Spotlight on the VisionEdge Marketing Media Center

 

Welcome to the VisionEdge Marketing Media Center! Here you will find an up-to-date chronological list of VEM's presence in the media. As thought leaders in the areas of Marketing Data, Analytics, Measurement, Processes, and Performance Management, VEM has the opportunity to contribute to a variety of well-known and respected Marketing publications. In some instances, we're privileged to have our site content picked up and redistributed.

To access articles or redistributed content via the publication, click on the publication link. Should that publication require a membership or subscription, you can always access VEM blogs on our site or articles for FREE. Article access on other sites may require a log-in and gated content on our site requires a log in to download. If you're not a registered user, register and then log in.

2025

May

A Tale of Two Human Needs - Meet Laura

Performance Management: Think Like the C-Suite and Board - Propolis from B2B Marketing

April

Create a Propensity to Purchase Model to Accelerate Growth - Propolis from B2B Marketing

February

Roles vs. Personas: Why Care About the Difference - Propolis from B2B Marketing

January

5 Essential Elements to Develop Your Competitive Growth Strategy  - Influence Magazine

How to Retain Website Traffic in a Generative AI World - Applied Marketing Analytics

4 Characteristics of a Good Target Market - Propolis from B2B Marketing

2024

December

7 Steps to Improve Your Strategic Plan- Propolis from B2B Marketing

November

Are You Falling For These 3 Customer-Centricity Myths? - Private Practice Pointers

Make Smart Performance Target Setting for Success - Propolis from B2B Marketing

October

Six Non-Financial Metrics Every Marketer Should Measure - Propolis from B2B Marketing

September

ABM: A powerful strategy based on data-driven insights - Propolis from B2B Marketing

July

April

Marketing Experience on the Board - Being Customer Centric - Private Directors Association

B2B: Balancing the Human Factor with Technology - 4 Hoteliers

Advantageous Excellence: A Transformative Journey for BODs and the C-Suite - 4 Hoteliers

March

Beyond Discovery: 8 Steps for Applying Data-Derived Insights - 4 Hoteliers

January

The Nexus of AI and Cybersecurity: Safeguarding Private Company Governance - Private Directors Association

2023

December

How Segmentation Serves as Your Strategic North Star for Growth - 4Hoteliers

Considerations for Designing Your Best Customer Journey Map - 4Hoteliers

November

6 Areas Where the Value Creator Marketing Persona Excels - ISBM

Power of the Pivot: Soaring to New Heights of Growth Amidst Change - 4Hoteliers

5 Takeaways for Effective Marketing from Marketing Performance Management Research - ISBM

Focus On These 4 Capabilities to Thrive - ISBM 

October

Customer-Centric Growth: Unlock 7 Success Factors - 4Hoteliers

August

How Chief Growth Officers Drive Growth Through Customer Experience - ISBM

New Horizons: Expanding into New Markets to Grow Your Business - Growgetter

June

Why A Diversification Strategy is Important in Uncertain Times - 4Hoteliers

Successful B2B Leaders Think Strategically. How Do They Do It? - 4Hoteliers

May

How Leaders Can Break Free from Day-to-Day Trench Warfare - 4Hoteliers

Customer Effort Score: A Leading Indicator of Competitive CX - ISBM

How Business Leaders Can Better Leverage Data to Make Informed Decisions - B2B Marketing Zone

April

Marketing Ops and OpEx: Better Together for Competitive Edge - 4Hoteliers

Four Proven B2B Growth Strategies for a Challenging Economy - B2B Marketing Zone

How to Integrate Purpose-Led into Your Growth Strategy - Medhealth Outlook

Two Measures to Unlock the Value of Your Data Analytics Investment - B2B Marketing Zone

March

Scaling a Business: How to Climb to the Summit of Success | What's Your Edge? - B2B Marketing Zone

February

Better Knowledge Transfer Improves Competitiveness and Growth - 4Hoteliers

How Best-Practice Segmentation Delivers Faster and More Profitable Growth - Gardner Business Media, Inc.

January

Better Knowledge Transfer Improves Competitiveness and Growth - B2B Marketing Zone

Why Every Business Needs a Better Growth Plan - B2B Marketing Zone

Performance Management: Your Powerful GPS For Navigating Growth | What's Your Edge? - B2B Marketing Zone

13 Marketing Metrics and KPIs to Measure in 2023 - Trade Press Services

2022

December

Patterson named 50 phenomenal brand ambassadors to work with in 2023 - Engati

Guest Appearance on The Backstory on Marketing - ProRelevant

Outcome-Based Budgets vs. Line Item Belt Tightening - Rooted In Revenue

How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better - B2B Marketing Zone

Growth: Tea Leaves are Out. Data Insights are In | What's Your Edge? - B2B Marketing Zone

November

Recession? How to Make the Least Risky Budget Cuts - Ground News and B2B Marketing Zone

Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow - B2B Marketing Zone

October

Laura Patterson Guest Appearance - Born To Talk Radio Show with Marsha Wietecha

How a Stellar Customer Experience is a Competitive DifferentiatorGround News and B2B Marketing Zone

Bad Weather Calls for Piloting Your Business with a Plan, Data, and Processes - B2B Marketing Zone

September 2022

Why Business Transformation Must Start With Process, Not Transformation - B2B Marketing Zone

August 2022

How Rating Scales are Composed and Affect the Quality of Actionable Insights | What's Your Edge? - B2B Marketing Zone

Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights - B2B Marketing Zone

The culture and leadership style combination that cultivates a best-in-class marketing organization - Applied Marketing Analytics 

July 2022

Designing Your Customer Engagement Strategy - Dr. Art Weinstein

To Improve Customer Experence, You Need a Map - CSV2GEO

June 2022

Brand Strategy: It's All In Your Promise - Dashboard by NIADA

5 Important Steps for Growing Your Business in the Sea of Uncertainty - B2B Marketing Zone

If You Want to Emulate BIC Analytics Mastery, Where Should You Begin? - B2B Marketing Zone

How to Avoid Suboptimal Decisions in Times of Economic Uncertainty - B2B Marketing Zone

April 2022

 What Best-in-Class Marketers Do Differently: How to Cultivate Value Creation – Trade Press Services

March 2022

How to Join the Ranks of Best-in-Class Marketing Organizations – Heinz Marketing

February 2022

Why Marketing Needs to Own Demand Generation Right Out of the Gate – Webbiquity

Industry Professionals Share Their 2022 Resolutions – Nimble

January 2022

How Does Qualitative Research Support Captivating Story Creation? - Business 2 Community

Study Reveals Two New Factors Related to Cultivating Best-in-Class Marketing Organizations - PRWeb

How Much Time Do You Spend Thinking About The Future - Bespoke Diaries

Engati names Patterson among 200 most powerful influencers to follow in 2022

2021

December 2021

5 Experts Share Do’s and Don’ts of Being a Leader

3 Website Must-Haves to Achieve Your Business Growth Goals - WEBii

Customer-Centric Message Maps Engage More Customers - 4Hoteliers

November 2021

Make Sure You Have the Hard Skills for the World of AI Marketing - INFOTECH Report

Customer-Centric Metrics Make Your Demand Generation Dollars Go Further - Customer Value in the Now Economy

Customer-Centric Message Maps Engage More Customers - Business 2 Community

4 Downsides of Quick and Easy Customer Growth - Business 2 Community

Ensure Your Innovation Hits It Out of the Park - Business 2 Community

October 2021

How to Make Sure Your Dashboard Passes the Test: One Good Idea - Business 2 Community

