploitV3M Broadsuite 

In Marketing, Like Golf, You Need to Use Each Club for its PurposeThe CEO Refresher 

How you Network Your Way to Marketing ExpertiseNimble

Why Invest in a Coach for Your Marketing4Hoteliers

April 2017

How You Can Conquer Better Performance with Marketing OpsIntegrated Marketing Association 

Who Cares About ROI What You Really Want To Know Is How Effective You AreHysndicate

Is Your Brand Momentum Big Enough to Spur Growth?Integrated Marketing Association

The Top Metrics Categories Every Marketing Leader Can Exploit Integrated Marketing Association 

How to Learn From a Marketing Campaign That Strikes OutNimble

March 2017

Why Invest in a Coach for Your MarketingCEORefresher

How To Soar Higher With Marketing OpsBrandQuarterly 

How Marketers can Demonstrate Value to the C-Suite – CMO Council, PeerSphere 

How the Right Marketing Planning Process Saves you Time and Improves ResultsGardner Media

How to Grasp the Elusive Marketing and Sales AlignmentFusion Marketing Partners

Increase the Value of Marketing by Comparing it to its PeersHsyndicate

How to Employ the Practice of Benchmarking for Best PracticesNimble

Five Ways to Compete Against Low Cost Competitors 4Hoteliers

Marketing Activity Metrics Means Little: Here’s How to Really Prove Marketing’s ValueMarketing Profs

February 2017

Focus on Revenue is Not New Marketing Thinking4Hoteliers 

Create a Marketing Center of Excellence to Increase the Bottom LineBusiness2Community 

Is it Time to Re-design your Marketing Dashboard?CEO Refresher 

Make the Magic of Your Martech More than an IllusionNimble

Focus on Revenue is Not New Marketing ThinkingHospitalityNet

January 2017

The 10 Most Fascinating People in B-to-B Marketing From 2016

3 Elements Of Successful Change ManagementHsyndicate 

Five Ways to Compete Against Low-Price CompetitorsMarketingProfs

How to Make Sure your Strategy Takes HoldCEO Refresher 

Unlock the Power of a Marketing Dashboard4Hoteliers 

How to Use Analysis to Craft Your Marketing StrategyNimble

Best the Competition with a Compelling Value PropositionBusiness2Community

Five Proven Practices For Customer Experience MappingHospitalityNet

Easy Ways to Start with the Right Marketing Metrics – Business2Community

What Type Of Customer Experience Do You Deliver? – HospitalityNet

2016

December 2016

Assess & Measure Competitiveness to Stay StrongHospitalityNet

How to Use Scenarios to Achieve Marketing AgilityMarketingProfs

November 2016

Best The Competition With A Compelling Value Proposition – HospitalityNet, 4Hoteliers

Brand Quarterly’s 50 over 50 once again include’s VEM’s Patterson – Brand Quarterly

Going Agile: Improve Your Marketing Performance and Productivity – Nimble

October 2016

Change is Hard, So How do You Make it Easier?CEO Refresher

How to Operationalize Your Customer Journey MapMarketingProfs

From Being in Love with Your Data to a Lasting RelationshipNimble

Customer Journey Mapping: The Road to RelationshipsInspired Momentum, Direct+, Engage, Creativ3

Transform Marketing From Enabler To Value Creator In 10 StepsBrand Quaterly

September 2016

Marketing Proficiency: A Golf MetaphorMarketingProfs

Your Marketing Forecast: Now, New, and Next – Nimble

4 Proven Processes for Measuring Tradeshow ROIBoardRoom Events Blog

How to Organize Your Teams and KPIs to Achieve Growth Targets CEO Refresher

August 2016

Marketing Can Be More Than A Cost CenterResearch Brief

Marketing Needs You, The CEO, To Be Their ChampionCEO Refresher

Data and Analytics: Three Key Steps to Successful Business DecisionsMarketingProfs

Interview with Laura Patterson, Co-Founder and President of VisionEdge MarketingBusiness 2 Community

Winning on the Customer-Centricity StageNimble

July 2016

eMetrics Summit Interview Series: Laura Patterson at VisionEdge MarketingeMetrics Blog

Driving Marketing Excellence | Virtual Roundtable – BoardRoom Events

Want More of the Resources? Improve Marketing Accountability – Fusion Marketing Partners

What It Takes To Get Ahead In Your Marketing CareerTarget Marketing

June 2016

Management Performance Management Leadership: Interview with Laura PattersonBlack Ink ROI

2016 MPM Study InfographicMarketingProfs

Reverse Your Value Chain To Be More Customer-CentricCEO Refresher

Why You Need to Know What You Need to KnowNimble

May 2016

Secure Your CEO as a Marketing ChampionMarketingProfs

Thought Leadership Conversation – Digital Analytics Association

Change and Marketing are at the Heart of EntrepreneurshipInfluencer Radio

Why Bother With Marketing Excellence When You have Good Enough? – CEO Refresher

Competing Interests: Customers vs. Wall StreetAMA

April 2016

Best in Class Marketing: How to become a Business Value Creator – B2B News Network

Want to Do the Right Things Right? Marketing Ops Can Help You – Nimble

So, What Can a Good Marketing  Dashboard Do for You?Response Capture

Don’t Fall in the Trap; Count Customers, Not Revenue 4Hoteliers

Has the ground shifted under top performing marketers’ feet?PRWeb

S.W.E.A.T. to Gain Greater Results from Your Marketing – CEO Refresher

How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics – MarketingProfs

Your Marketing Plan Is Dead. Here’s How to Revive It – Nimble

March 2016

Marketing Analytics: The Gateway to Revenue Growth – CEO Refresher

Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of Excellence – MarketingProfs

Why and How to get an “A” in Business Acumen – Nimble

February 2016

Enable Your CMOs to Get Their Game On – CEO Refresher

How Marketers Can Earn Better Grades From The C-Suite – Chiefmartec

Fortify Your Marketing Center of Excellence with Process and Technology – Nimble

January 2016

Go DIY or Call in an Expert: How to Choose –  MarketingProfs

Short Changing Marketing Short Circuits Your Success CEO Refresher

How to Construct Meaningful Customer Journey Maps – Nimble

2015

Women in Tech EntrepreneurshipSteve Guengerich

December 2015

How Best-in-Class Marketers Serve As Value GeneratorsJournal of Creating Value

November 2015

How to Convince Your CEO that Skimping on Marketing Talent is NO BargainMarketingProfs

Make Your Marketing and Company Faster, Stronger and More AgileCEO Refresher

VEM’s Patterson among Brand Quarterly’s 50 Marketing Leaders Over 50 – Brand Quarterly

