Spotlight on the VisionEdge Marketing Media Center

 

Welcome to the VisionEdge Marketing Media Center! Here you will find an up-to-date chronological list of VEM’s presence in the media. As thought leaders in the areas of Marketing Data, Analytics, Measurement, Processes, and Performance Management, VEM has the opportunity to contribute to a variety of well-known and respected Marketing publications. In some instances, we’re privileged to have our site content picked up and redistributed.

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2022

September 2022

Why Business Transformation Must Start With Process, Not TransformationB2B Marketing Zone

August 2022

How Rating Scales are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?B2B Marketing Zone

Why Your Analytics Framework is Incomplete Without Valuable Aha! InsightsB2B Marketing Zone 

The culture and leadership style combination that cultivates a best-in-class marketing organizationApplied Marketing Analytics 

July 2022

Designing Your Customer Engagement StrategyDr. Art Weinstein

To Improve Customer Experence, You Need a MapCSV2GEO

June 2022

Brand Strategy: It’s All In Your Promise – Dashboard by NIADA

5 Important Steps for Growing Your Business in the Sea of UncertaintyB2B Marketing Zone

If You Want to Emulate BIC Analytics Mastery, Where Should You Begin?B2B Marketing Zone

How to Avoid Suboptimal Decisions in Times of Economic UncertaintyB2B Marketing Zone

April 2022

 What Best-in-Class Marketers Do Differently: How to Cultivate Value Creation – Trade Press Services

March 2022

How to Join the Ranks of Best-in-Class Marketing Organizations – Heinz Marketing

February 2022

Why Marketing Needs to Own Demand Generation Right Out of the Gate – Webbiquity

Industry Professionals Share Their 2022 Resolutions – Nimble

January 2022

How Does Qualitative Research Support Captivating Story Creation?Business 2 Community

Study Reveals Two New Factors Related to Cultivating Best-in-Class Marketing OrganizationsPRWeb

How Much Time Do You Spend Thinking About The FutureBespoke Diaries 

Engati names Patterson among 200 most powerful influencers to follow in 2022

2021

December 2021

5 Experts Share Do’s and Don’ts of Being a Leader

3 Website Must-Haves to Achieve Your Business Growth Goals – WEBii

Customer-Centric Message Maps Engage More Customers4Hoteliers

November 2021

Make Sure You Have the Hard Skills for the World of AI MarketingINFOTECH Report

Customer-Centric Metrics Make Your Demand Generation Dollars Go FurtherCustomer Value in the Now Economy

Customer-Centric Message Maps Engage More CustomersBusiness 2 Community

4 Downsides of Quick and Easy Customer GrowthBusiness 2 Community

Ensure Your Innovation Hits It Out of the ParkBusiness 2 Community

October 2021

How to Make Sure Your Dashboard Passes the Test: One Good IdeaBusiness 2 Community

Market Validation: The One Step You Can’t Afford to Skip –  Business 2 Community

7 Steps to Acquire and Keep Right Fit CustomersBusiness 2 Community

September 2021

Your Competition Is Gaining Market Share. Are You?Talented Learning; PostinTrend

How to Lower Your Risk of Entering a New Market: One Good IdeaBusiness 2 Community

2 Future-Proofing Components to Protect Your GrowBusiness 2 Community

August 2021

4 Marketing KPIs That Matter – Gerri Knilans shares VEM’s approach to creating KPIs

Want Your Business to Grow? You Might Need to Break Some PatternsBusiness 2 Community

How Much Time Do You Spend Thinking About the Future?Business 2 Community

July 2021

Process is at the Heart of Operational ExcellenceBusiness 2 Community

CXBuzz interviews Laura Patterson from VisionEdge Marketing on Customer Experience

Market Segmentation: Your Smart Tool to Deliver GrowthTalentedLearning 

Patterson earns Engati’s Top 30 Marketing Influencers

VEM’s The Customer DNA Model created in partnership with the SMA Group

Process is at the Heart of Operational ExcellenceBusiness 2 Community

June 2021

Patterson featured in Trade Press Services Upstream and Downstream Marketing 

How Frameworks Help Close the Experience Gap and Sustain Business Continuity

Piktale names VisionEdge Marketing’s Patterson among Top 100 Global Influencers.   

How My Grandfather’s Fishing Wisdom Applies to Customer AcquisitionBusiness 2 Community

May 2021

Logic And Math Two Essential Skills For Accountability And How You Use ThemBusiness 2 Community

How Leaders Can Strengthen Business Performance Through Inside And Outside FocusBusiness 2 Community

To Improve Customer Experience You Need a MapBusiness 2 Community 

Bring a New Product to Market Without Reinventing the WheelBusiness 2 Community

April 2021

How Technology Places CMOs at Risk of Losing Their Strategic Role – Business 2 Community

Your Competitors are Gaining Market Share – How About You?Business 2 Community

March 2021

Why You Need to Look for the Non-obvious in Your DataBroadsuite Media Group

Make Sure CTA Measures Are on the Right Place on Your DashboardBusiness 2 Community

February 2021

Does Your Plan Enable You to Seize Growth OpportunitiesBusiness 2 Community

Why You Need to Look for the Non-obvious in Your DataV3B

A Proven Method for Operational ExcellenceBusiness 2 Community

The Impact of Peer Engagement of the Customer Buying JourneyBroadsuite Media Group

January 2021

Beware of Changing Strategy Just When Your Sails Have Caught the WindBusiness 2 Community

How to Measure Customer Value (And Why It Matters) – Talented Learning

2020

December 2020

Why You Need to Look for The Non-Obvious in Your DataBusiness 2 Community

One Good Idea Ep 1Business 2 Community 

The Value of Investing in Customer Value ManagementThe Customer

October 2020

How to Move from a LeadGen Machine to an Organic Growth MachineV3B

How Do You Measure Your WHY?Business 2 Community

September 2020

To Maximize Your Winning Strategy, Avoid PuntingBusiness 2 Community

VEM included in Steered By Strategy White Paper Developing and Implementing Outcome-Based Marketing Plans – CUNA Council

VEM included in DemandGen 2020 State of Database Quality and Accuracy Report – DemandGen Report

Fast-Track Your Business: Fundamentals of Customer-centricity, inspiration – DemandGen Report

August 2020

Are You Setting Yourself Up to Be a Commodity? What’s Your Edge?GardnerWeb

What’s the Greatest Marketing Challenge You Face?Trade Press Services

Four Pivotal Capabilities for Marketers to Support the Growth MandateApplied Marketing Analytics Volume 6 / Number 1 / Summer 2020

June 2020

Bob Thompson includes Laura Patterson in CX ROI: Making the Case to Improve the Buying Experience

How to Know When It’s Time to Make a Strategic PivotBusiness 2 Community

May 2020

The Value of Investing in Customer Value Management4Hoteliers

Unlock the Power and Value of Upstream and Downstream MarketingBusiness 2 Community