Market Validation: The One Step You Can't Afford to SkipBusiness 2 Community

7 Steps to Acquire and Keep Right Fit Customers - Business 2 Community

September 2021

Your Competition Is Gaining Market Share. Are You? - Talented Learning; PostinTrend

How to Lower Your Risk of Entering a New Market: One Good Idea - Business 2 Community

2 Future-Proofing Components to Protect Your Grow - Business 2 Community

August 2021

4 Marketing KPIs That Matter - Gerri Knilans shares VEM's approach to creating KPIs

Want Your Business to Grow? You Might Need to Break Some Patterns - Business 2 Community

How Much Time Do You Spend Thinking About the Future? - Business 2 Community

July 2021

Process is at the Heart of Operational Excellence - Business 2 Community

CXBuzz interviews Laura Patterson from VisionEdge Marketing on Customer Experience

Market Segmentation: Your Smart Tool to Deliver Growth - TalentedLearning 

Patterson earns Engati's Top 30 Marketing Influencers

VEM's The Customer DNA Model created in partnership with the SMA Group

Process is at the Heart of Operational Excellence - Business 2 Community

June 2021

Patterson featured in Trade Press Services Upstream and Downstream Marketing 

How Frameworks Help Close the Experience Gap and Sustain Business Continuity

Piktale names VisionEdge Marketing's Patterson among Top 100 Global Influencers.

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition - Business 2 Community

May 2021

Logic And Math Two Essential Skills For Accountability And How You Use Them - Business 2 Community

How Leaders Can Strengthen Business Performance Through Inside And Outside Focus - Business 2 Community

To Improve Customer Experience You Need a Map - Business 2 Community

Bring a New Product to Market Without Reinventing the Wheel - Business 2 Community

April 2021

How Technology Places CMOs at Risk of Losing Their Strategic Role - Business 2 Community

Your Competitors are Gaining Market Share – How About You? - Business 2 Community

March 2021

Why You Need to Look for the Non-obvious in Your Data - Broadsuite Media Group

Make Sure CTA Measures Are on the Right Place on Your Dashboard - Business 2 Community

February 2021

Does Your Plan Enable You to Seize Growth Opportunities - Business 2 Community

Why You Need to Look for the Non-obvious in Your Data - V3B

A Proven Method for Operational Excellence - Business 2 Community

The Impact of Peer Engagement of the Customer Buying Journey - Broadsuite Media Group

January 2021

Beware of Changing Strategy Just When Your Sails Have Caught the WindBusiness 2 Community

How to Measure Customer Value (And Why It Matters) - Talented Learning

2020

December 2020

Why You Need to Look for The Non-Obvious in Your Data - Business 2 Community

One Good Idea Ep 1 - Business 2 Community 

The Value of Investing in Customer Value Management- The Customer

October 2020

How to Move from a LeadGen Machine to an Organic Growth Machine - V3B

How Do You Measure Your WHY? - Business 2 Community

September 2020

To Maximize Your Winning Strategy, Avoid Punting - Business 2 Community

VEM included in Steered By Strategy White Paper Developing and Implementing Outcome-Based Marketing Plans - CUNA Council

VEM included in DemandGen 2020 State of Database Quality and Accuracy Report - DemandGen Report

Fast-Track Your Business: Fundamentals of Customer-centricity, inspiration - DemandGen Report

August 2020

Are You Setting Yourself Up to Be a Commodity? What's Your Edge? - GardnerWeb

What's the Greatest Marketing Challenge You Face? - Trade Press Services

Four Pivotal Capabilities for Marketers to Support the Growth Mandate - Applied Marketing Analytics Volume 6 / Number 1 / Summer 2020

June 2020

Bob Thompson includes Laura Patterson in CX ROI: Making the Case to Improve the Buying Experience

How to Know When It's Time to Make a Strategic Pivot - Business 2 Community

May 2020

The Value of Investing in Customer Value Management - 4Hoteliers

Unlock the Power and Value of Upstream and Downstream Marketing - Business 2 Community

The Value of Investing in Customer Value Management - Art Weinstein

The Value of Investing in Customer Value Management - Business 2 Community

Matt Heinz Sales Pipeline Radio: Q&A With Laura Patterson - CustomerThink

Ezvid names VisionEdge Marketing 1 of 5 Companies to Help Market Your Business

April 2020

Improve Your Ability to Anticipate the Pitch - What's Your Edge? - B2B Marketing Zone

How to Move From a Leadgen Machine to Organic Growth Machine - Business 2 Community

March 2020

How Your Competitors Can Help You Improve Your Marketing - Business 2 Community

February 2020

How Do You Know When It's Time to Bring in a Marketing Expert? - Fusion Marketing Partners

January 2020

How to Measure Customer Value - TalentedLearning 

Press Release: Fast-Track Your Business Hits The Bookshelves - CisionPRWeb, MartechSeries

2019

November 2019

The Differences Between and Benefits of Scorecards and Dashboards - B2Community

Why You Want to Keep Your Data Models Fresh - V3B

How to Use Alignment to Calibrate Your Marketing - B2Community

October 2019

How to Single Out the Signal from the Noise on Your Dashboard - B2Community

How to Avoid Falling Prey to Shiny Marketing Objects - Podcast with Marketing Results Club

Data and Dashboards and Decisions - Oh My! - Talented Learning

Why Does Good Strategy Matter to the Bottom Line? - Fusion Marketing Partners

Why You Need to Start with Why as You Develop Your Marketing Plan - B2Community

September 2019

Failing at Customer-Centric Marketing: It's All in the Journey - 4 Hoteliers

How Using Data and Analytics Helps Keep Customers - Marketing Results Club

If You Aspire to Excellence Focus on Process - B2Community

VEM quoted in Forrester report Make Customer Lifetime Value Your Polaris For Long-Term Growth

August 2019

Improve Customer Experience With Scenario Analysis - MarketingLand

Patterson Interview with OWOX on the State of Marketing Analytics

How to Avoid Failing at Customer-Centric Marketing: It's All in the Journey - Business 2 Community

Interview with Marketing expert, Laura Patterson, by Derek Little - Trailblazer Writing

July 2019

Customer Engagement Metrics: What Marketers Can Teach Learning Pros - Talented Learning

How to Architect Your Actionable Marketing Dashboard - 4Hoteliers

June 2019

Press Release: VisionEdge Marketing Celebrates 20th Year - Cision PRweb, Community Impact

May 2019

Are There Magic Marketing Metrics in the The Engagement Economy - V3B

Is a Land Grab the Right Growth Strategy for You?- Business 2 Community

How to Report on the Value Marketing Generates - V3B

How to Make What You're Counting in Marketing Count - Business 2 Community

VisionEdge Marketing president shares expertise on The Top 4 Market Research Challenges with  Trade Press Services

April 2019

Installed Technology but Haven't Seen Improved Lead Management? Here's What to Do! - Sales Lead Management

Why Marketing Should Always Be Spelled with a Capital 'M'- 4Hoteliers

March 2019

Make Your Marketing & Sales Playbook a Powerful Alignment Tool - The Marketing Scope

Why a Data-Driven Marketing Culture Needs To Be at the Top of Your List - The Marketing Scope

When You Need Research to Be in the Know and How To Do It - Fusion Marketing Partners

Make Your Marketing & Sales Playbook a Powerful Alignment Tool- V3B Marketing

Is This Purchase In Your Future? - DMNews

February 2019

Why a Data Driven Marketing Culture Needs to be at the Top of Your List- 4Hoteliers