Service Provider or Value Creator: Escape the Classic Marketing Catch 22Nimble

October 2015

Connect Your Content to the Customer Journey – FWD:B2B

How to Apply the ‘Golden Circle’ to Your Marketing and Performance Measurement – MarketingProfs

Evolving From Marketing Performance Management Dashboard 1.0 To 2.0: Five Key Principles – CMO Team

VisionEdge Marketing and Hive9 Partner on Improving the Impact of B2B Marketing

Improve Marketing Performance: How to Choose the Metrics That MatterThe CEO Refresher

The Win/Loss Analysis: It’s How You Play the Game Nimble 

September 2015

Three Ways to Link Content and Customer BehaviorThe Wise Marketer

Fix the Brittle Customer Relationships Affecting Your Bottom LineMarketingProfs

How to Avoid Outkicking Your Coverage and Score Big with Your Marketing InitiativeNimble

Marketing Effectiveness and Accountability: It Can’t Happen Without You The CEO Refresher

August 2015

How Marketing Works: Why It Should be a Center of ExcellencePeerSphere/Marketing Magnified

Building a Marketing Technology Ecosystem that Creates ValueMarketingProfs

Leverage Three KPI Categories from the World of Sports to Improve Marketing PerformanceThe Wise Marketer

Five Fundamental Steps Every CEO Can Employ to Optimize Marketing’s ValueThe CEO Refresher

The Interplay Between Buyer Journey Mapping and Account-Based MarketingNimble

July 2015

Modify Your Language to Gain Credibility, Influence, and Relevance With the C-SuiteMarketingProfs

How to Use Data to Create Engaging and Appealing Narratives7WData

Seven Steps Marketers Can Take to Foster a Data-Driven CultureNimble

Five Steps to Making Your Marketing Dashboard ActionableThe CEO Refresher

Six Questions to Improve the Timing of Your ContentOnline Super Ninja

Achieve Credibility and Influence With Marketing Performance MeasurementBrand Quarterly

The Secret Sauce for Crafting Your Marketing KPI’sJAMSO Value Smarter

Five Ways to Connect Loyalty to Business ResultsThe Wise Marketer

June 2015

How to Harness the Value of Strategic Speed with Alignment and AnalyticsMarketingProfs

Data-On-Boarding: Incorporating Offline Data in the Online World to Provide a Holistic View of Your Customer4Hoteliers

How to Create Personas that Solve Strategic Business Problems4Hoteliers

Improving Customer Loyalty with Relationship MarketingThe Wise Marketer

The Chicken and the Egg: Put Accountability Before AutomationCEO Refresher

Measuring the Value of Market and Customer IntelligenceNimble

May 2015

Customer Experience: What we Can Learn From Going to CampNimble

What “A” Marketers Do Well: How to Measure Customer Vulnerability4Hoteliers

Customer Engagement and Loyalty: Two Leading Indicators for Brand Equity4Hoteliers

Diving Into Change: Take Your Influence and Credibility to the High BoardMarketingProfs

Press Release: Are Marketers Measuring Their Business Value? – eMetrics

Press Release: Marketers Are Failing to Prove Their WorthWise Marketer

Interview: What Best In Class Marketers are Doing That Logistics People Should Know About

Three KPI Categories Your Marketing Organization Should AdoptThe CEO Refresher

The Strong Keep Getting Stronger4Hoteliers

April 2015

Infographic: Marketers: Here’s How to Answer the “What Have You Done for Me Lately?” Question – MarketingProfs

Press Release: Best-In-Class Marketers Widen the Performance Gap – PRWeb

Press Release: Best-In-Class Marketers Widen the Performance Gap – PRLog

Press Release: Best-In-Class Marketers Widen the Performance Gap  

Analytics and Metrics: Related but Not the SameMarketingProfs

Five Important Stops Along the Road from Metrics to AccountabilityNimble

How Best-In-Class Marketers Use Alignment and Accountability for Value CreationApplied Marketing Analytics Journal

Using Segmentation to Fuel Organic GrowthNimble

Why You Need a Customer Engagement MetricThe CEO Refresher

March 2015

Press Release: BrightTALK Announces the Digital Marketing Analytics Summit – BrightTalk

Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 3: Match and Mix Content, Channel and Lifecycle)CMO Essentials

Blog Post: How to Build a Marketing Analytics Center of Excellence – BrightTalk

Why Your Marketing Organization Should Include a Marketing Ops Function – CEO Refresher

Are You too Busy Chopping Wood to Sharpen Your Ax?MarketingProfs

Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 2: Map the Customer Buying Journey)CMO Essentials

What’s In a Name? Why the CMO Should Lobby for the CVO TitleNimble

Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 1: Define the Buying Journey) –  CEO Essentials

February 2015

Three Steps to Take the Mystery Out of Measuring MarketingCEO Refresher

Five Key Metrics You Need to Create a Customer-Centric CompanyMarketingProfs

Marketers: Gain Greater Credibility With The CFOBrand Quarterly

7 Ways to Make Marketing More Valuable: Why “Valued” is NOT Enough  – Nimble

January 2015

The Balancing Act: Short-Term Objectives and Long Term Performance4Hoteliers

Four Factors to Consider When Creating a Market Research Function4Hoteliers

The Core Components for Effective Storytelling and Relationship MarketingNimble

How to Achieve “No Excuses Marketing” in 20154Hoteliers

2014

December 2014

How to Achieve “No Excuses Marketing” in 2015Nimble

Using Value and Fit for Customer Segmentation4Hoteliers

November 2014

Best-in-Class Marketers Serve As Value Creators – PeerSphere CMO Council

Why Your Data Scientists Need to Be Storytellers, and How to Get Them There MarketingProfs

How to Achieve the Right Blend of Art and Science for Marketing – CMO Essentials

Save Your Marketing Budget from the Chopping BlockNimble

October 2014

Marketing Accountability Before Automation: A Horse and Cart Metaphor – MarketingProfs

4 Habits That Make Marketers Stand Out – SpotOnVision

Four Best Practices for Improving Customer Experience – Nimble

New Technologies Enable Next Generation Dashboards – 4Hoteliers

September 2014

Why You Can’t Buy Marketing Leadership on Craigslist – Nimble

Amplifying Your Marketing Doesn’t Mean Customers Hear YouNimble

Marketing Dashboards – In-Depth GuideBlackInk

August 2014

Marketing Ops Is Now a Must-Have: The Six A’s of Marketing Performance Management – MarketingProfs

Technology Roadmap: Facilitate Success with Marketing Technology – Peer Sphere

July 2014

What You Should Measure in Your Marketing and WhyMarketingProfs

One Touch, Two Touch, First Touch, Last Touch: The Attribution and Impact of Content on Customer BehaviorNimble Blog