The Value of Investing in Customer Value ManagementArt Weinstein

The Value of Investing in Customer Value ManagementBusiness 2 Community

Matt Heinz Sales Pipeline Radio: Q&A With Laura PattersonCustomerThink

Ezvid names VisionEdge Marketing 1 of 5 Companies to Help Market Your Business

April 2020

Improve Your Ability to Anticipate the Pitch – What’s Your Edge?B2B Marketing Zone

How to Move From a Leadgen Machine to Organic Growth MachineBusiness 2 Community

March 2020

How Your Competitors Can Help You Improve Your MarketingBusiness 2 Community

February 2020

How Do You Know When It’s Time to Bring in a Marketing Expert?Fusion Marketing Partners

January 2020

How to Measure Customer ValueTalentedLearning 

Press Release: Fast-Track Your Business Hits The BookshelvesCisionPRWeb, MartechSeries

2019

November 2019

The Differences Between and Benefits of Scorecards and DashboardsB2Community

Why You Want to Keep Your Data Models FreshV3B

How to Use Alignment to Calibrate Your MarketingB2Community

October 2019

How to Single Out the Signal from the Noise on Your DashboardB2Community

How to Avoid Falling Prey to Shiny Marketing Objects – Podcast with Marketing Results Club

Data and Dashboards and Decisions – Oh My! – Talented Learning

Why Does Good Strategy Matter to the Bottom Line?Fusion Marketing Partners

Why You Need to Start with Why as You Develop Your Marketing PlanB2Community

September 2019

Failing at Customer-Centric Marketing: It’s All in the Journey4 Hoteliers

How Using Data and Analytics Helps Keep Customers – Marketing Results Club

If You Aspire to Excellence Focus on ProcessB2Community

VEM quoted in Forrester report Make Customer Lifetime Value Your Polaris For Long-Term Growth

August 2019

Improve Customer Experience With Scenario Analysis – MarketingLand

Patterson Interview with OWOX on the State of Marketing Analytics

How to Avoid Failing at Customer-Centric Marketing: It’s All in the JourneyBusiness 2 Community

Interview with Marketing expert, Laura Patterson, by Derek Little – Trailblazer Writing

July 2019

Customer Engagement Metrics: What Marketers Can Teach Learning ProsTalented Learning

How to Architect Your Actionable Marketing Dashboard4Hoteliers

June 2019

Press Release: VisionEdge Marketing Celebrates 20th YearCision PRweb, Community Impact

May 2019

Are There Magic Marketing Metrics in the The Engagement EconomyV3B

Is a Land Grab the Right Growth Strategy for You?Business 2 Community

How to Report on the Value Marketing Generates V3B

How to Make What You’re Counting in Marketing CountBusiness 2 Community

VisionEdge Marketing president shares expertise on The Top 4 Market Research Challenges with  Trade Press Services

April 2019

Installed Technology but Haven’t Seen Improved Lead Management? Here’s What to Do! – Sales Lead Management 

Why Marketing Should Always Be Spelled with a Capital ‘M’4Hoteliers

March 2019

Make Your Marketing & Sales Playbook a Powerful Alignment Tool – The Marketing Scope

Why a Data-Driven Marketing Culture Needs To Be at the Top of Your List – The Marketing Scope 

When You Need Research to Be in the Know and How To Do ItFusion Marketing Partners

Make Your Marketing & Sales Playbook a Powerful Alignment ToolV3B Marketing

Is This Purchase In Your Future? – DMNews

February 2019

Why a Data Driven Marketing Culture Needs to be at the Top of Your List4Hoteliers

How to Ensure Analytics and Martech are Relevant to the BusinessHenry Stewart Publications

How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term4Hoteliers

Why a Data-Driven Culture for Marketing Needs To Be At The Top of Your ListV3B Marketing 

January 2019

Score Big with a Marketing Measurement Playbook  – If You Market They Will Come

Make Your Marketing Indispensable4Hoteliers 

Engage More Customers with the Best Parts of ABM and Customer Journey MappingIf You Market They Will Come 

2018

December 2018

Why Your Marketing & Sales Playbook is a Powerful Alignment ToolIf You Market They Will Come

Make Your Marketing and Sales Playbook a Powerful Alignment ToolB2C Community

How to Make Marketing IndispensableIf You Market They Will Come

November 2018

How to Use Attribution Models to Decipher the Right MixB2Community

Ensuring the Successful Integration of Technology and MarketingIf You Market They Will Come

The Evolving Role of Marketing OpsFusion Marketing Partners

How to Use Your Marketing Analytics SmartlyMarketingProfs

How to Use Intelligence to Outsmart Your CompetitorsIf You Market They Will Come 

How to Eliminate the Breakpoints Improve Customer ExperienceB2C Community

How to Navigate the Winding Road of Accountability4Hoteliers

October 2018

The Evolving Role of Marketing OperationsFusion Marketing Partners

How to Organize a Stand-Out Planning Session  – If You Market They Will Come

How to Organize a Stand-Out Planning SessionBusiness2Community

Ensuring the Successful Integration of Technology and MarketingBusiness2Community

Make and Build a Business That Solves a ProblemBusiness2Community

September 2018

How to Use Product-Market Fit to Drive Business GrowthMarketingProfs

Quality of Service Starts Before Day One – CEO Refresher

VEM included in Forrester’s Master the Mechanics of Analytics

August 2018

Press Release: Patent Issued for VEM’s Accelance® Methodology

Why Even a Little Data Matters (And What to do About It) – GardnerWeb

Marketing Operations: 3 Must-Have Best Practices For the Rising Stars of Marketing – MarTech Advisor

Why You Need to Stop Trying to Align Marketing and Sales – SLMA

What Does Marketing Do in a Goldilocks Economy?IndustryWeek

How Scenarios Will Improve Your Customer Experience – CEO Refresher

July 2018

Three Proven Practices to Overcome MarTech FailureHospitalityNet

Today’s Metrics Fail to Connect Marketing to GrowthFusionMarketing

June 2018

When The Customer is The Focus, Sales and Marketing Fall into Line – SLMA

Three Pivotal Steps to Follow When Developing a Marketing CampaignNimble

How to Measure Your Risk of Customer Defection –  CEO Refresher

3 Metrics to Help You Thrive in The Age of The CustomerCustomerThink

May 2018

How Marketers Must Adapt to the New Era of Customer Engagement, and Measure SuccessCustomerThink

Why and How Marketing Should Lead the Innovation Process – CEO Refresher

Marketing Optimization Modeling 101Nimble 

What it Means to Be Effective at Marketing – Integrated Marketing Association

The Winning Combination for Sales and Marketing AlignmentHargreaves Sales Alignment Mini-Webinar Series 

Is Your Marketing Up to the Task of the Primary Directive of Growth?Fusion Marketing 

Making the Most Out of Your Investments in Marketing TechnologyBusiness2Community

How to Measure Touchpoint Effectiveness: Six Steps to Better Customer ExperiencesMarketingProfs

Getting to the Root Cause of a Poor Customer Experience – IndustryWeek

How to Use Customer Insights to Spur GrowthHospitalityNet, YourThailand.net

Laura Patterson Joins SLMA Radio as a HosteTradeWire

 

April 2018

 