How to Ensure Analytics and Martech are Relevant to the Business - Henry Stewart Publications

How to Ensure 'Customer Success' Isn't Just Another Overused Term- 4Hoteliers

Why a Data-Driven Culture for Marketing Needs To Be At The Top of Your List- V3B Marketing 

January 2019

Score Big with a Marketing Measurement Playbook  - If You Market They Will Come

Make Your Marketing Indispensable - 4Hoteliers 

Engage More Customers with the Best Parts of ABM and Customer Journey Mapping - If You Market They Will Come 

2018

December 2018

Why Your Marketing & Sales Playbook is a Powerful Alignment Tool - If You Market They Will Come

Make Your Marketing and Sales Playbook a Powerful Alignment Tool - B2C Community

How to Make Marketing Indispensable - If You Market They Will Come

November 2018

How to Use Attribution Models to Decipher the Right Mix - B2Community

Ensuring the Successful Integration of Technology and Marketing - If You Market They Will Come

The Evolving Role of Marketing Ops - Fusion Marketing Partners

How to Use Your Marketing Analytics Smartly - MarketingProfs

How to Use Intelligence to Outsmart Your Competitors - If You Market They Will Come 

How to Eliminate the Breakpoints Improve Customer Experience - B2C Community

How to Navigate the Winding Road of Accountability - 4Hoteliers

October 2018

The Evolving Role of Marketing Operations - Fusion Marketing Partners

How to Organize a Stand-Out Planning Session  - If You Market They Will Come

How to Organize a Stand-Out Planning Session - Business2Community

Ensuring the Successful Integration of Technology and Marketing - Business2Community

Make and Build a Business That Solves a Problem - Business2Community

September 2018

How to Use Product-Market Fit to Drive Business Growth - MarketingProfs

Quality of Service Starts Before Day One - CEO Refresher

VEM included in Forrester's Master the Mechanics of Analytics

August 2018

Press Release: Patent Issued for VEM's Accelance® Methodology

Why Even a Little Data Matters (And What to do About It)GardnerWeb

Marketing Operations: 3 Must-Have Best Practices For the Rising Stars of Marketing - MarTech Advisor

Why You Need to Stop Trying to Align Marketing and Sales - SLMA

What Does Marketing Do in a Goldilocks Economy? - IndustryWeek

How Scenarios Will Improve Your Customer Experience - CEO Refresher

July 2018

Three Proven Practices to Overcome MarTech Failure - HospitalityNet

Today's Metrics Fail to Connect Marketing to Growth - FusionMarketing

June 2018

When The Customer is The Focus, Sales and Marketing Fall into Line - SLMA

Three Pivotal Steps to Follow When Developing a Marketing Campaign - Nimble

How to Measure Your Risk of Customer Defection -  CEO Refresher

3 Metrics to Help You Thrive in The Age of The Customer - CustomerThink

May 2018

How Marketers Must Adapt to the New Era of Customer Engagement, and Measure Success - CustomerThink

Why and How Marketing Should Lead the Innovation Process - CEO Refresher

Marketing Optimization Modeling 101 - Nimble 

What it Means to Be Effective at Marketing - Integrated Marketing Association

The Winning Combination for Sales and Marketing Alignment - Hargreaves Sales Alignment Mini-Webinar Series 

Is Your Marketing Up to the Task of the Primary Directive of Growth? - Fusion Marketing 

Making the Most Out of Your Investments in Marketing Technology - Business2Community

How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences - MarketingProfs

Getting to the Root Cause of a Poor Customer Experience - IndustryWeek

How to Use Customer Insights to Spur Growth - HospitalityNet, YourThailand.net

Laura Patterson Joins SLMA Radio as a Host - eTradeWire

April 2018

Be Fanatical About Service Quality (And Why It Matters) - V3B

What Happens When You Shift Your Focus From Financial to Performance Management? - CEO Refresher

Laura Patterson selected as one of the 20 Women to Watch in Business - Sales Lead Management Association

How to Save a Year of Research for Your Account-Based Marketing - YourThailand.Net

Never Again Get Blindsided by a Comparison to Your Competitors - Entrepreneur

Need More Organic Growth? Focus on Upstream Marketing - Nimble 

March 2018

How to Successfully Bring New Products to Market - IndustryWeek

What is the Expected ROI for Your Marketing Plan? And How to Do It - HospitalityNet

Why Customer Needs to Be at the Start of the CMO Job Description - CEO Refresher

Achieve Marketing Excellence through Benchmarking - Admap

Which Metrics are Best For Your Marketing Organization? - Nimble

How to Use Data to Reveal Your Brightest Star Customers - MarketingProfs

Want More Customers? Get Quality Referrals from Existing Customers - Entrepreneur

Laura Patterson Quoted in: Benchmarking can boost results - WARC

February 2018

Laura Patterson Quoted in: The Clear and Complete Guide to ABM Analytics - Engagio

Centers of Excellence: A Fad...or a Path to the Future? - Nimble

No Doubt You're Busy, But Are You Productive? - CEO Refresher

How to Best Select Segments to Support Organic Growth - Sales Lead Management Association

Revenue Tip: You Can Get Big Insights from Little Data - Rooted in Revenue

ABM Analytics Expert Q&A with Laura Patterson, President at VisionEdge Marketing - Engagio, Business 2 Community

VEM's Patterson Selected as one of The Top Marketing Operations Leaders You Should Know - Engagio

January 2018

Should You Use A.I. in Your Marketing? (Part One) - HotelTechReport

Laura Patterson Quoted in: New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018 - Demand Gen Report

How to Make Good Business Decisions - Nimble

There's More than Cash on the Line with New Marketing Technology - CEO Refresher

The 5 Things Best in Class Marketers Do Better Than Their Peers - B2B Growth Show, Blog

How to Save a Year of Research for Your Account-Based Marketing - 4Hoteliers

2017

December 2017

Why Does Good Strategy Matter to the Bottom Line? - HospitalityNet, Business 2 Community

November 2017

Are You Ready to Make the Shift to A.I.? (Part Two) - HospitalityNet, YourThailand

Organic Growth: Why is Matters and How to Fuel Its Segmentation - CEO Refresher

Want Higher Growth? Revisit Your Marketing Structure First - Integrated Marketing Association

How to Better Utilize Data and Analytics - HospitalityNet, 4Hoteliers

How to Choose the Best Marketing Channel - Nimble

When Is It Time To Embark On Repositioning? - HospitalityNet

Marketing performance management: How best-in-class marketing organisations prove marketing's value - Applied Marketing Analytics, Volume 3

A Blueprint for Your Business | A Podcast That Builds - Dodge Data and Analytics

October 2017

No Growth Strategy Without Culture: Achieving Growth Through Operational Excellence - BTOES

Don't Fall Victim to the Tempting Allure of Shiny "Toys" - Nimble

Elephant Test Podcast: Laura Patterson, Marketing Performance Management- Elephant Test sponsored by Mountain Top Data

Laura Patterson Quoted in: How Marketing Ops Can Deliver Value to the C-Suite - MarTech Today

Why Revenue-Oriented Processes Matter (And How to Get Started) - CEO Refresher

How to Develop a Strategic Outcome-Based Marketing Plan - Integrated Marketing Association

Four Essential Success Factors for Transforming Marketing Into a Center of Excellence - Marketing Profs, Marketing Buzzer

How to Prospect for Gold in the Wild West of Customer Data - CDP Institute

Should You Use A.I. in Your Marketing? (Part One) - HospitalityNet, 4Hoteliers

Are You Ready to Make the Shift to A.I.? (Part Two) - 4Hoteliers

How to Choose the Best Marketing Channel - Nimble

September 2017

Why Marketing Needs to be in the Room and at the Table - CEO Refresher

Be Fanatical About Service Quality (and Why It Matters) - HospitalityNet

How Valuable is Creating Customer Value? - Nimble

How to Improve Your Research ROI: Six Best-Practices - MarketingProfs

Five Critical Steps To Ensuring Finance's Support Of Your Budget - HospitalityNet

Marketing Technology Can't Fix a Flawed Process- MarTech Today

How to Ensure Marketing is on the Priority List Instead of the Watch List - The Marketing Scope

The Marketing Ops Audit: Why it Matters and How to Do It Well - Business 2 Community , Fusion Marketing Partners, HospitalityNet

Laura Patterson, MPM Authority and VisionEdge Marketing's President Quoted in Forbes "If Analytics Improve ROI, Why Don't Marketers Make the Commitment?"