Synching Content with the Customer Buying ProcessNimble Blog

How to Create Powerful Personas with Corporate-Wide ImpactNimble Blog

Execs to Marketers: Show Me the Metrics – eMarketer

June 2014

Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing- PRLog

Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing- PRWeb

Only 1 in 4 Marketers Can Prove Their Impact on Business- MarketingCharts

Wanted: Value Creators, Not Program Producers- ISBM Action Insights Newsletter

Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing

Best-in-Class Marketers Prove They Create Value- 4Hoteliers

What Separates ‘A’ Marketers from the Rest of the Pack? [Infographic]MarketingProfs

Infographic: The Link Between Marketing Performance Management & Value Creation

Press Release: Three in Four Marketers Can’t Prove Their Value- The Wise Marketer

May 2014

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PR-Inside

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PRWeb

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PRLog

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PR.com

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- Customer Think

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to the Business

Improve Success By Adopting These Three KPI CategoriesMarketingProfs

Measuring the Payoff for Customer LoyaltyBusiness2Community

When to Seek a Marketing SpecialistNimble Blog 

April 2014

5 Approaches for Making Sense of the Data KaleidoscopeOMI Blog 

How Can You Improve Your Marketing Performance?Forward Metrics

Three Elements of Successful Change ManagementMarketingProfs

Alignment: A Vital Step in Improving Marketing PerformanceExplore B2B

How Do You Stack Up Against the Best-in-Class?Business2Community

Buyer Persona Grata-A Tool for Enabling Your Sales OrganizationForward Metrics

March 2014

VEM’s Patterson selected among Top 20 Women in Sales Lead Management

Six C’s of a Customer-Centric Marketing & Sales PipelineBusiness2Community

Using Attribution to Understand Content Impact on Customer BehaviorExplore B2B

Optimizing Your Marketing Mix in a Multi-Channel WorldForward Metrics

How to Get to the Heart of Customer ExperienceMarketingProfs

Five Approaches for Making Sense of the Data Kaleidoscope4Hoteliers

Bringing Intelligence to ContentMediaPost

Delivering on the Promise of Marketing Automation– Explore B2B 

How Vulnerable Are You to Customer Defection?Forward Metrics

Three Requirements for CMO LongevityBusiness2Community

The Anatomy of a Measurable Marketing Budget– Explore B2B 

Managing Marketing Content Across the Customer Lifecycle– Forward Metrics 

Marketing Operations: Pit Crew or Service Station?4Hoteliers

February 2014

Four Marketing Performance Management Resolutions for 20144Hoteliers

Using Big Data to Support Managing Marketing PerformanceForward Metrics

Four Steps to Ensuring Your Strategy Achieves ResultsBusiness2Community

Five Approaches for Making Sense of the Data KaleidoscopeMarketingProfs

The Six C’s of a Customer-Centric Marketing and Sales PipelineExplore B2B

Think Like the CompetitionForward Metrics

10 Questions that Make Change HappenExplore B2B

More Data Does Not Equal Better InsightsAMSP Magazine PS: Post Scripts

Decipher Data and Deliver Insights- Marketing Magnified

6 Best Practices for Opportunity ManagementForward Metrics

What Sets Best-in-Class Marketers Apart?Business2Community

Marketing Isn’t an AfterthoughtExplore B2B

January 2014

How to Take Back the ReinsBusiness2Community

Bridging Marketing and Finance Using MetricsExplore B2B

A Bigger Megaphone Doesn’t Mean Better MarketingForward Metrics

Translate Data into Business Value with These Four Tips4Hoteliers

Linking Engagement to Profitability4Hoteliers

Four Marketing Performance Management Resolutions for 2014MarketingProfs

A Bigger Megaphone Doesn’t Mean Better MarketingBusiness2Community

Performance Management for MarketersForward Metrics

Power Tools: Pitfall or Potential for PrecisionExplore B2B

2013

December 2013 

Key Steps for Creating a Performance Driven Marketing Organization4Hoteliers

Marketing Technology: A Key Asset for SuccessBusiness2Community

The Price of Chasing the Next Shiny ToyForward Metrics

Think Like the CompetitionExplore B2B

How to Create an Actionable Marketing Dashboard & Why You Need OneExplore B2B

Linking Engagement to ProfitabilityForward Metrics

November 2013

Staking Your Category ClaimForward Metrics

Back to Our Roots for Successful MarketingExplore B2B

Using Metrics to Bridge Marketing and FinanceBusiness2Community

Driving Revenue: Working the NumbersExplore B2B

3 Tests Successful Marketing Dashboards Must PassForward Metrics

Are the Marketing Professors Playing Hooky?- HubSpot Inbound Hub

Bridging Marketing & Finance: Don’t Get Lost in TranslationMarketingProfs

What Sets Best-in-Class Marketers Apart?Forward Metrics

7 Keys for Creating a Performance-Driven Marketing OrganizationExplore B2B

Bridging the Gap: In Pursuit of Lead ManagementForward Metrics

Anybody Can Be A MarketerExplore B2B

October 2013

From Drab to Fab: Marketing Plan CrashMediaPost (Marketing Daily)

Analytics & Marketing Ops: A One-Two Punch for GrowthForward Metrics

Use Big Data to Support Marketing Performance ManagementExplore B2B

Alignment: Key to Marketing Performance– Forward Metrics

Analytics: Essential Ace in Every HandExplore B2B

Marketing Technology: A Key Asset for SuccessMarketingGovernance

Insights to InsightsForward Metrics

Power-Up Your Marketing to Prove Business ValueExplore B2B

Connect Customer Experience, Convenience, & Differentiation to Business ResultsForward Metrics

How to Take Back the ReinsMediaPost (Marketing Daily)

September 2013

1-800 Marketing: Transitioning from Service Provider to Value GeneratorMarketingProfs

Marketing Operations: Pit Crew or Service Station?Explore B2B

Transform Your Business with Voice-of-CustomerForward Metrics

A New Approach to the Marketing Budgeting ProcessMarketingGovernance

Bridging Marketing & Finance Using MetricsForward Metrics

Creating a Change Agent Culture in Marketing4Hoteliers

August 2013

The Anatomy of a Measurable Marketing PlanForwardMetrics

Marketing Operations: Pit Crew or Service Station?MarketingProfs

Are the Professors Playing Hooky?ForwardMetrics

5 Ways to Turn Big Data and Insight into ActionOnline Marketing Insights

6 Best Practices for Opportunity Management4Hoteliers

Power Tools-Pitfall or Potential for PrecisionMarketingGovernance

Writing a Killer Sales PlaybookNimble Blog

July 2013

Making Marketing Relevant to the Business (Infographic)MarketingProfs

Back to Our Roots for Successful MarketingForwardMetrics

Bigger Megaphone Does Not Mean Better Marketing4Hoteliers

Bolster Revenues with Win/Loss AnalysisForwardMetrics

Measuring and Linking Relevancy to Buying BehaviorForwardMetrics

Leveraging Funnel Metrics Inside of Salesforce.com to Drive Sales and Marketing Alignment-SalesForce Blog