Be Fanatical About Service Quality (And Why It Matters)V3B

What Happens When You Shift Your Focus From Financial to Performance Management? – CEO Refresher

Laura Patterson selected as one of the 20 Women to Watch in BusinessSales Lead Management Association

How to Save a Year of Research for Your Account-Based Marketing – YourThailand.Net

Never Again Get Blindsided by a Comparison to Your CompetitorsEntrepreneur

Need More Organic Growth? Focus on Upstream MarketingNimble 

 

March 2018

 

How to Successfully Bring New Products to MarketIndustryWeek

What is the Expected ROI for Your Marketing Plan? And How to Do ItHospitalityNet

Why Customer Needs to Be at the Start of the CMO Job Description – CEO Refresher

Achieve Marketing Excellence through BenchmarkingAdmap

Which Metrics are Best For Your Marketing Organization?Nimble

How to Use Data to Reveal Your Brightest Star CustomersMarketingProfs

Want More Customers? Get Quality Referrals from Existing CustomersEntrepreneur

Laura Patterson Quoted in: Benchmarking can boost results – WARC

 

February 2018

 

Laura Patterson Quoted in: The Clear and Complete Guide to ABM Analytics – Engagio

Centers of Excellence: A Fad…or a Path to the Future? – Nimble

No Doubt You’re Busy, But Are You Productive? – CEO Refresher

How to Best Select Segments to Support Organic Growth – Sales Lead Management Association

Revenue Tip: You Can Get Big Insights from Little Data – Rooted in Revenue

ABM Analytics Expert Q&A with Laura Patterson, President at VisionEdge Marketing – Engagio, Business 2 Community

VEM’s Patterson Selected as one of The Top Marketing Operations Leaders You Should Know – Engagio

 

January 2018

 

Should You Use A.I. in Your Marketing? (Part One)HotelTechReport

Laura Patterson Quoted in: New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018 – Demand Gen Report

How to Make Good Business DecisionsNimble

There’s More than Cash on the Line with New Marketing Technology – CEO Refresher

The 5 Things Best in Class Marketers Do Better Than Their Peers – B2B Growth Show, Blog

How to Save a Year of Research for Your Account-Based Marketing4Hoteliers

 

2017

 

December 2017

 

Why Does Good Strategy Matter to the Bottom Line?HospitalityNet, Business 2 Community

 

November 2017

 

Are You Ready to Make the Shift to A.I.? (Part Two)HospitalityNet, YourThailand

Organic Growth: Why is Matters and How to Fuel Its Segmentation – CEO Refresher

Want Higher Growth? Revisit Your Marketing Structure First – Integrated Marketing Association

How to Better Utilize Data and AnalyticsHospitalityNet, 4Hoteliers

How to Choose the Best Marketing ChannelNimble

When Is It Time To Embark On Repositioning?HospitalityNet

Marketing performance management: How best-in-class marketing organisations prove marketing’s valueApplied Marketing Analytics, Volume 3

A Blueprint for Your Business | A Podcast That Builds – Dodge Data and Analytics

 

October 2017

 

No Growth Strategy Without Culture: Achieving Growth Through Operational ExcellenceBTOES

Don’t Fall Victim to the Tempting Allure of Shiny “Toys”Nimble

Elephant Test Podcast: Laura Patterson, Marketing Performance Management- Elephant Test sponsored by Mountain Top Data

Laura Patterson Quoted in: How Marketing Ops Can Deliver Value to the C-Suite – MarTech Today

Why Revenue-Oriented Processes Matter (And How to Get Started) – CEO Refresher

How to Develop a Strategic Outcome-Based Marketing Plan – Integrated Marketing Association

Four Essential Success Factors for Transforming Marketing Into a Center of ExcellenceMarketing Profs, Marketing Buzzer

How to Prospect for Gold in the Wild West of Customer Data – CDP Institute

Should You Use A.I. in Your Marketing? (Part One)HospitalityNet, 4Hoteliers

Are You Ready to Make the Shift to A.I.? (Part Two)4Hoteliers

How to Choose the Best Marketing Channel – Nimble

 

September 2017

 

Why Marketing Needs to be in the Room and at the Table – CEO Refresher

Be Fanatical About Service Quality (and Why It Matters)HospitalityNet

How Valuable is Creating Customer Value?Nimble

How to Improve Your Research ROI: Six Best-PracticesMarketingProfs

Five Critical Steps To Ensuring Finance’s Support Of Your BudgetHospitalityNet

Marketing Technology Can’t Fix a Flawed ProcessMarTech Today

How to Ensure Marketing is on the Priority List Instead of the Watch List – The Marketing Scope

The Marketing Ops Audit: Why it Matters and How to Do It WellBusiness 2 Community , Fusion Marketing Partners, HospitalityNet

Laura Patterson, MPM Authority and VisionEdge Marketing’s President Quoted in Forbes “If Analytics Improve ROI, Why Don’t Marketers Make the Commitment?

Laura Patterson Q&A with Allocadia- Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer

 

August 2017

 

Are You Rich in Activity Metrics but Poor in Improving Value? – Integrated Marketing Association

The Bottom Line: Action is at the Heart of Marketing’s Productivity – Business 2 Community, Fusion Marketing Partners

How to Go Integrated in a Specialty Marketing WorldNimble

Is Your Marketing Dashboard Out to Get You?HSyndicate, Hospitality.Net, PineappleSearch, Synergy Capital, Business 2 Community

How to Avoid the Trap of Fake Marketing ROI – Integrated Marketing Association

How To Tell If Your Marketing Is Optimized For PerformanceHospitality.Net

How to Ensure Marketing is on the Priority List Instead of the Watch List– Integrated Marketing Association

How to Fulfill Marketing’s Fundamental Mission of Value Creation – The Marketing Scope

 

July 2017

 

How to Gain Insights Designed to Accelerate Growth – Fusion Marketing Partners 

Action is at the Heart of Marketing’s Productivity – Hospitality.Net

How to Harmonize the Voices of the CMO and CFO – The CEO Refresher

 

June 2017

 

There Can Be No Growth Strategy Without a Culture for Growth – The CEO Refresher

How to Fulfill Marketing’s Fundamental Mission of Value CreationHSyndicate

2017 Marketing Performance Benchmarks and Trends [Infographic] MarketingProfs

Coverage: Pressure Builds on Marketers to Measure Performance and Impact – MarketingCharts

How to Soar Higher With Marketing Ops – Brand Quarterly

Coverage: Cracking the Code on Marketing Performance Management – B2B Marketing Directions

How to Cook Up Your Best Marketing PerformanceV3B

 

May 2017

 

Coverage: Why Marketing Leaders Must Connect the Dots – Customer Think
Are You Rich in Activity Metrics but Poor in Prove Value
Business2Community

How to Employee a Marketing Caddie to Crush the CompetitionNimble 

Coverage: 7 experts give their Advice on Strategic Marketing Planning – Allocadia 

Press Release: 16th Annual MPM Benchmark Study Released Findings Reveal Recipe Used by Best-in-Class Organizations.