Laura Patterson Q&A with Allocadia- Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer

August 2017

Are You Rich in Activity Metrics but Poor in Improving Value? - Integrated Marketing Association

The Bottom Line: Action is at the Heart of Marketing's Productivity - Business 2 Community, Fusion Marketing Partners

How to Go Integrated in a Specialty Marketing World - Nimble

Is Your Marketing Dashboard Out to Get You? - HSyndicate, Hospitality.Net, PineappleSearch, Synergy Capital, Business 2 Community

How to Avoid the Trap of Fake Marketing ROI - Integrated Marketing Association

How To Tell If Your Marketing Is Optimized For Performance - Hospitality.Net

How to Ensure Marketing is on the Priority List Instead of the Watch List- Integrated Marketing Association

How to Fulfill Marketing's Fundamental Mission of Value Creation - The Marketing Scope

July 2017

How to Gain Insights Designed to Accelerate Growth - Fusion Marketing Partners 

Action is at the Heart of Marketing's Productivity - Hospitality.Net

How to Harmonize the Voices of the CMO and CFO - The CEO Refresher

June 2017

There Can Be No Growth Strategy Without a Culture for Growth - The CEO Refresher

How to Fulfill Marketing's Fundamental Mission of Value Creation - HSyndicate

2017 Marketing Performance Benchmarks and Trends [Infographic] - MarketingProfs

Coverage: Pressure Builds on Marketers to Measure Performance and Impact - MarketingCharts

How to Soar Higher With Marketing Ops - Brand Quarterly

Coverage: Cracking the Code on Marketing Performance Management - B2B Marketing Directions

How to Cook Up Your Best Marketing Performance - V3B

May 2017

Coverage: Why Marketing Leaders Must Connect the Dots - Customer Think
Are You Rich in Activity Metrics but Poor in Prove Value
- Business2Community

How to Employee a Marketing Caddie to Crush the Competition - Nimble 

Coverage: 7 experts give their Advice on Strategic Marketing Planning - Allocadia 

Press Release: 16th Annual MPM Benchmark Study Released Findings Reveal Recipe Used by Best-in-Class Organizations.

Press Release: 16th Annual MPM Benchmark Study Released Findings Reveal Recipe Used by Best-in-Class Organizations - PR Web

Are You Rich in Activity Metrics but Poor in Proving Value?  - 4Hoteliers

Who Cares About Marketing ROI? - 4Hoteliers

Centers of Excellence: How to Drive Your Marketing Performance Past the Norm - Business2Community

Is Your Brand Momentum Big Enough to Spur Growth? - V3m Broadsuite

The Top Metrics Categories Every Marketing Leader Can Exploit - V3M Broadsuite 

In Marketing, Like Golf, You Need to Use Each Club for its Purpose - The CEO Refresher

How you Network Your Way to Marketing Expertise - Nimble

Why Invest in a Coach for Your Marketing - 4Hoteliers

April 2017

How You Can Conquer Better Performance with Marketing Ops - Integrated Marketing Association

Who Cares About ROI What You Really Want To Know Is How Effective You Are - Hysndicate

Is Your Brand Momentum Big Enough to Spur Growth? - Integrated Marketing Association

The Top Metrics Categories Every Marketing Leader Can Exploit - Integrated Marketing Association

How to Learn From a Marketing Campaign That Strikes Out - Nimble

March 2017

Why Invest in a Coach for Your Marketing - CEORefresher

How To Soar Higher With Marketing Ops - BrandQuarterly

How Marketers can Demonstrate Value to the C-Suite - CMO Council, PeerSphere 

How the Right Marketing Planning Process Saves you Time and Improves Results - Gardner Media

How to Grasp the Elusive Marketing and Sales Alignment - Fusion Marketing Partners

Increase the Value of Marketing by Comparing it to its Peers - Hsyndicate

How to Employ the Practice of Benchmarking for Best Practices - Nimble

Five Ways to Compete Against Low Cost Competitors - 4Hoteliers

Marketing Activity Metrics Means Little: Here's How to Really Prove Marketing's Value - Marketing Profs

February 2017

Focus on Revenue is Not New Marketing Thinking - 4Hoteliers 

Create a Marketing Center of Excellence to Increase the Bottom Line - Business2Community 

Is it Time to Re-design your Marketing Dashboard? - CEO Refresher

Make the Magic of Your Martech More than an Illusion - Nimble

Focus on Revenue is Not New Marketing Thinking - HospitalityNet

January 2017

The 10 Most Fascinating People in B-to-B Marketing From 2016

3 Elements Of Successful Change Management - Hsyndicate 

Five Ways to Compete Against Low-Price Competitors - MarketingProfs

How to Make Sure your Strategy Takes Hold - CEO Refresher

Unlock the Power of a Marketing Dashboard - 4Hoteliers 

How to Use Analysis to Craft Your Marketing Strategy - Nimble

Best the Competition with a Compelling Value Proposition - Business2Community

Five Proven Practices For Customer Experience Mapping - HospitalityNet

Easy Ways to Start with the Right Marketing Metrics - Business2Community

What Type Of Customer Experience Do You Deliver? - HospitalityNet

2016

December 2016

Assess & Measure Competitiveness to Stay Strong - HospitalityNet

How to Use Scenarios to Achieve Marketing Agility - MarketingProfs

November 2016

Best The Competition With A Compelling Value Proposition - HospitalityNet, 4Hoteliers

Brand Quarterly's 50 over 50 once again include's VEM's Patterson - Brand Quarterly

Going Agile: Improve Your Marketing Performance and Productivity - Nimble

October 2016

Change is Hard, So How do You Make it Easier? - CEO Refresher

How to Operationalize Your Customer Journey Map - MarketingProfs

From Being in Love with Your Data to a Lasting Relationship - Nimble

Customer Journey Mapping: The Road to Relationships - Inspired Momentum, Direct+, Engage, Creativ3

Transform Marketing From Enabler To Value Creator In 10 Steps - Brand Quaterly

September 2016

Marketing Proficiency: A Golf Metaphor - MarketingProfs

Your Marketing Forecast: Now, New, and NextNimble

4 Proven Processes for Measuring Tradeshow ROI - BoardRoom Events Blog

How to Organize Your Teams and KPIs to Achieve Growth Targets - CEO Refresher

August 2016

Marketing Can Be More Than A Cost Center - Research Brief

Marketing Needs You, The CEO, To Be Their Champion - CEO Refresher

Data and Analytics: Three Key Steps to Successful Business Decisions - MarketingProfs

Interview with Laura Patterson, Co-Founder and President of VisionEdge Marketing - Business 2 Community