Leads Alone Don’t Determine a Marketing Program’s SuccessForward Metrics

6 Best Practices for Opportunity ManagementGlobal CMO

June 2013

Demystifying Marketing MetricsAsian eMarketing

Marketing Isn’t an AfterthoughtForwardMetrics

A Bigger Megaphone Doesn’t Mean Better MarketingMediaPost

Four Errors Marketers Make When Measuring PerformanceForward Metrics

Bridging Finance and Marketing Using MetricsAsian eMarketing

Staking Your Category Claim4Hoteliers

Picking Up TABs and CABsForwardMetrics

More Data Does Not Equal Better InsightsMarketing Profs

Does Your Marketing Dashboard Pass These Three Tests?Asian eMarketing (MediaBuzz)

Analytics Isn’t Business Acumen but it is a Mighty Important Part of the EquationMarketingGovernance

Data Chains Facilitate Marketing Performance ManagementAsian eMarketing(MediaBuzz)

How to Improve Performance Measurement in Four StepMarketingProfs

Ten (10) Questions that Make Change HappenForward Metrics

May 2013

Marketing Still Needs to Prove Itself– Wise Marketer

Survey Finds Marketers are Operationally Proficient but Strategically Stalled– 4Hoteliers

Marketers are Operationally Proficient but Strategically Stalled– Fearless Competitor

Marketers are Operationally Proficient but Strategically Stalled- MarketingGovernance

Annual VisionEdge Marketing MPM Study Finds that Markters are Operationally Proficient but Strategically Stalled- PRWeb

Three Requirements for CMO Longevity4Hoteliers

Bridging Marketing and Finance Using Metrics4Hoteliers

Staking Your Category ClaimMarketing Daily(MediaPost)

Four Steps to Ensuring Your Strategy Achieves ResultsMarketingProfs

Bridging Finance and Marketing Using MetricsMarketing Governance

April 2013

Marketing…It’s More Than the “Make it Pretty” DepartmentForwardMetrics

The Art of ControllershipMediaPost

Data Chains Facilitate Marketing Performance ManagementMarketing Governance

Three Requirements for CMO LongevityGlobal CMO

Anybody Can Be a Marketer…What Do YOU ThinkForwardMetrics

Just Add Data: Some Assembly Required4Hoteliers

Planning Isn’t Free: What Marketers Can Learn From HGTVForwardMetrics

Connect Customer Experience, Convenience, and Differentiation to Business ResultsMarketingProfs

March 2013

Managing Marketing Content Across the Customer LifecycleMarketingProfs

Three Attributes to Extend Your CMO LongevityMediaPost

10 Questions to Sharpen your Competitive DifferentiationFearless Competitor

Does Your Marketing Dashboard Pass These Three Tests?Marketing Governance

February 2013

Think Like the CompetitionMediaPost

The Blurring Line between Marketing Analyst and Marketing StrategistWordPress

January 2013 

Power-Up Your Marketing to Prove Business ValueMarketingProfs

Back to Our RootsMediaPost

Demystifying Marketing Metrics Marketing Governance

2012

December 2012

Insights into InsightsMarketingGovernance

November 2012

A Three-Step Approach to Linking Content and Behavior: Measuring RelevancyMarketingProfs

Improve Your Marketing PerformanceMediaPost

Using Big Data to Support Managing Marketing Performance4Hoteliers

Using Attribution to Understand Content Impact on Customer Behavior4Hoteliers

Using Attribution to Understand Content Impact on Customer BehaviorMarketing Governance

October 2012

The 6 A’s of Marketing Performance ManagementMarketing Governance

B2B Seller, Wake Up! Adopt Buyer Experience Management, or Get a Pink Slip from Customer 2.0 Customer Think

Putting the Multi into Channel Markets4Hoteliers

The Six A’s of Marketing Performance ManagementB2B Marketing Zone

Take the First Step to Improve Your Marketing PerformanceMarketing Booster Shot

The Six A’s of Marketing Performance ManagementMarketingProfs

Grade A- Marketers Measure ResultsMarketing Governance

Using Big Data to Support Managing Marketing Performance4Hoteliers

September 2012

Data Savvy Marketers Getting Better ResultsThe Wise Marketer

Performance Management for MarketersAsian e-Marketing

Marketing Performance Management Survey and the 6 A’s Used by the Best-in-Class MarketersAsian e-Marketing

Study Finds Marketers Falling Short on Measuring PerformanceBtoBOnline

Survey Reveals that Data-Savvy Marketers Achieve Superior Results and Drive Business Organizations – Press Release

Don’t Play Politics with Your PlanningMediaPost

Leads Alone Don’t Determine a Marketing Progam’s SuccessRainToday

August 2012

Analytics: The Essential Ace in Every HandForward Metrics

Creating a Marketing Performance Management PolicyMarketing Governance

July 2012

VEM and ITSMA Provide Marketing Data, Analytics, and Metrics Benchmarking OpportunityMarketing Governance

Measuring Sponsorship Effectiveness4Hoteliers

Tip for Marketing Pros: Prepare for EverythingAmerican News Report

How to Transform Marketing Into a Center of ExcellenceMarketingProfs

Transforming Your Business with Voice-of-CustomerMediaPost

June 2012 

Linking Engagement to Profitability4Hoteliers

Four Parameters for Selecting Marketing Metrics that MatterMarketing Governance

How to Improve Performance Measurement in Four StepsMarketing Profs

Performance Management for MarketersMediaPost

May 2012

Driving Revenue: Working the NumbersMediaPost

The Six C’s of a Customer-Centric Marketing and Sales PipelineGardner Publications

Follow 3 Steps to Identify Your Campaign Goals and Measure Their OutcomesMarketingProfs

April 2012

Leveraging Marketing Operations to Facilitate Agility and Marketing as a Center of ExcellenceMarketing Governance

March 2012

Two Key Building Blocks for Creating a Marketing DashboardMarketingProfs

Alignment: Key to Marketing PerformanceMediaPost

Seven Key Steps for Creating a Performance-Driven Marketing OrganizationMarketing Governance