Press Release: 16th Annual MPM Benchmark Study Released Findings Reveal Recipe Used by Best-in-Class Organizations – PR Web

Are You Rich in Activity Metrics but Poor in Proving Value?  – 4Hoteliers

Who Cares About Marketing ROI?4Hoteliers

Centers of Excellence: How to Drive Your Marketing Performance Past the Norm – Business2Community

Is Your Brand Momentum Big Enough to Spur Growth? – V3m Broadsuite

The Top Metrics Categories Every Marketing Leader Can ExploitV3M Broadsuite 

In Marketing, Like Golf, You Need to Use Each Club for its Purpose – The CEO Refresher 

How you Network Your Way to Marketing Expertise – Nimble

Why Invest in a Coach for Your Marketing – 4Hoteliers

 

April 2017

 

How You Can Conquer Better Performance with Marketing Ops – Integrated Marketing Association 

Who Cares About ROI What You Really Want To Know Is How Effective You Are – Hysndicate

Is Your Brand Momentum Big Enough to Spur Growth? – Integrated Marketing Association

The Top Metrics Categories Every Marketing Leader Can Exploit – Integrated Marketing Association 

How to Learn From a Marketing Campaign That Strikes OutNimble

 

March 2017

 

Why Invest in a Coach for Your Marketing – CEORefresher

How To Soar Higher With Marketing Ops – BrandQuarterly 

How Marketers can Demonstrate Value to the C-Suite – CMO Council, PeerSphere 

How the Right Marketing Planning Process Saves you Time and Improves ResultsGardner Media

How to Grasp the Elusive Marketing and Sales Alignment – Fusion Marketing Partners

Increase the Value of Marketing by Comparing it to its PeersHsyndicate

How to Employ the Practice of Benchmarking for Best Practices – Nimble

Five Ways to Compete Against Low Cost Competitors – 4Hoteliers

Marketing Activity Metrics Means Little: Here’s How to Really Prove Marketing’s ValueMarketing Profs

 

February 2017

 

Focus on Revenue is Not New Marketing Thinking – 4Hoteliers 

Create a Marketing Center of Excellence to Increase the Bottom Line – Business2Community 

Is it Time to Re-design your Marketing Dashboard? – CEO Refresher 

Make the Magic of Your Martech More than an IllusionNimble

Focus on Revenue is Not New Marketing ThinkingHospitalityNet

 

January 2017

 

The 10 Most Fascinating People in B-to-B Marketing From 2016

3 Elements Of Successful Change ManagementHsyndicate 

Five Ways to Compete Against Low-Price CompetitorsMarketingProfs

How to Make Sure your Strategy Takes Hold – CEO Refresher 

Unlock the Power of a Marketing Dashboard4Hoteliers 

How to Use Analysis to Craft Your Marketing StrategyNimble

Best the Competition with a Compelling Value PropositionBusiness2Community

Five Proven Practices For Customer Experience MappingHospitalityNet

Easy Ways to Start with the Right Marketing Metrics – Business2Community

What Type Of Customer Experience Do You Deliver? – HospitalityNet

 

2016

 

December 2016

 

Assess & Measure Competitiveness to Stay StrongHospitalityNet

How to Use Scenarios to Achieve Marketing AgilityMarketingProfs

 

November 2016

 

Best The Competition With A Compelling Value Proposition – HospitalityNet, 4Hoteliers

Brand Quarterly’s 50 over 50 once again include’s VEM’s Patterson – Brand Quarterly

Going Agile: Improve Your Marketing Performance and Productivity – Nimble

 

October 2016

 

Change is Hard, So How do You Make it Easier? – CEO Refresher

How to Operationalize Your Customer Journey MapMarketingProfs

From Being in Love with Your Data to a Lasting RelationshipNimble

Customer Journey Mapping: The Road to RelationshipsInspired Momentum, Direct+, Engage, Creativ3

Transform Marketing From Enabler To Value Creator In 10 Steps – Brand Quaterly

 

September 2016

 

Marketing Proficiency: A Golf MetaphorMarketingProfs

Your Marketing Forecast: Now, New, and Next – Nimble

4 Proven Processes for Measuring Tradeshow ROI – BoardRoom Events Blog

How to Organize Your Teams and KPIs to Achieve Growth Targets – CEO Refresher

 

August 2016

 

Marketing Can Be More Than A Cost CenterResearch Brief

Marketing Needs You, The CEO, To Be Their Champion – CEO Refresher

Data and Analytics: Three Key Steps to Successful Business DecisionsMarketingProfs

Interview with Laura Patterson, Co-Founder and President of VisionEdge MarketingBusiness 2 Community

Winning on the Customer-Centricity StageNimble

 

July 2016

 

eMetrics Summit Interview Series: Laura Patterson at VisionEdge MarketingeMetrics Blog

Driving Marketing Excellence | Virtual Roundtable – BoardRoom Events

Want More of the Resources? Improve Marketing Accountability – Fusion Marketing Partners

What It Takes To Get Ahead In Your Marketing Career – Target Marketing

 

June 2016

 

Management Performance Management Leadership: Interview with Laura PattersonBlack Ink ROI

2016 MPM Study InfographicMarketingProfs

Reverse Your Value Chain To Be More Customer-Centric – CEO Refresher

Why You Need to Know What You Need to KnowNimble

 

May 2016

 

Secure Your CEO as a Marketing ChampionMarketingProfs

Thought Leadership Conversation – Digital Analytics Association

Change and Marketing are at the Heart of Entrepreneurship – Influencer Radio

Why Bother With Marketing Excellence When You have Good Enough? – CEO Refresher

Competing Interests: Customers vs. Wall StreetAMA

 

April 2016

 

Best in Class Marketing: How to become a Business Value Creator – B2B News Network

Want to Do the Right Things Right? Marketing Ops Can Help You – Nimble

So, What Can a Good Marketing  Dashboard Do for You? – Response Capture

Don’t Fall in the Trap; Count Customers, Not Revenue 4Hoteliers

Has the ground shifted under top performing marketers’ feet?PRWeb

S.W.E.A.T. to Gain Greater Results from Your Marketing – CEO Refresher

How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics – MarketingProfs

Your Marketing Plan Is Dead. Here’s How to Revive It – Nimble

 

March 2016

 

Marketing Analytics: The Gateway to Revenue Growth – CEO Refresher

Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of Excellence – MarketingProfs

Why and How to get an “A” in Business Acumen – Nimble

 

February 2016

 

Enable Your CMOs to Get Their Game On – CEO Refresher

How Marketers Can Earn Better Grades From The C-Suite – Chiefmartec

Fortify Your Marketing Center of Excellence with Process and Technology – Nimble

 

January 2016

 

Go DIY or Call in an Expert: How to Choose –  MarketingProfs

Short Changing Marketing Short Circuits Your Success – CEO Refresher

How to Construct Meaningful Customer Journey Maps – Nimble

 

2015

 

Women in Tech EntrepreneurshipSteve Guengerich

 

December 2015

 

How Best-in-Class Marketers Serve As Value GeneratorsJournal of Creating Value

 