Winning on the Customer-Centricity Stage - Nimble

July 2016

eMetrics Summit Interview Series: Laura Patterson at VisionEdge Marketing - eMetrics Blog

Driving Marketing Excellence | Virtual Roundtable - BoardRoom Events

Want More of the Resources? Improve Marketing Accountability - Fusion Marketing Partners

What It Takes To Get Ahead In Your Marketing Career - Target Marketing

June 2016

Management Performance Management Leadership: Interview with Laura Patterson - Black Ink ROI

2016 MPM Study Infographic - MarketingProfs

Reverse Your Value Chain To Be More Customer-Centric - CEO Refresher

Why You Need to Know What You Need to Know - Nimble

May 2016

Secure Your CEO as a Marketing Champion - MarketingProfs

Thought Leadership Conversation - Digital Analytics Association

Change and Marketing are at the Heart of Entrepreneurship - Influencer Radio

Why Bother With Marketing Excellence When You have Good Enough? - CEO Refresher

Competing Interests: Customers vs. Wall Street - AMA

April 2016

Best in Class Marketing: How to become a Business Value Creator - B2B News Network

Want to Do the Right Things Right? Marketing Ops Can Help You - Nimble

So, What Can a Good Marketing  Dashboard Do for You? - Response Capture

Don't Fall in the Trap; Count Customers, Not Revenue - 4Hoteliers

Has the ground shifted under top performing marketers' feet? - PRWeb

S.W.E.A.T. to Gain Greater Results from Your Marketing - CEO Refresher

How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics - MarketingProfs

Your Marketing Plan Is Dead. Here's How to Revive ItNimble

March 2016

Marketing Analytics: The Gateway to Revenue Growth - CEO Refresher

Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of Excellence - MarketingProfs

Why and How to get an "A" in Business AcumenNimble

February 2016

Enable Your CMOs to Get Their Game On - CEO Refresher

How Marketers Can Earn Better Grades From The C-Suite - Chiefmartec

Fortify Your Marketing Center of Excellence with Process and Technology - Nimble

January 2016

Go DIY or Call in an Expert: How to Choose -  MarketingProfs

Short Changing Marketing Short Circuits Your Success - CEO Refresher

How to Construct Meaningful Customer Journey Maps - Nimble

2015

Women in Tech Entrepreneurship - Steve Guengerich

December 2015

How Best-in-Class Marketers Serve As Value Generators - Journal of Creating Value

November 2015

How to Convince Your CEO that Skimping on Marketing Talent is NO Bargain - MarketingProfs

Make Your Marketing and Company Faster, Stronger and More Agile - CEO Refresher

VEM's Patterson among Brand Quarterly's 50 Marketing Leaders Over 50 - Brand Quarterly

Service Provider or Value Creator: Escape the Classic Marketing Catch 22 - Nimble

October 2015

Connect Your Content to the Customer JourneyFWD:B2B

How to Apply the 'Golden Circle' to Your Marketing and Performance Measurement - MarketingProfs

VisionEdge Marketing and Hive9 Partner on Improving the Impact of B2B Marketing

Improve Marketing Performance: How to Choose the Metrics That Matter - The CEO Refresher

The Win/Loss Analysis: It's How You Play the Game - Nimble 

September 2015

Fix the Brittle Customer Relationships Affecting Your Bottom Line - MarketingProfs

How to Avoid Outkicking Your Coverage and Score Big with Your Marketing Initiative - Nimble

Marketing Effectiveness and Accountability: It Can't Happen Without You - The CEO Refresher

August 2015

How Marketing Works: Why It Should be a Center of Excellence - PeerSphere/Marketing Magnified

Building a Marketing Technology Ecosystem that Creates Value - MarketingProfs

Leverage Three KPI Categories from the World of Sports to Improve Marketing Performance - The Wise Marketer

Five Fundamental Steps Every CEO Can Employ to Optimize Marketing's Value - The CEO Refresher

The Interplay Between Buyer Journey Mapping and Account-Based Marketing - Nimble

July 2015

Modify Your Language to Gain Credibility, Influence, and Relevance With the C-Suite - MarketingProfs

How to Use Data to Create Engaging and Appealing Narratives - 7WData

Seven Steps Marketers Can Take to Foster a Data-Driven Culture - Nimble

Five Steps to Making Your Marketing Dashboard Actionable - The CEO Refresher

Six Questions to Improve the Timing of Your Content - Online Super Ninja

Achieve Credibility and Influence With Marketing Performance Measurement - Brand Quarterly

The Secret Sauce for Crafting Your Marketing KPI's - JAMSO Value Smarter

Five Ways to Connect Loyalty to Business Results - The Wise Marketer

June 2015

How to Harness the Value of Strategic Speed with Alignment and Analytics - MarketingProfs

Data-On-Boarding: Incorporating Offline Data in the Online World to Provide a Holistic View of Your Customer - 4Hoteliers

How to Create Personas that Solve Strategic Business Problems - 4Hoteliers

Improving Customer Loyalty with Relationship Marketing - The Wise Marketer

The Chicken and the Egg: Put Accountability Before Automation - CEO Refresher

Measuring the Value of Market and Customer Intelligence - Nimble

May 2015

Customer Experience: What we Can Learn From Going to Camp - Nimble

What "A" Marketers Do Well: How to Measure Customer Vulnerability - 4Hoteliers

Customer Engagement and Loyalty: Two Leading Indicators for Brand Equity - 4Hoteliers

Diving Into Change: Take Your Influence and Credibility to the High Board - MarketingProfs

Press Release: Are Marketers Measuring Their Business Value? - eMetrics

Three KPI Categories Your Marketing Organization Should Adopt - The CEO Refresher

The Strong Keep Getting Stronger - 4Hoteliers

April 2015

Infographic: Marketers: Here's How to Answer the "What Have You Done for Me Lately?" Question - MarketingProfs

Press Release: Best-In-Class Marketers Widen the Performance Gap - PRWeb

Press Release: Best-In-Class Marketers Widen the Performance Gap - PRLog

Press Release: Best-In-Class Marketers Widen the Performance Gap  

Analytics and Metrics: Related but Not the Same - MarketingProfs

Five Important Stops Along the Road from Metrics to Accountability - Nimble

How Best-In-Class Marketers Use Alignment and Accountability for Value Creation - Applied Marketing Analytics Journal

Using Segmentation to Fuel Organic Growth - Nimble

Why You Need a Customer Engagement Metric - The CEO Refresher

March 2015

Press Release: BrightTALK Announces the Digital Marketing Analytics Summit - BrightTalk

Creating Content is a Waste of Time - Until You Have Mapped the Buyer Journey (Part 3: Match and Mix Content, Channel and Lifecycle) - CMO Essentials

Why Your Marketing Organization Should Include a Marketing Ops Function - CEO Refresher

Are You too Busy Chopping Wood to Sharpen Your Ax? - MarketingProfs

Creating Content is a Waste of Time - Until You Have Mapped the Buyer Journey (Part 2: Map the Customer Buying Journey) - CMO Essentials

What's In a Name? Why the CMO Should Lobby for the CVO Title - Nimble

Creating Content is a Waste of Time - Until You Have Mapped the Buyer Journey (Part 1: Define the Buying Journey) -  CEO Essentials