How to Create an Actionable Marketing Dashboard (and Why You Need One)MarketingProfs

February 2012

Analytics: The Essential Ace in the HoleBrightTALK

Big Data Promises Marketers Big InsightsMarketing Governance

Five Steps for Creating a Viable Marketing DashboardEloqua 

Analytics: The Essential Ace in Every HandMediaPost

Five Fundamentals for Optimizing Marketing Stats with Measurement and AnalyticsTexas CEO Magazine

January 2012

Three Keys to Accelerating Marketing Measurement and a Fact-Based CultureMarketingProfs

Optimizing Your Marketing Mix in a Multi-Channel WorldMarketing Governance 

VEM spotlighted in Chief Marketer metrics article authored by Richard LeveyChief Marketer

Use Big Data to Support Performance ManagementMediaPost

Marketers Must Focus On Outcome, Not Output, MetricsChief Marketer

2011

November 2011

There’s More to Pipeline Metrics Than LeadsB2BBloggers

Delivering On the Promise of Marketing AutomationMarketingProfs

Get Your Marketing Analytics Game OnMediaPost Publications

Square up Your Data to Get Your Marketing Analytics Game OnMarketing Governance

Marketing Performance Excellence: What Sets Best-in-Class Marketers Apart4Hoteliers

October 2011

A Focus on Revenue Is Not New Marketing Thinking4Hoteliers

Brand vs. Business Marketers: Is Your Vocabulary Getting in the Way?Marketing Governance

A Focus on Revenue Is Not New Marketing ThinkingB2Bbloggers

The Six C’s of a Customer-Centric Marketing and Sales PipelineMarketingProfs

The Price of Chasing the Next Shiny ToyGardnerWeb

From Managing Metrics To Managing Performance4Hoteliers

Analytics and Marketing Operations: A One-Two Punch for GrowthMarketing Governance

September 2011

Embracing Customer Centricity: Two affordable methods of creating customer insight board– Texas CEO Magazines

Marketing Performance Excellence: What Sets Best-In-Class Marketers Apart – AdMarks

HGTV Makeovers And The Making Of A Marketing PlanB2Bbloggers

Modeling and Optimizing Your Marketing MixMediaPost

Analytics and Marketing Operations: A One-Two Punch for GrowthMarketingProfs

August 2011

Planning Isn’t Free:  What Marketers Can Learn from HGTVMarketingProfs

Measures for Success: How to Become a More Accountable Marketing OrganizationANA Magazine

July 2011

Improve Market Strategy By Thinking “Outside In”4Hoteliers

The Business of Marketing: Enabling Marketing to Drive Revenue Growth and Market ShareCEO Refresher

Measuring the Pay-off for Customer LoyaltyMediaPost

Brand vs. Business Marketers: Is Your Vocabulary Getting in Your Way?B2Bbloggers

The Importance of Measuring the Effectiveness of MarketingB2Bbuzz

June 2011

Lay Of The Land: Creating Ecosystem MapsMediaPost

Grow the Bottom Line with Voice of the Customer ResearchIFCA June eCommunique Newsletter

Creating and Using Marketing Key Performance IndicatorsCEO Refresher

Beware of Shiny Marketing ToysMarketingProfs

Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)MarketingProfs

Buyer Persona Grata: A Tool for Enabling Your Sales OrganizationB2Bbloggers

May 2011

Anybody Can Be A Marketer4Hoteliers

Blog: The Importance of Measuring the Effectiveness of Marketing – B2Bbuzz

News Brief: Survey Examines Marketing Performance Metrics – The Wise Marketer

Blog: The Power of B2B Marketing Metrics: Demonstrate Your Value – Math Marketing

The Price of Chasing the Next Shiny ToyMarketingProfs

Do You Have What It Takes To Earn An A? MediaPost

3 Key Ways To Measure Social Marketing ROINPOST

Is There An “A” From The CEO For Marketing In Your Future?B2Bbloggers

Press Release: Alignment Predicts Best in Class Marketers

April 2011

Moving from Pretty to Customer-Centric Marketing – DSCOOP

Grow the Bottom Line with Voice of the Customer ResearchMarketingProfs

Anybody Can Be A Marketer4Hoteliers

Listen to the Voice of the Customer and Reap the RewardsCEO Refresher

Are The Professors Playing Hooky?MediaPost

Anybody Can Be A MarketerB2Bbloggers

Improve Performance and Revenue With Marketing AutomationCEO Refresher

March 2011

Listen to the Voice of the Customer and Reap the RewardsCEO Refresher

Six Best Practices for Opportunity ManagementB2Bbloggers

The Ins and Outs of Developing a Customer-centric Measurable Marketing PlanB2Bbuzz

Marketing Accountability- Marketing: More than Just a Pretty FaceMediaPost

How Vulnerable Are You To Customer Defection MarketingProfs

3 Key Ways To Measure Social Marketing ROIMediaPost

Sentiment Analysis as a Measure of Social Media EngagementB2Bbloggers

February 2011

Press Release: New Products from VisionEdge Marketing Tackle Top Three Marketing Challenges

How Vulnerable Are Your CustomersCEO Refresher

KPIs Provide Insight to Influence Success and StrategyMarketingProfs

From Managing Metrics to Managing PerformanceMediaPost

Conquering the Marketing-Sales DivideNPOST

January 2011

Five Steps to Improve Your Marketing AccountabilityCustomer Think

Make Marketing Count in 2011CEO Refresher

Resolve to Make Marketing Count in 2011MediaPost

Five Marketing Accountability Resolutions for 2011MarketingProfs

2010

December 2010

Be a Better Event OrganizerNPost

November 2010

Outside-In Thinking Improves StrategyMediaPost

Six Best Practices to Improve Sales and Marketing AlignmentMarketingProfs

October 2010

Using the Customer Buying ProcessMediaPost

Improve Sales and Marketing Alignment to Accelerate RevenueCEO Refresher

Five Best Practices for Sales EnablementNPost

September 2010

Get The Most From Your Marketing to Successful Companies: Marketing Isn’t Just an AfterthoughtGardner Web

4 Steps to Improve the Value of MarketingMediaPost

Marketing Strategy, Wherefore Art Thou?MediaPost

How the CEO Can Help Develop a Customer-Centric Measurable Marketing PlanThe CEO Refresher

Three Critical Steps for Securing Your Marketing BudgetMarketingProfs

August 2010

Strategy The Critical Link Between Marketing Objectives and ProgramsThe CEO Refresher

Marketing’s Missing LinkMarketingProfs

July 2010

Three Key Investments for Improving Marketing Effectiveness and AccountabilityMarketingProfs

Bridging the Gap: Astronauts,Fighter Pilots, and Air Traffic Controllers NeededSMM