November 2015

 

How to Convince Your CEO that Skimping on Marketing Talent is NO BargainMarketingProfs

Make Your Marketing and Company Faster, Stronger and More Agile – CEO Refresher

VEM’s Patterson among Brand Quarterly’s 50 Marketing Leaders Over 50 – Brand Quarterly

Service Provider or Value Creator: Escape the Classic Marketing Catch 22Nimble

 

October 2015

 

Connect Your Content to the Customer Journey – FWD:B2B

How to Apply the ‘Golden Circle’ to Your Marketing and Performance Measurement – MarketingProfs

VisionEdge Marketing and Hive9 Partner on Improving the Impact of B2B Marketing

Improve Marketing Performance: How to Choose the Metrics That Matter – The CEO Refresher

The Win/Loss Analysis: It’s How You Play the Game Nimble 

 

September 2015

 

 

Fix the Brittle Customer Relationships Affecting Your Bottom LineMarketingProfs

How to Avoid Outkicking Your Coverage and Score Big with Your Marketing InitiativeNimble

Marketing Effectiveness and Accountability: It Can’t Happen Without You – The CEO Refresher

 

August 2015

 

How Marketing Works: Why It Should be a Center of Excellence – PeerSphere/Marketing Magnified

Building a Marketing Technology Ecosystem that Creates ValueMarketingProfs

Leverage Three KPI Categories from the World of Sports to Improve Marketing Performance – The Wise Marketer

Five Fundamental Steps Every CEO Can Employ to Optimize Marketing’s Value – The CEO Refresher

The Interplay Between Buyer Journey Mapping and Account-Based MarketingNimble

 

July 2015

 

Modify Your Language to Gain Credibility, Influence, and Relevance With the C-SuiteMarketingProfs

How to Use Data to Create Engaging and Appealing Narratives7WData

Seven Steps Marketers Can Take to Foster a Data-Driven CultureNimble

Five Steps to Making Your Marketing Dashboard Actionable – The CEO Refresher

Six Questions to Improve the Timing of Your Content – Online Super Ninja

Achieve Credibility and Influence With Marketing Performance Measurement – Brand Quarterly

The Secret Sauce for Crafting Your Marketing KPI’sJAMSO Value Smarter

Five Ways to Connect Loyalty to Business Results – The Wise Marketer

 

June 2015

 

How to Harness the Value of Strategic Speed with Alignment and AnalyticsMarketingProfs

Data-On-Boarding: Incorporating Offline Data in the Online World to Provide a Holistic View of Your Customer4Hoteliers

How to Create Personas that Solve Strategic Business Problems4Hoteliers

Improving Customer Loyalty with Relationship Marketing – The Wise Marketer

The Chicken and the Egg: Put Accountability Before Automation – CEO Refresher

Measuring the Value of Market and Customer IntelligenceNimble

 

May 2015

 

Customer Experience: What we Can Learn From Going to CampNimble

What “A” Marketers Do Well: How to Measure Customer Vulnerability4Hoteliers

Customer Engagement and Loyalty: Two Leading Indicators for Brand Equity4Hoteliers

Diving Into Change: Take Your Influence and Credibility to the High BoardMarketingProfs

Press Release: Are Marketers Measuring Their Business Value? – eMetrics

Three KPI Categories Your Marketing Organization Should Adopt – The CEO Refresher

The Strong Keep Getting Stronger4Hoteliers

 

April 2015

 

Infographic: Marketers: Here’s How to Answer the “What Have You Done for Me Lately?” Question – MarketingProfs

Press Release: Best-In-Class Marketers Widen the Performance Gap – PRWeb

Press Release: Best-In-Class Marketers Widen the Performance Gap – PRLog

Press Release: Best-In-Class Marketers Widen the Performance Gap  

Analytics and Metrics: Related but Not the SameMarketingProfs

Five Important Stops Along the Road from Metrics to AccountabilityNimble

How Best-In-Class Marketers Use Alignment and Accountability for Value CreationApplied Marketing Analytics Journal

Using Segmentation to Fuel Organic GrowthNimble

Why You Need a Customer Engagement Metric – The CEO Refresher

 

March 2015

 

Press Release: BrightTALK Announces the Digital Marketing Analytics Summit – BrightTalk

Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 3: Match and Mix Content, Channel and Lifecycle)CMO Essentials

Why Your Marketing Organization Should Include a Marketing Ops Function – CEO Refresher

Are You too Busy Chopping Wood to Sharpen Your Ax?MarketingProfs

Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 2: Map the Customer Buying Journey)CMO Essentials

What’s In a Name? Why the CMO Should Lobby for the CVO TitleNimble

Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 1: Define the Buying Journey) –  CEO Essentials

 

February 2015

 

Three Steps to Take the Mystery Out of Measuring Marketing – CEO Refresher

Five Key Metrics You Need to Create a Customer-Centric CompanyMarketingProfs

Marketers: Gain Greater Credibility With The CFOBrand Quarterly

7 Ways to Make Marketing More Valuable: Why “Valued” is NOT Enough  – Nimble

 

January 2015

 

The Balancing Act: Short-Term Objectives and Long Term Performance4Hoteliers

Four Factors to Consider When Creating a Market Research Function4Hoteliers

The Core Components for Effective Storytelling and Relationship MarketingNimble

How to Achieve “No Excuses Marketing” in 20154Hoteliers

 

2014

 

December 2014

 

How to Achieve “No Excuses Marketing” in 2015Nimble

Using Value and Fit for Customer Segmentation4Hoteliers

 

November 2014

 

Best-in-Class Marketers Serve As Value Creators – PeerSphere CMO Council

Why Your Data Scientists Need to Be Storytellers, and How to Get Them There MarketingProfs

How to Achieve the Right Blend of Art and Science for Marketing – CMO Essentials

Save Your Marketing Budget from the Chopping BlockNimble

 

October 2014

 

Marketing Accountability Before Automation: A Horse and Cart Metaphor – MarketingProfs

4 Habits That Make Marketers Stand Out – SpotOnVision

Four Best Practices for Improving Customer Experience – Nimble

New Technologies Enable Next Generation Dashboards – 4Hoteliers

 

September 2014

 

Why You Can’t Buy Marketing Leadership on Craigslist – Nimble

Amplifying Your Marketing Doesn’t Mean Customers Hear YouNimble

Marketing Dashboards – In-Depth Guide – BlackInk

 

August 2014

 

Marketing Ops Is Now a Must-Have: The Six A’s of Marketing Performance Management – MarketingProfs

Technology Roadmap: Facilitate Success with Marketing Technology – Peer Sphere

 

July 2014

 

What You Should Measure in Your Marketing and WhyMarketingProfs

One Touch, Two Touch, First Touch, Last Touch: The Attribution and Impact of Content on Customer BehaviorNimble Blog

Synching Content with the Customer Buying ProcessNimble Blog

How to Create Powerful Personas with Corporate-Wide ImpactNimble Blog

Execs to Marketers: Show Me the Metrics – eMarketer

 

June 2014

 

Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing- PRWeb

Only 1 in 4 Marketers Can Prove Their Impact on Business- MarketingCharts

Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing

What Separates ‘A’ Marketers from the Rest of the Pack? [Infographic]MarketingProfs

Infographic: The Link Between Marketing Performance Management & Value Creation

 

May 2014

 

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PRLog

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PR.com

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- Customer Think

Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to the Business

Improve Success By Adopting These Three KPI CategoriesMarketingProfs

Measuring the Payoff for Customer Loyalty- Business2Community

When to Seek a Marketing SpecialistNimble Blog 

 

April 2014

 

5 Approaches for Making Sense of the Data Kaleidoscope- OMI Blog 

How Can You Improve Your Marketing Performance?– Forward Metrics

Three Elements of Successful Change ManagementMarketingProfs

Alignment: A Vital Step in Improving Marketing Performance– Explore B2B

How Do You Stack Up Against the Best-in-Class?Business2Community

 

March 2014

 

VEM’s Patterson selected among Top 20 Women in Sales Lead Management

Six C’s of a Customer-Centric Marketing & Sales Pipeline- Business2Community

How to Get to the Heart of Customer ExperienceMarketingProfs

Five Approaches for Making Sense of the Data Kaleidoscope – 4Hoteliers

Bringing Intelligence to ContentMediaPost

Three Requirements for CMO Longevity- Business2Community

Marketing Operations: Pit Crew or Service Station? – 4Hoteliers

 

February 2014

 

Four Marketing Performance Management Resolutions for 2014- 4Hoteliers

Four Steps to Ensuring Your Strategy Achieves Results- Business2Community

Five Approaches for Making Sense of the Data Kaleidoscope- MarketingProfs

What Sets Best-in-Class Marketers Apart?- Business2Community

 

January 2014

 

How to Take Back the Reins- Business2Community

Translate Data into Business Value with These Four Tips- 4Hoteliers

Linking Engagement to Profitability- 4Hoteliers

Four Marketing Performance Management Resolutions for 2014- MarketingProfs

A Bigger Megaphone Doesn’t Mean Better Marketing- Business2Community

 

2013

 

December 2013 

 

Key Steps for Creating a Performance Driven Marketing Organization- 4Hoteliers

Marketing Technology: A Key Asset for Success- Business2Community

 

November 2013

 

Using Metrics to Bridge Marketing and Finance- Business2Community

Are the Marketing Professors Playing Hooky?- HubSpot Inbound Hub

Bridging Marketing & Finance: Don’t Get Lost in Translation- MarketingProfs

 

October 2013

 

From Drab to Fab: Marketing Plan Crash- MediaPost (Marketing Daily)

How to Take Back the Reins- MediaPost (Marketing Daily)

 

September 2013

 

1-800 Marketing: Transitioning from Service Provider to Value Generator- MarketingProfs

Creating a Change Agent Culture in Marketing- 4Hoteliers

 

August 2013

 

Marketing Operations: Pit Crew or Service Station?- MarketingProfs

5 Ways to Turn Big Data and Insight into Action- Online Marketing Insights

6 Best Practices for Opportunity Management- 4Hoteliers

Writing a Killer Sales Playbook- Nimble Blog

 

July 2013

 

Making Marketing Relevant to the Business (Infographic)- MarketingProfs

Bigger Megaphone Does Not Mean Better Marketing- 4Hoteliers

6 Best Practices for Opportunity Management-Global CMO

 

June 2013

 

Demystifying Marketing Metrics-Asian eMarketing

A Bigger Megaphone Doesn’t Mean Better Marketing-MediaPost

Bridging Finance and Marketing Using Metrics- Asian eMarketing

Staking Your Category Claim-4Hoteliers

More Data Does Not Equal Better Insights-Marketing Profs

Does Your Marketing Dashboard Pass These Three Tests?- Asian eMarketing (MediaBuzz)

Data Chains Facilitate Marketing Performance Management-Asian eMarketing(MediaBuzz)

How to Improve Performance Measurement in Four Step- MarketingProfs

 

May 2013

 

Survey Finds Marketers are Operationally Proficient but Strategically Stalled– 4Hoteliers

Annual VisionEdge Marketing MPM Study Finds that Markters are Operationally Proficient but Strategically Stalled- PRWeb

Three Requirements for CMO Longevity- 4Hoteliers

Bridging Marketing and Finance Using Metrics- 4Hoteliers

Staking Your Category Claim- Marketing Daily(MediaPost)

Four Steps to Ensuring Your Strategy Achieves ResultsMarketingProfs

 

April 2013

 

The Art of Controllership-MediaPost

Just Add Data: Some Assembly Required-4Hoteliers

Connect Customer Experience, Convenience, and Differentiation to Business Results- MarketingProfs

 

March 2013

 

Managing Marketing Content Across the Customer Lifecycle- MarketingProfs

Three Attributes to Extend Your CMO Longevity- MediaPost

 

February 2013

 

Think Like the Competition-MediaPost

The Blurring Line between Marketing Analyst and Marketing Strategist-WordPress

 

January 2013 

 

Power-Up Your Marketing to Prove Business Value – MarketingProfs

Back to Our Roots – MediaPost

 

2012

 

 

 

November 2012

 

A Three-Step Approach to Linking Content and Behavior: Measuring RelevancyMarketingProfs

Improve Your Marketing Performance – MediaPost

Using Big Data to Support Managing Marketing Performance – 4Hoteliers

Using Attribution to Understand Content Impact on Customer Behavior – 4Hoteliers

 

October 2012

 

B2B Seller, Wake Up! Adopt Buyer Experience Management, or Get a Pink Slip from Customer 2.0 – Customer Think

Putting the Multi into Channel Markets – 4Hoteliers

The Six A’s of Marketing Performance Management – MarketingProfs

Using Big Data to Support Managing Marketing Performance – 4Hoteliers

 

September 2012

 

Don’t Play Politics with Your Planning – MediaPost

 

 

September 2009

 

Setting Performance Targets: The Ins and Outs in 10 Steps – MarketingProfs

Quality Marketing Metrics Enable Marketing’s Opportunity to Impact Strategic Direction – 4Hoteliers

 

August 2009

 

Measuring the Value of Social Marketing and Media – 4Hoteliers

nPost adds VisionEdge Marketing as Regular Contributor to Entrepreneurial Blog – PRweb

Four Customer-Centricity Best Practices and Three Customer-Value Metrics For Customer-Relationship Success – MarketingProfs

 

July 2009

 

Getting the Biggest Bank for Your Social Media Buck – Chief Marketer

June 2009

 

VisionEdge Marketing celebrates its ten year anniversary with ten hours of free access to its searchable TIPS database – PR Web

May 2009

Win/Loss Analysis (Part 2)óA Process for Taking Revenue Up a NotchMarketingProfs

 

April 2009

 

Bridging the Gap: Does Your Marketing Team Have the Right Stuff? – Manage Smarter

Managing Marketing Performance: The Role of Data, Analytics and MetricsMarketingProfs

Win/Loss Analysis (Part 1): A Process for Taking Revenue Up a Notch – MarketingProfs