February 2015

Three Steps to Take the Mystery Out of Measuring Marketing - CEO Refresher

Five Key Metrics You Need to Create a Customer-Centric Company - MarketingProfs

Marketers: Gain Greater Credibility With The CFO - Brand Quarterly

7 Ways to Make Marketing More Valuable: Why "Valued" is NOT Enough  - Nimble

January 2015

The Balancing Act: Short-Term Objectives and Long Term Performance - 4Hoteliers

Four Factors to Consider When Creating a Market Research Function - 4Hoteliers

The Core Components for Effective Storytelling and Relationship Marketing - Nimble

How to Achieve "No Excuses Marketing" in 2015 - 4Hoteliers

2014

December 2014

How to Achieve "No Excuses Marketing" in 2015 - Nimble

Using Value and Fit for Customer Segmentation - 4Hoteliers

November 2014

Best-in-Class Marketers Serve As Value Creators - PeerSphere CMO Council

Why Your Data Scientists Need to Be Storytellers, and How to Get Them There - MarketingProfs

How to Achieve the Right Blend of Art and Science for Marketing - CMO Essentials

Save Your Marketing Budget from the Chopping Block - Nimble

October 2014

Marketing Accountability Before Automation: A Horse and Cart Metaphor - MarketingProfs

4 Habits That Make Marketers Stand Out - SpotOnVision

Four Best Practices for Improving Customer Experience - Nimble

New Technologies Enable Next Generation Dashboards - 4Hoteliers

September 2014

Why You Can't Buy Marketing Leadership on Craigslist - Nimble

Amplifying Your Marketing Doesn't Mean Customers Hear You - Nimble

Marketing Dashboards - In-Depth Guide - BlackInk

August 2014

Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management - MarketingProfs

Technology Roadmap: Facilitate Success with Marketing Technology - Peer Sphere

July 2014

What You Should Measure in Your Marketing and Why- MarketingProfs

One Touch, Two Touch, First Touch, Last Touch: The Attribution and Impact of Content on Customer Behavior- Nimble Blog

Synching Content with the Customer Buying Process- Nimble Blog

How to Create Powerful Personas with Corporate-Wide Impact- Nimble Blog

Execs to Marketers: Show Me the Metrics - eMarketer

June 2014

Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing- PRWeb

Only 1 in 4 Marketers Can Prove Their Impact on Business- MarketingCharts

Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing

What Separates 'A' Marketers from the Rest of the Pack? [Infographic]- MarketingProfs

Infographic: The Link Between Marketing Performance Management & Value Creation

May 2014

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PRLog

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PR.com

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- Customer Think

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to the Business

Improve Success By Adopting These Three KPI Categories- MarketingProfs

Measuring the Payoff for Customer Loyalty- Business2Community

When to Seek a Marketing Specialist- Nimble Blog 

April 2014

5 Approaches for Making Sense of the Data Kaleidoscope- OMI Blog 

How Can You Improve Your Marketing Performance?- Forward Metrics

Three Elements of Successful Change Management- MarketingProfs

Alignment: A Vital Step in Improving Marketing Performance- Explore B2B

How Do You Stack Up Against the Best-in-Class?- Business2Community

March 2014

VEM's Patterson selected among Top 20 Women in Sales Lead Management

Six C's of a Customer-Centric Marketing & Sales Pipeline- Business2Community

How to Get to the Heart of Customer Experience - MarketingProfs

Five Approaches for Making Sense of the Data Kaleidoscope - 4Hoteliers

Bringing Intelligence to Content - MediaPost

Three Requirements for CMO Longevity- Business2Community

Marketing Operations: Pit Crew or Service Station? - 4Hoteliers

February 2014

Four Marketing Performance Management Resolutions for 2014- 4Hoteliers

Four Steps to Ensuring Your Strategy Achieves Results- Business2Community

Five Approaches for Making Sense of the Data Kaleidoscope- MarketingProfs

What Sets Best-in-Class Marketers Apart?- Business2Community

January 2014

How to Take Back the Reins- Business2Community

Translate Data into Business Value with These Four Tips- 4Hoteliers

Linking Engagement to Profitability- 4Hoteliers

Four Marketing Performance Management Resolutions for 2014- MarketingProfs

A Bigger Megaphone Doesn't Mean Better Marketing- Business2Community

2013

December 2013 

Key Steps for Creating a Performance Driven Marketing Organization- 4Hoteliers

Marketing Technology: A Key Asset for Success- Business2Community

November 2013

Using Metrics to Bridge Marketing and Finance- Business2Community

Are the Marketing Professors Playing Hooky?- HubSpot Inbound Hub

Bridging Marketing & Finance: Don't Get Lost in Translation- MarketingProfs

October 2013

From Drab to Fab: Marketing Plan Crash- MediaPost (Marketing Daily)

How to Take Back the Reins- MediaPost (Marketing Daily)

September 2013

1-800 Marketing: Transitioning from Service Provider to Value Generator- MarketingProfs

Creating a Change Agent Culture in Marketing- 4Hoteliers

August 2013

Marketing Operations: Pit Crew or Service Station?- MarketingProfs

5 Ways to Turn Big Data and Insight into Action- Online Marketing Insights

6 Best Practices for Opportunity Management- 4Hoteliers

Writing a Killer Sales Playbook- Nimble Blog

July 2013

Making Marketing Relevant to the Business (Infographic)- MarketingProfs

Bigger Megaphone Does Not Mean Better Marketing- 4Hoteliers

6 Best Practices for Opportunity Management-Global CMO

June 2013

Demystifying Marketing Metrics-Asian eMarketing

A Bigger Megaphone Doesn't Mean Better Marketing-MediaPost

Bridging Finance and Marketing Using Metrics- Asian eMarketing

Staking Your Category Claim-4Hoteliers

More Data Does Not Equal Better Insights-Marketing Profs

Does Your Marketing Dashboard Pass These Three Tests?- Asian eMarketing (MediaBuzz)

Data Chains Facilitate Marketing Performance Management-Asian eMarketing(MediaBuzz)

How to Improve Performance Measurement in Four Step- MarketingProfs

May 2013

Survey Finds Marketers are Operationally Proficient but Strategically Stalled- 4Hoteliers

Annual VisionEdge Marketing MPM Study Finds that Markters are Operationally Proficient but Strategically Stalled- PRWeb

Three Requirements for CMO Longevity- 4Hoteliers

Bridging Marketing and Finance Using Metrics- 4Hoteliers

Staking Your Category Claim- Marketing Daily(MediaPost)

Four Steps to Ensuring Your Strategy Achieves Results- MarketingProfs

April 2013

The Art of Controllership-MediaPost

Just Add Data: Some Assembly Required-4Hoteliers

Connect Customer Experience, Convenience, and Differentiation to Business Results- MarketingProfs

March 2013

Managing Marketing Content Across the Customer Lifecycle- MarketingProfs

Three Attributes to Extend Your CMO Longevity- MediaPost

February 2013

Think Like the Competition-MediaPost

The Blurring Line between Marketing Analyst and Marketing Strategist-WordPress

January 2013 

Power-Up Your Marketing to Prove Business Value - MarketingProfs

Back to Our Roots - MediaPost

2012

November 2012

A Three-Step Approach to Linking Content and Behavior: Measuring Relevancy - MarketingProfs

Improve Your Marketing Performance - MediaPost

Using Big Data to Support Managing Marketing Performance - 4Hoteliers

Using Attribution to Understand Content Impact on Customer Behavior - 4Hoteliers

October 2012

B2B Seller, Wake Up! Adopt Buyer Experience Management, or Get a Pink Slip from Customer 2.0 - Customer Think