Expect More Than Leads From Your MarketingThe CEO Refresher

6 Ways To Engineer A Customer-Buying PipelineMediaPost

June 2010

When Brand Relevance is a Relevant MetricMediaPost

Be a Better Event OrganizerMediaPost

May 2010

Establishing Key Metrics for Measuring the Value of Loyal Customers | Part 2Loyalty Management

The Three P’s of Marketing OperationsMarketingProfs

Measuring Beyond the LeadMediaPost

Does Your Marketing Measure Up?The CEO Refresher

Moving to Measuring PerformanceMediaPost

News: New Focus on Marketing Performance Management

April 2010

Marketing Audits Lead to Improved Marketing PerformanceMarketing Magnified

The Nine Most Common Data Mining Techniques Used in Predictive AnalyticsMarketingProfs

Bridging the Gap: Winning the Marketing Budget Battle4Hoteliers

The World of Cross – Channel AnalyticsMediaPost

Press Release: Annual VisionEdge Marketing Study Finds Marketers Need to Move from Metrics Management to Performance Management

Using Touch Point Effectiveness Analysis to Improve the Customer ExperienceThe CEO Refresher

March 2010

Leveraging Actionable Customer Data for Revenue GrowthEverything Technology Marketing

Anatomy of a Measurable Marketing Budget: Acquisition, Retention, and Value Growth 4Hoteliers

Comments Can Be a Key to EngagementMediaPost

Leveraging Actionable Customer Data for Revenue GrowthThe CEO Refresher

February 2010

For Whom the Bell TollsCMO Council

A 12-Step Guide for Driving Marketing Action with DataMarketingProfs

Customer Metrics Every Organization Should Track and MeasureTeleFaction

Press Release: VisionEdge Marketing in Conjunction with Marketo Launch 9th Annual Marketing Performance Measurement Survey

January 2010

Gaining Insight into Marketing Results: The Value of a Marketing DashboardCEO Refresher

Bridging the Gap: Three Steps to More Actionable Customer DataManage Smarter

2009

December 2009

Embracing Cross-Channel Analytics to Create a Competitive AdvantageMarketingProfs

Marketing Operations Challenges and Trends: “Quick Take”Chief Marketer

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical PlanCEO Refresher

November 2009

Bridging The Gap: Winning the Marketing Budget Battle Manage Smarter

Anatomy of a Measurable Marketing Budget: Acquisition, Retention and Value GrowthCEO Refresher

CMO Council Report: Executive Summary: Define Where to Streamline: Making Marketing Supply Chains More Efficient, Agile and Enviro-FriendlyCMO Council.

For Whom the Bell Tolls: The CMO4Hoteliers

Marketing: Beware of ‘Outkicking The Coverage’ (updated) MarketingProfs

October 2009

Getting Sales to Accept More Qualified LeadsEmpowered by Alterian

Marketing Audits Lead to Improved Marketing PerformanceCEO Refresher

Bridging the Gap: Improving Your Go-to-Market SuccessManage Smarter

September 2009

Bridging The Gap: Getting Sales to Accept More Qualified LeadsManage Smarter

Setting Performance Targets: The Ins and Outs in 10 StepsMarketingProfs

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical PlanCEO Refresher

Quality Marketing Metrics Enable Marketing’s Opportunity to Impact Strategic Direction4Hoteliers

August 2009

Measuring the Value of Social Marketing and Media4Hoteliers

Avoid Letting Marketing “Outkick the Coverage” – The CEO Refresher

Bridging the Gap: How to Leverage Ecosystem MapsManage Smarter

A Closer Look at Customer-Centricity – Target Marketing

nPost adds VisionEdge Marketing as Regular Contributor to Entrepreneurial Blog – PRweb

Four Customer-Centricity Best Practices and Three Customer-Value Metrics For Customer-Relationship SuccessMarketingProfs

July 2009

The Power of Setting Marketing Performance Goals – Web Marketing Today

Bridging the Gap: In Pursuit of Lead ManagementManage Smarter

Getting the Biggest Bank for Your Social Media BuckChief Marketer

Applying Six Sigma to Marketing to Grow RevenueBPM Forum

Four Processes to Supercharge Your Marketing Organization’s PerformanceAlterian

Using Marketing Metrics to Create a Competitive AdvantageCEO Refresher

June 2009

Bridging the Gap: Astronauts, Fighter Pilots and Air Traffic Controllers NeededManage Smarter

VisionEdge Marketing celebrates its ten year anniversary with ten hours of free access to its searchable TIPS databasePR Web

Tune Your Marketing Organization for Peak PerformanceCEO Refresher

May 2009

Bridging the Gap-Engaging Your Customers in Intelligence GatheringManage Smarter

Manhattan Marketing Maven – Measuring Marketing Magic

Win/Loss Analysis (Part 2)óA Process for Taking Revenue Up a NotchMarketingProfs

Six Bull Riding Lessons for BusinessesCEO Refresher

April 2009

Marketing Metrics in Action Review – Manage Smarter

B2B Four Key Processes to Optimize Your Marketing Organizations PerformanceBMA

Bridging the Gap: Does Your Marketing Team Have the Right Stuff?Manage Smarter

Managing Marketing Performance: The Role of Data, Analytics and MetricsMarketingProfs

Findings From the Eighth annual Marketing Performance Management and Measurement (MPM) Survey Show Marketers are Losing Ground When it Comes to Measuring Marketing Performance and Gaps are Widening – Click Here to Read the Top Line Findings

Win/Loss Analysis (Part 1): A Process for Taking Revenue Up a NotchMarketingProfs

March 2009

Bridging the Gap: Four Processes to Fine Tune Your Marketing Organization’s PerformanceManage Smarter

Marketing Management Association Spring 2009 Issue

Bolster Revenue with Win/Loss AnalysisThe CEO Refresher

Managing Touch Point Value: 10 Steps to Improve Customer EngagementCustomerThink

February 2009

Benchmarking: A Best-Practice for Improving Marketing Performance (Part Two)MarketingProfs

Bridging the Gap: Measuring the Value of Social Marketing and Media4Hoteliers

Four Processes to Supercharge your Marketing Organization’s PerformanceThe CEO Refresher

Four Errors Marketers Make When Measuring Performance Direct Marketing

January 2009

Benchmarking to Improve Marketing PerformanceThe CEO Refresher

Benchmarking: A Best-Practice for Improving Marketing Performance (Part One)MarketingProfs

Bridging the Gap: Measuring the Value of Social Marketing and MediaManageSmarter

Alterian Includes VEM’s Patterson in Sixth Annual Study The Marketer’s Day Published 2009