 

March 2009

 

Managing Touch Point Value: 10 Steps to Improve Customer Engagement – CustomerThink

 

February 2009

 

Benchmarking: A Best-Practice for Improving Marketing Performance (Part Two) – MarketingProfs

Bridging the Gap: Measuring the Value of Social Marketing and Media – 4Hoteliers

January 2009

 

Benchmarking: A Best-Practice for Improving Marketing Performance (Part One) – MarketingProfs

Customer-Centric Planning Cleared for Takeoff at Southwest Airlines Cargo – Customer Think

 

2008

 

December 2008

 

How to Use Scenarios to Create Buyer SegmentsMarketingProfs

 

November 2008

 

Measuring the Value of Social Marketing and Media – MarketingProfs

 

 

October 2008

 

Loyalty Begins With the Right Customers: Pinpoint Your Marketing Efforts Through Smart Segmentation – CustomerThink

 

September 2008

 

Press Release: VisionEdge Marketing Releases Third Book

Tackling the “Too HardTo” Pile of Marketing AccountabilityMarketingProfs

Not All Customers Are Alike: How IN Retooled Its Metrics and Doubled Its Coversion Rate – CustomerThink

 

August 2008

 

Marketing Metrics: What’s the Big Deal?

Tackling the “Too Hard To” Pile of Marketing AccountabilityMarketingProfs

VisionEdge Marketing releases third book – Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

CEO as Top Data Dog – CEO Refresher

Managing Marketing Performance: The Role of Data, Analytics, and Metrics – MarketingProfs

 

July 2008

 

Marketo’s Interview with VEM President Laura Patterson

June 2008

Marketing’s New Imperative: Engagement – EZineArticles

 

April 2008

 

Marketing’s Critical Role in Pipeline Growth

 

 

 

February 2008

 

Creating a Strategy Roadmap for Marketing Operations

VisionEdge Marketing Added to Forrester Research Report

Ten Questions Every CEO Should Ask Their Marketing Leadership

 

January 2008

 

For Whom the Bell Tolls- Not Necessarily the CMO – CustomerThink VEM CEO Added to CustomerThink Advisory Panel

 

2007

 

December 2007

 

Marketers Must Tap Into the Year of the CustomerCustomerThink Recovering the Lost Art of Product Marketing – MarketingProfs

 

November 2007

 

Taking on the Metrics Challenge – Journal of Targeting

How Marketing can Lead the Charge for Business Innovationmarketingprofs.com

 

October 2007

 

Conquering the Marketing-Sales Dividebusinessmarketinginstitute.com

Measuring Only Marketing Activities Won’t Reveal the Return On Marketing Investmentcustomerthink.com

How Effective is Your PR? Media Impressions Can’t Give You the Whole Picturecustomerthink.com

September 2007

 

Know Your Customers’ Wallet Share to Retain the Best Customerscustomerthink.com

Which Metrics Measure Marketing’s Impact on Business and Influence Strategic Direction – marketingprofs.com

 

August 2007

 

A Five-Step Customer Mapping Process to Improve Customer Retention – marketingprofs.com

 

July 2007

 

How to Write a Playbook that Enables Sales EffectivenessMarketingProfs.com

Quality Marketing: Making Marketing More Strategic – Journal of Digital Asset Management

 

June 2007

 

Transforming a Use Case Into a Sales Enablement Tool – MarketingProfs.com

 

May 2007

 

Keys to Cracking the Code on Marketing and Sales AlignmentMarketingProfs.com

 

 

 

March 2007

 

The Science Side of Marketing and the Emergence of Marketing Operations – MarketingProfs.com

VisionEdge Marketing Releases Results for Marketing Performance Survey 2007

 

February 2007

 

AlterPoint and HyPerformix Select VisionEdge Marketing to Develop Strategies for Achieving Revenue Goals

January 2007

 

Using Personas as a Sales-Enablement Tool – MarketingProfs.com

The Power of Persona – Manage Smarter

 

2006

 

 

November 2006

 

Metrics and Buying Pipeline – The Wise Marketer

 

September 2006

 

VEM Co-founder to Present at PROMO Live

 

 

April 2006

 

The Role of Culture in the Marketing Accountability Journey – DM News

Flowserve Corp. and Zebra Technologies Engage VisionEdge Marketing to Expand Performance-Driven Marketing Initiatives

 

March 2006

 

Building Metrics to Prove Marketing’s Value – RFL Communications

Fifth Annual Marketing Performance Management Survey Shows Increasing Dissatisfaction with Measurement Processes and Tools.

 

 

January 2006

 

Metrics and the Buying Pipeline – Marketing Magnified

 

2005

 

 

November 2005

 

Diverse Companies Retain VisionEdge Marketing to Improve Marketing Performance Management

 

 

September 2005

 

A Marketing Toolkit for Every CEO – MarketingProfs.com

 

August 2005

 

VisionEdge Marketing Helps Two Companies Compete in Rapidly Evolving Markets

If You Don’t Measure It, You Can’t Manage It: The Best Marketing Metrics for Managing Marketing Performance – CEO Refresher

June 2005

 

 

Dragons, Quests, and Marketing Plans –  Marketing.org (BMA)

 

 

March 2005

 

Businesses Still Tackling How To Measure Marketing’s Performance

The Four Marketing Practices of WinnersMarketingProfs.com

 

February 2005

 

Factors That Make A Difference – The Society of Marketing Professional Services

 

January 2005

 

What the CEO Can do to Put Sales and Marketing on the Same Revenue Page – SalesVantage.com

 

2004

 

November 2004

 

Sterling Commerce Hires VisionEdge Marketing to Help Identify Market Opportunities for Growth

 

October 2004

 

Two Companies Hire VisionEdge Marketing for Research and Best Practices

 

September 2004

 

Three Companies Hire VisionEdge Marketing for Research, Strategy and Business

 

June 2004

 

VisionEdge Marketing Releases Second Book – Measure What Matters: Reconnecting Marketing to Business Goals

VisionEdge Marketing launches beta versions of three web-based pay-per-use tools for positioning and segmentation analysis

VisionEdge Marketing Celebrates Five-Year Anniversary With Launch of Book and Suite of Marketing Tools.