Putting the Multi into Channel Markets - 4Hoteliers

The Six A's of Marketing Performance Management - MarketingProfs

Using Big Data to Support Managing Marketing Performance - 4Hoteliers

September 2012

Don't Play Politics with Your Planning - MediaPost

July 2012

Measuring Sponsorship Effectiveness - 4Hoteliers

How to Transform Marketing Into a Center of Excellence- MarketingProfs

Transforming Your Business with Voice-of-Customer- MediaPost

June 2012 

Linking Engagement to Profitability- 4Hoteliers

How to Improve Performance Measurement in Four Steps- Marketing Profs

Performance Management for Marketers- MediaPost

May 2012

Driving Revenue: Working the Numbers- MediaPost

Follow 3 Steps to Identify Your Campaign Goals and Measure Their Outcomes- MarketingProfs

March 2012

Two Key Building Blocks for Creating a Marketing Dashboard- MarketingProfs

Alignment: Key to Marketing Performance- MediaPost

How to Create an Actionable Marketing Dashboard (and Why You Need One)- MarketingProfs

February 2012

Five Steps for Creating a Viable Marketing Dashboard- Eloqua 

Analytics: The Essential Ace in Every Hand- MediaPost

January 2012

Three Keys to Accelerating Marketing Measurement and a Fact-Based Culture-MarketingProfs

Use Big Data to Support Performance Management-MediaPost

Marketers Must Focus On Outcome, Not Output, Metrics - Chief Marketer

2011

November 2011

Delivering On the Promise of Marketing Automation-MarketingProfs

Get Your Marketing Analytics Game On-MediaPost Publications

Marketing Performance Excellence: What Sets Best-in-Class Marketers Apart- 4Hoteliers

October 2011

A Focus on Revenue Is Not New Marketing Thinking - 4Hoteliers

The Six C's of a Customer-Centric Marketing and Sales Pipeline - MarketingProfs

From Managing Metrics To Managing Performance - 4Hoteliers

September 2011

Modeling and Optimizing Your Marketing Mix - MediaPost

Analytics and Marketing Operations: A One-Two Punch for Growth - MarketingProfs

August 2011

Planning Isn't Free:  What Marketers Can Learn from HGTV - MarketingProfs

July 2011

Improve Market Strategy By Thinking "Outside In" - 4Hoteliers

Measuring the Pay-off for Customer Loyalty - MediaPost

June 2011

Lay Of The Land: Creating Ecosystem Maps - MediaPost

Beware of Shiny Marketing Toys - MarketingProfs

Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe) - MarketingProfs

May 2011

Anybody Can Be A Marketer - 4Hoteliers

The Price of Chasing the Next Shiny Toy - MarketingProfs

Do You Have What It Takes To Earn An A? - MediaPost

April 2011

Grow the Bottom Line with Voice of the Customer Research - MarketingProfs

Anybody Can Be A Marketer - 4Hoteliers

Are The Professors Playing Hooky? - MediaPost

March 2011

Marketing Accountability- Marketing: More than Just a Pretty Face - MediaPost

How Vulnerable Are You To Customer Defection - MarketingProfs

3 Key Ways To Measure Social Marketing ROI - MediaPost

February 2011

KPIs Provide Insight to Influence Success and Strategy - MarketingProfs

From Managing Metrics to Managing Performance- MediaPost

January 2011

Five Steps to Improve Your Marketing Accountability - Customer Think

Resolve to Make Marketing Count in 2011 - MediaPost

Five Marketing Accountability Resolutions for 2011 - MarketingProfs

November 2010

Outside-In Thinking Improves Strategy - MediaPost

Six Best Practices to Improve Sales and Marketing Alignment -MarketingProfs

October 2010

Using the Customer Buying Process - MediaPost

Improve Sales and Marketing Alignment to Accelerate Revenue -CEO Refresher

Five Best Practices for Sales Enablement -NPost

September 2010

4 Steps to Improve the Value of Marketing - MediaPost

Marketing Strategy, Wherefore Art Thou? - MediaPost

Three Critical Steps for Securing Your Marketing Budget - MarketingProfs

August 2010

Marketing's Missing Link - MarketingProfs

July 2010

Three Key Investments for Improving Marketing Effectiveness and Accountability - MarketingProfs

Bridging the Gap: Astronauts,Fighter Pilots, and Air Traffic Controllers Needed - SMM

6 Ways To Engineer A Customer-Buying Pipeline - MediaPost

June 2010

When Brand Relevance is a Relevant Metric - MediaPost

Be a Better Event Organizer - MediaPost

May 2010

Establishing Key Metrics for Measuring the Value of Loyal Customers | Part 2 - Loyalty Management

The Three P's of Marketing Operations - MarketingProfs

Measuring Beyond the Lead - MediaPost

Moving to Measuring Performance - MediaPost

April 2010

The Nine Most Common Data Mining Techniques Used in Predictive Analytics - MarketingProfs

Bridging the Gap: Winning the Marketing Budget Battle - 4Hoteliers

The World of Cross - Channel Analytics - MediaPost

March 2010

Leveraging Actionable Customer Data for Revenue Growth - Everything Technology Marketing

Anatomy of a Measurable Marketing Budget: Acquisition, Retention, and Value Growth - 4Hoteliers

Comments Can Be a Key to Engagement - MediaPost

2009

December 2009

Embracing Cross-Channel Analytics to Create a Competitive Advantage - MarketingProfs

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan - CEO Refresher

November 2009

For Whom the Bell Tolls: The CMO - 4Hoteliers

Marketing: Beware of 'Outkicking The Coverage' (updated) - MarketingProfs

September 2009

Setting Performance Targets: The Ins and Outs in 10 Steps - MarketingProfs

Quality Marketing Metrics Enable Marketing's Opportunity to Impact Strategic Direction - 4Hoteliers

August 2009

Measuring the Value of Social Marketing and Media - 4Hoteliers

nPost adds VisionEdge Marketing as Regular Contributor to Entrepreneurial Blog - PRweb

Four Customer-Centricity Best Practices and Three Customer-Value Metrics For Customer-Relationship Success - MarketingProfs

July 2009

Getting the Biggest Bank for Your Social Media Buck - Chief Marketer

June 2009

VisionEdge Marketing celebrates its ten year anniversary with ten hours of free access to its searchable TIPS database - PR Web

May 2009

Win/Loss Analysis (Part 2)óA Process for Taking Revenue Up a Notch - MarketingProfs

April 2009

Bridging the Gap: Does Your Marketing Team Have the Right Stuff? - Manage Smarter

Managing Marketing Performance: The Role of Data, Analytics and Metrics - MarketingProfs

Win/Loss Analysis (Part 1): A Process for Taking Revenue Up a Notch - MarketingProfs

March 2009

Managing Touch Point Value: 10 Steps to Improve Customer Engagement - CustomerThink

February 2009

Benchmarking: A Best-Practice for Improving Marketing Performance (Part Two) - MarketingProfs

Bridging the Gap: Measuring the Value of Social Marketing and Media - 4Hoteliers

January 2009

Benchmarking: A Best-Practice for Improving Marketing Performance (Part One) - MarketingProfs

Customer-Centric Planning Cleared for Takeoff at Southwest Airlines Cargo - Customer Think

2008

December 2008

How to Use Scenarios to Create Buyer Segments - MarketingProfs

November 2008

Measuring the Value of Social Marketing and Media - MarketingProfs

October 2008

Loyalty Begins With the Right Customers: Pinpoint Your Marketing Efforts Through Smart Segmentation - CustomerThink

September 2008

Press Release: VisionEdge Marketing Releases Third Book

Tackling the "Too HardTo" Pile of Marketing Accountability - MarketingProfs

Not All Customers Are Alike: How IN Retooled Its Metrics and Doubled Its Coversion Rate - CustomerThink

August 2008

Marketing Metrics: What's the Big Deal?