Customer-Centric Planning Cleared for Takeoff at Southwest Airlines CargoCustomer Think

Benchmarking Performance Management – The Key to Successfully Managing Marketing in a Global EconomyInternational Academy Of Management and Business

DIRECT includes VEM’s Patterson in The C-Level Game

2008

December 2008

How to Use Scenarios to Create Buyer SegmentsMarketingProfs

Ten Marketing Measurement Questions Every CEO Should AskCEO Refresher

Bridging the Gap: Unlocking the Power of the Marketing Dashboard (Part 2) ManageSmarter

November 2008

Measuring the Value of Social Marketing and MediaMarketingProfs

Embracing Sustainability to Boost Sales and Increase LoyaltyThe CEO Refresher

Bridging the Gap: Unlocking the Power of the Marketing Dashboard (Part 1) – Manage Smarter

How Marketing Can Go Beyond the “Make it Pretty” Syndrome EZine

October 2008

Loyalty Begins With the Right Customers: Pinpoint Your Marketing Efforts Through Smart SegmentationCustomerThink

Putting the Capital Back in the BrandManage Smarter

Tune Your Marketing Organization For Peak PerformanceCEO Refresher

Bridging the Gap: A Way to Manage Performance PressureManage Smarter

September 2008

Press Release: VisionEdge Marketing Releases Third Book

Tackling the “Too HardTo” Pile of Marketing AccountabilityMarketingProfs

Business Intelligence and Predictive Indicators for the Performance-Driven OrganizationJournal of DAM

To Survive and Thrive Takes Analytical MuscleMMA

CABs and TABs: Market Research Vehicles Ideal for Every CEOCEO Refresher

Not All Customers Are Alike: How IN Retooled Its Metrics and Doubled Its Coversion RateCustomerThink

August 2008

Marketing Metrics: What’s the Big Deal?

CABs and TABs: A Market Research Vehicle Ideal for Every CEO- CEO Refresher

Tackling the “Too Hard To” Pile of Marketing AccountabilityMarketingProfs

VisionEdge Marketing releases third book – Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

Bridging the Gap: Create a Playbook for Sales EnablementManage Smarter

Personal Branding – It’s What Sets A Maverick Apart From The Herd – EzineArticles.com

CEO as Top Data Dog – CEO Refresher

Managing Marketing Performance: The Role of Data, Analytics, and MetricsMarketingProfs

July 2008

Marketo’s Interview with VEM President Laura Patterson

Five Steps to Prepare Marketing for Demonstrate Value in a Tough Economic Climate – Alterian Newsletter

Bridging the Gap: Transforming a Use Case Into a Sales Enablement Tool

Five Steps to Prepare Marketing for Demonstrate Value in a Tough Economic ClimateEZineArticles.com

Marketing Metrics- What’s the Big Deal?Digg.com

Applying Six Sigma to Marketing to Grow RevenueCEO Refresher

June 2008

Continuous Improvement with Laura PattersonCRM Vendor List Blog

Marketing’s New Imperative: EngagementEZineArticles

Bridging the Gap: Sales Enablement Tools and Personas

Advisory Boards: Innovation Means Knowing What Your Customers Want

Marketing Optimization for Maximum ROI

Measure for the C-SuiteB-to-B Online

Tektronix finds surprising results from Net Promoter ScoresB-to-B Online

May 2008

Recording of VEM’s “Creating a Performance-Driven Marketing Organizaton” at Alterian Webinar

Bridging the Gap: Customer-Centric Alignment

Roundtable: Taking Measure of Which Metrics MatterB-to-B online

Marketing’s New Imperative – Engagement

How Marketing Can Go Beyond ‘Make It Pretty’ Syndrome

April 2008

Marketing’s Critical Role in Pipeline Growth

Five Steps to Prepare Marketing for Demonstrating Value in a Tough Economic Climat

March 2008

2008 MPM Study Identifies 3 Gaps

To Survive and Thrive Takes Analytical Muscle

Henry Stewart ENewsletter

February 2008

Creating a Strategy Roadmap for Marketing Operations

VisionEdge Marketing Added to Forrester Research Report

Ten Questions Every CEO Should Ask Their Marketing Leadership

January 2008

For Whom the Bell Tolls- Not Necessarily the CMOCustomerThink VEM CEO Added to CustomerThink Advisory Panel

2007

December 2007

Marketers Must Tap Into the Year of the CustomerCustomerThink Recovering the Lost Art of Product MarketingMarketingProfs

Making Demand Generation Measure UpCEO Refresher Marketing and Sales Alignment for Improved EffectivenessJournal of DAM

November 2007

Taking on the Metrics ChallengeJournal of Targeting

How Marketing can Lead the Charge for Business Innovationmarketingprofs.com

October 2007

Conquering the Marketing-Sales Dividebusinessmarketinginstitute.com

Measuring Only Marketing Activities Won’t Reveal the Return On Marketing Investmentcustomerthink.com

How Effective is Your PR? Media Impressions Can’t Give You the Whole Picturecustomerthink.com

Product Portfolio Management: Marketing’s Contribution for Improving New Product Success and Organizational PerformanceCEO Refresher

September 2007

Know Your Customers’ Wallet Share to Retain the Best Customerscustomerthink.com

Which Metrics Measure Marketing’s Impact on Business and Influence Strategic Directionmarketingprofs.com

August 2007

A Five-Step Customer Mapping Process to Improve Customer Retentionmarketingprofs.com

Applying Six Sigma to Marketing to Grow RevenueCEO Refresher

July 2007

How to Write a Playbook that Enables Sales EffectivenessMarketingProfs.com

Quality Marketing: Making Marketing More StrategicJournal of Digital Asset Management

June 2007

Transforming a Use Case Into a Sales Enablement ToolMarketingProfs.com

Improve Marketing and Sales Alignment and Your Company’s RevenueCEO Refresher

May 2007

Keys to Cracking the Code on Marketing and Sales AlignmentMarketingProfs.com

April 2007

Marketing’s Pivotal Role in InnovationCEO Refresher

March 2007

Measure It, then Manage ItQuirks Marketing Research Review

Marketing Performance Survey Results – The Wise Marketer

The Science Side of Marketing and the Emergence of Marketing Operations – MarketingProfs.com

B to B Magazine Finds Business Goal/Measurement Gap from Marketing Performance Survey 2007

ITSMA Interviews Laura Patterson:†How to Strengthen Your Relationships with the CFO

VisionEdge Marketing Releases Results for Marketing Performance Survey 2007

CABs and TABs: Market Research Vehicles Ideal for Every CEOCEO Refresher

February 2007

Twelve Metrics for Marketing PerformancePublished on Marketing Connections

AlterPoint and HyPerformix Select VisionEdge Marketing to Develop Strategies for Achieving Revenue Goals

Marketing and Finance: From Adversaries to AlliesChief Marketer

January 2007

Using Personas as a Sales-Enablement ToolMarketingProfs.com

Metrics and Buying PipelinePhotizo Group

Quality Marketing Metrics Enable Marketing’s Opportunity to Impact Strategic DirectionCEO Refresher

The Power of PersonaManage Smarter

2006

December 2006

Quality Marketing Metrics Enable Marketing’s Opportunity to Impact Strategic Direction CEO Refresher

November 2006

Metrics and Buying PipelineThe Wise Marketer

September 2006

VEM Co-founder to Present at PROMO Live

August 2006

Measuring Marketing Performance – Making the Shift to Outcome-Based Metrics Photizo Group

July 2006

Tektronix Engages VisionEdge Marketing to Expand Customer Metrics Insight.

The Role of Culture in the Marketing Accountability Journey

May 2006

The Role of Culture in the Marketing Accountability JourneyManagementFirst

April 2006

The Role of Culture in the Marketing Accountability JourneyDM News

Flowserve Corp. and Zebra Technologies Engage VisionEdge Marketing to Expand Performance-Driven Marketing Initiatives.

March 2006

Your Business Goals: Beacon or Fog Bank?CEO Refresher

Building Metrics to Prove Marketing’s ValueRFL Communications

Fifth Annual Marketing Performance Management Survey Shows Increasing Dissatisfaction with Measurement Processes and Tools.

February 2006

Dragons, Quests and Marketing PlansCEO Refresher

January 2006

Metrics and the Buying Pipeline Marketing Magnified

A Marketing Toolkit for Every CEOCEO Refresher

2005

December 2005

Making Your Way Along the Marketing Metrics ContinuumCEO Refresher

November 2005

Diverse Companies Retain VisionEdge Marketing to Improve Marketing Performance Management

October 2005

Using Market Intelligence to Steer Product Direction from the AbyssPhotizo Intelligence Briefing

September 2005

A Marketing Toolkit for Every CEOMarketingProfs.com

August 2005

VisionEdge Marketing Helps Two Companies Compete in Rapidly Evolving Markets

If You Don’t Measure It, You Can’t Manage It: The Best Marketing Metrics for Managing Marketing PerformanceCEO Refresher

July 2005

If You Don’t Measure It, You Can’t Manage It. The Best Marketing Metrics for Managing Marketing PerformanceManagement First

June 2005

Dragons, Quests, and Marketing Plans –  Marketing.org (BMA)

May 2005

Interview with Laura PattersonManagement First

March 2005

Businesses Still Tackling How To Measure Marketing’s Performance

The Four Marketing Practices of WinnersMarketingProfs.com

February 2005

Factors That Make A DifferenceThe Society of Marketing Professional Services

January 2005

What the CEO Can do to Put Sales and Marketing on the Same Revenue PageSalesVantage.com

Using the Pipeline to Align Sales and MarketingSalesVantage.com

2004

November 2004

Sterling Commerce Hires VisionEdge Marketing to Help Identify Market Opportunities for Growth

October 2004

Two Companies Hire VisionEdge Marketing for Research and Best Practices

September 2004

Three Companies Hire VisionEdge Marketing for Research, Strategy and Business

June 2004

VisionEdge Marketing Releases Second Book – Measure What Matters: Reconnecting Marketing to Business Goals

VisionEdge Marketing launches beta versions of three web-based pay-per-use tools for positioning and segmentation analysis

VisionEdge Marketing Celebrates Five-Year Anniversary With Launch of Book and Suite of Marketing Tools.

May 2004

Survey indicates companies better prepared for success now, but don’t know if marketing is contributing to business goals

January 2004

Three Texas Companies Hire VisionEdge Marketing for Research, Strategy and Training

2003

December 2003

Personal Branding, Your Key to Corporate Stardom Business To Business Marketer Magazine

November 2003

VisionEdge Marketing Guides Three New Customers to Greater Revenue Potential

September 2003

The Twelve Best Metrics for Measuring Marketing PerformanceBusiness To Business Marketer Magazine

August 2003

Survey Shows More Companies Finding Success, But 30-45 Percent Will Not Meet 2003 Revenue Goals

July 2003

What the CEO Can Do to Put Sales and Marketing on the Same Revenue PageCEO Refresher

June 2003

Branding Sets Mavericks Apart From the HerdAustin Business Journal

May 2003

Centerpulse, EPSIIA, and Expresiv select VisionEdge Marketing

February 2003

Survey Predicts 40-60 Percent Of Companies Will Miss 2003 Sales And Revenue Targets

2002

December 2002

VisionEdge Marketing Announces Three New Customers; Increases Customer Base by 39% in 2002

September 2002

VisionEdge Marketing Survey Shows More Companies Focusing On Existing Customers While Fighting Longer Sales Cycles

August 2002

VisionEdge Marketing Celebrates Third Anniversary By Announcing Three New Customers

April 2002

Third Annual VisionEdge Marketing Summit Explores How Marketing Strategies Impact Valuation

Five Companies Engage Austin Marketing Company to Meet Challenges of Economic Climate

March 2002

Many Companies Unprepared to Meet Revenue Goals for First Half of 2002, So Says Report by VisionEdge Marketing

January 2002

As the Economy Shows Modest Signs of Recovery, VEM Advises a Focus on Customer Centricity in 2002

2001

August 2001

VisionEdge Marketing Presents August 30 Seminar to Provide Houston Marketers Tips for Securing Top Executive Buy-In

May 2001

AISD AT-STAR, Infoglide, and Metrowerks Turn to VisionEdge Marketing

April 2001

Gone Fishin’ Debuts at VisionEdge Marketing Customer Summit on Market to Conditions

February 2001

Partnerware and Psionic Software Enter the New Year with Strategic Insight from VisionEdge Marketing.

2000

November 2000

3M Electronic Products Division, EMC Test Systems, Netheartbeat and Vignette Join VisionEdge Marketing Customer Rosterm

October 2000

BroadCloud Communications, Cirrus Logic Crystal Audio Division, and Momenta Select VisionEdge Marketing for Strategic Marketing Services

July 2000

VisionEdge Marketing’s Inaugural Year Includes Key Alliances with MagRabbit.com and Valeo Consulting Group

January 2000

VisionEdge Marketing Inc. Puts Experience to Work at BMC Software, NetSolve and QuickArrow

1999

October 1999

Companies Use VisionEdge Marketing, Inc. to Build Valuation and Market Share

 

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