Tackling the "Too Hard To" Pile of Marketing Accountability - MarketingProfs

VisionEdge Marketing releases third book - Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

CEO as Top Data Dog - CEO Refresher

Managing Marketing Performance: The Role of Data, Analytics, and Metrics - MarketingProfs

July 2008

Marketo's Interview with VEM President Laura Patterson

June 2008

Marketing's New Imperative: Engagement - EZineArticles

April 2008

Marketing's Critical Role in Pipeline Growth

February 2008

Creating a Strategy Roadmap for Marketing Operations

VisionEdge Marketing Added to Forrester Research Report

Ten Questions Every CEO Should Ask Their Marketing Leadership

January 2008

For Whom the Bell Tolls- Not Necessarily the CMO - CustomerThink VEM CEO Added to CustomerThink Advisory Panel

2007

December 2007

Marketers Must Tap Into the Year of the Customer - CustomerThink Recovering the Lost Art of Product Marketing - MarketingProfs

November 2007

Taking on the Metrics Challenge - Journal of Targeting

How Marketing can Lead the Charge for Business Innovation - marketingprofs.com

October 2007

Conquering the Marketing-Sales Divide - businessmarketinginstitute.com

Measuring Only Marketing Activities Won't Reveal the Return On Marketing Investment - customerthink.com

How Effective is Your PR? Media Impressions Can't Give You the Whole Picture - customerthink.com

September 2007

Know Your Customers' Wallet Share to Retain the Best Customers - customerthink.com

Which Metrics Measure Marketing's Impact on Business and Influence Strategic Direction - marketingprofs.com

August 2007

A Five-Step Customer Mapping Process to Improve Customer Retention - marketingprofs.com

July 2007

How to Write a Playbook that Enables Sales Effectiveness - MarketingProfs.com

Quality Marketing: Making Marketing More Strategic - Journal of Digital Asset Management

June 2007

Transforming a Use Case Into a Sales Enablement Tool - MarketingProfs.com

May 2007

Keys to Cracking the Code on Marketing and Sales Alignment - MarketingProfs.com

March 2007

The Science Side of Marketing and the Emergence of Marketing Operations - MarketingProfs.com

VisionEdge Marketing Releases Results for Marketing Performance Survey 2007

February 2007

AlterPoint and HyPerformix Select VisionEdge Marketing to Develop Strategies for Achieving Revenue Goals

January 2007

Using Personas as a Sales-Enablement Tool - MarketingProfs.com

The Power of Persona - Manage Smarter

2006

November 2006

Metrics and Buying Pipeline - The Wise Marketer

September 2006

VEM Co-founder to Present at PROMO Live

April 2006

The Role of Culture in the Marketing Accountability Journey - DM News

Flowserve Corp. and Zebra Technologies Engage VisionEdge Marketing to Expand Performance-Driven Marketing Initiatives

March 2006

Building Metrics to Prove Marketing's Value - RFL Communications

Fifth Annual Marketing Performance Management Survey Shows Increasing Dissatisfaction with Measurement Processes and Tools.

January 2006

Metrics and the Buying Pipeline - Marketing Magnified

2005

November 2005

Diverse Companies Retain VisionEdge Marketing to Improve Marketing Performance Management

September 2005

A Marketing Toolkit for Every CEO - MarketingProfs.com

August 2005

VisionEdge Marketing Helps Two Companies Compete in Rapidly Evolving Markets

If You Don't Measure It, You Can't Manage It: The Best Marketing Metrics for Managing Marketing Performance - CEO Refresher

June 2005

Dragons, Quests, and Marketing Plans -  Marketing.org (BMA)

March 2005

Businesses Still Tackling How To Measure Marketing's Performance

The Four Marketing Practices of Winners - MarketingProfs.com

February 2005

Factors That Make A Difference - The Society of Marketing Professional Services

January 2005

What the CEO Can do to Put Sales and Marketing on the Same Revenue Page - SalesVantage.com

2004

November 2004

Sterling Commerce Hires VisionEdge Marketing to Help Identify Market Opportunities for Growth

October 2004

Two Companies Hire VisionEdge Marketing for Research and Best Practices

September 2004

Three Companies Hire VisionEdge Marketing for Research, Strategy and Business

June 2004

VisionEdge Marketing Releases Second Book - Measure What Matters: Reconnecting Marketing to Business Goals

VisionEdge Marketing launches beta versions of three web-based pay-per-use tools for positioning and segmentation analysis

VisionEdge Marketing Celebrates Five-Year Anniversary With Launch of Book and Suite of Marketing Tools.

May 2004

Survey indicates companies better prepared for success now, but don't know if marketing is contributing to business goals

January 2004

Three Texas Companies Hire VisionEdge Marketing for Research, Strategy and Training

2003

November 2003

VisionEdge Marketing Guides Three New Customers to Greater Revenue Potential

August 2003

Survey Shows More Companies Finding Success, But 30-45 Percent Will Not Meet 2003 Revenue Goals

June 2003

Branding Sets Mavericks Apart From the Herd - Austin Business Journal

May 2003

Centerpulse, EPSIIA, and Expresiv select VisionEdge Marketing

February 2003

Survey Predicts 40-60 Percent Of Companies Will Miss 2003 Sales And Revenue Target

2002

December 2002

VisionEdge Marketing Announces Three New Customers; Increases Customer Base by 39% in 2002

September 2002

VisionEdge Marketing Survey Shows More Companies Focusing On Existing Customers While Fighting Longer Sales Cycles

August 2002

VisionEdge Marketing Celebrates Third Anniversary By Announcing Three New Customers

April 2002

Third Annual VisionEdge Marketing Summit Explores How Marketing Strategies Impact Valuation

Five Companies Engage Austin Marketing Company to Meet Challenges of Economic Climate

March 2002

Many Companies Unprepared to Meet Revenue Goals for First Half of 2002, So Says Report by VisionEdge Marketing

January 2002

As the Economy Shows Modest Signs of Recovery, VEM Advises a Focus on Customer Centricity in 2002

2001

May 2001

AISD AT-STAR, Infoglide, and Metrowerks Turn to VisionEdge Marketing

April 2001

Gone Fishin' Debuts at VisionEdge Marketing Customer Summit on Market to Conditions

February 2001

Partnerware and Psionic Software Enter the New Year with Strategic Insight from VisionEdge Marketing.

2000

November 2000

3M Electronic Products Division, EMC Test Systems, Netheartbeat and Vignette Join VisionEdge Marketing Customer Rosterm

October 2000

BroadCloud Communications, Cirrus Logic Crystal Audio Division, and Momenta Select VisionEdge Marketing for Strategic Marketing Services

July 2000

VisionEdge Marketing's Inaugural Year Includes Key Alliances with MagRabbit.com and Valeo Consulting Group

January 2000

VisionEdge Marketing Inc. Puts Experience to Work at BMC Software, NetSolve and QuickArrow

1999

October 1999

Companies Use VisionEdge Marketing, Inc. to Build Valuation and Market Share

 

VEM Logo

"I love your articles and advice - I feel like everything you write is thought-provoking and actionable."

-Marcie, Marketing Director, Technology industry

Take Your Marketing Excellence Skills Up to the Next Level!

Join our community to create growth strategies and employ 4 growth enablers: accountability, alignment, analytics, and operational excellence.

We only send 20-25 emails per YEAR so we promise not

to overload your inbox.