 

May 2004

 

Survey indicates companies better prepared for success now, but don’t know if marketing is contributing to business goals

 

January 2004

 

Three Texas Companies Hire VisionEdge Marketing for Research, Strategy and Training

 

2003

 

 

November 2003

 

VisionEdge Marketing Guides Three New Customers to Greater Revenue Potential

 

 

August 2003

 

Survey Shows More Companies Finding Success, But 30-45 Percent Will Not Meet 2003 Revenue Goals

 

 

June 2003

 

Branding Sets Mavericks Apart From the Herd – Austin Business Journal

 

May 2003

 

Centerpulse, EPSIIA, and Expresiv select VisionEdge Marketing

 

February 2003

 

Survey Predicts 40-60 Percent Of Companies Will Miss 2003 Sales And Revenue Target

 

2002

 

December 2002

 

VisionEdge Marketing Announces Three New Customers; Increases Customer Base by 39% in 2002

 

September 2002

 

VisionEdge Marketing Survey Shows More Companies Focusing On Existing Customers While Fighting Longer Sales Cycles

 

August 2002

 

VisionEdge Marketing Celebrates Third Anniversary By Announcing Three New Customers

 

April 2002

 

Third Annual VisionEdge Marketing Summit Explores How Marketing Strategies Impact Valuation

Five Companies Engage Austin Marketing Company to Meet Challenges of Economic Climate

 

March 2002

 

Many Companies Unprepared to Meet Revenue Goals for First Half of 2002, So Says Report by VisionEdge Marketing

 

January 2002

 

As the Economy Shows Modest Signs of Recovery, VEM Advises a Focus on Customer Centricity in 2002

 

2001

 

 

 

May 2001

 

AISD AT-STAR, Infoglide, and Metrowerks Turn to VisionEdge Marketing

 

April 2001

 

Gone Fishin’ Debuts at VisionEdge Marketing Customer Summit on Market to Conditions

 

February 2001

 

Partnerware and Psionic Software Enter the New Year with Strategic Insight from VisionEdge Marketing.

 

2000

 

November 2000

 

3M Electronic Products Division, EMC Test Systems, Netheartbeat and Vignette Join VisionEdge Marketing Customer Rosterm

 

October 2000

 

BroadCloud Communications, Cirrus Logic Crystal Audio Division, and Momenta Select VisionEdge Marketing for Strategic Marketing Services

 

July 2000

 

VisionEdge Marketing’s Inaugural Year Includes Key Alliances with MagRabbit.com and Valeo Consulting Group

 

January 2000

 

VisionEdge Marketing Inc. Puts Experience to Work at BMC Software, NetSolve and QuickArrow

 

1999

 

October 1999

 

Companies Use VisionEdge Marketing, Inc. to Build Valuation and Market Share

 

 

July 2012

 

Measuring Sponsorship Effectiveness – 4Hoteliers

How to Transform Marketing Into a Center of Excellence- MarketingProfs

Transforming Your Business with Voice-of-Customer- MediaPost

 

June 2012 

 

Linking Engagement to Profitability- 4Hoteliers

How to Improve Performance Measurement in Four Steps- Marketing Profs

Performance Management for Marketers- MediaPost

 

May 2012

 

Driving Revenue: Working the Numbers- MediaPost

Follow 3 Steps to Identify Your Campaign Goals and Measure Their OutcomesMarketingProfs

 

March 2012

 

Two Key Building Blocks for Creating a Marketing Dashboard- MarketingProfs

Alignment: Key to Marketing Performance- MediaPost

How to Create an Actionable Marketing Dashboard (and Why You Need One)- MarketingProfs

 

February 2012

 

Five Steps for Creating a Viable Marketing Dashboard- Eloqua 

Analytics: The Essential Ace in Every Hand- MediaPost

 

January 2012

 

Three Keys to Accelerating Marketing Measurement and a Fact-Based Culture-MarketingProfs

Use Big Data to Support Performance Management-MediaPost

Marketers Must Focus On Outcome, Not Output, MetricsChief Marketer

 

2011

 

November 2011

 

Delivering On the Promise of Marketing Automation-MarketingProfs

Get Your Marketing Analytics Game On-MediaPost Publications

Marketing Performance Excellence: What Sets Best-in-Class Marketers Apart- 4Hoteliers

 

October 2011

 

A Focus on Revenue Is Not New Marketing Thinking – 4Hoteliers

The Six C’s of a Customer-Centric Marketing and Sales PipelineMarketingProfs

From Managing Metrics To Managing Performance – 4Hoteliers

 

September 2011

 

Modeling and Optimizing Your Marketing Mix – MediaPost

Analytics and Marketing Operations: A One-Two Punch for Growth – MarketingProfs

 

August 2011

 

Planning Isn’t Free:  What Marketers Can Learn from HGTV – MarketingProfs

 

July 2011

 

Improve Market Strategy By Thinking “Outside In” – 4Hoteliers

Measuring the Pay-off for Customer Loyalty – MediaPost

 

June 2011

 

Lay Of The Land: Creating Ecosystem Maps – MediaPost

Beware of Shiny Marketing Toys – MarketingProfs

Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)MarketingProfs

 

 

May 2011

 

Anybody Can Be A Marketer – 4Hoteliers

 

The Price of Chasing the Next Shiny ToyMarketingProfs

Do You Have What It Takes To Earn An A? – MediaPost

 

April 2011

 

Grow the Bottom Line with Voice of the Customer Research – MarketingProfs

Anybody Can Be A Marketer – 4Hoteliers

Are The Professors Playing Hooky? – MediaPost

 

 

March 2011

 

Marketing Accountability- Marketing: More than Just a Pretty Face – MediaPost

How Vulnerable Are You To Customer Defection – MarketingProfs

3 Key Ways To Measure Social Marketing ROI – MediaPost

 

 

February 2011

 

KPIs Provide Insight to Influence Success and Strategy – MarketingProfs

From Managing Metrics to Managing Performance- MediaPost

 

January 2011

 

Five Steps to Improve Your Marketing Accountability – Customer Think

Resolve to Make Marketing Count in 2011 – MediaPost

Five Marketing Accountability Resolutions for 2011 – MarketingProfs

 

 

 

 

November 2010

 

Outside-In Thinking Improves StrategyMediaPost

Six Best Practices to Improve Sales and Marketing AlignmentMarketingProfs

 

October 2010

 

Using the Customer Buying ProcessMediaPost

Improve Sales and Marketing Alignment to Accelerate RevenueCEO Refresher

Five Best Practices for Sales EnablementNPost

 

September 2010

 

4 Steps to Improve the Value of Marketing – MediaPost

Marketing Strategy, Wherefore Art Thou? – MediaPost

 

Three Critical Steps for Securing Your Marketing BudgetMarketingProfs

 

August 2010

 

Marketing’s Missing Link – MarketingProfs

 

July 2010

 

Three Key Investments for Improving Marketing Effectiveness and Accountability – MarketingProfs

Bridging the Gap: Astronauts,Fighter Pilots, and Air Traffic Controllers NeededSMM

6 Ways To Engineer A Customer-Buying Pipeline – MediaPost

 

June 2010

 

When Brand Relevance is a Relevant Metric – MediaPost

Be a Better Event Organizer – MediaPost

 

May 2010

 

Establishing Key Metrics for Measuring the Value of Loyal Customers | Part 2Loyalty Management

The Three P’s of Marketing Operations – MarketingProfs

Measuring Beyond the Lead – MediaPost

Moving to Measuring Performance – MediaPost

 

April 2010

 

The Nine Most Common Data Mining Techniques Used in Predictive Analytics – MarketingProfs

Bridging the Gap: Winning the Marketing Budget Battle – 4Hoteliers

The World of Cross – Channel Analytics – MediaPost

 

March 2010

 

Leveraging Actionable Customer Data for Revenue Growth – Everything Technology Marketing

Anatomy of a Measurable Marketing Budget: Acquisition, Retention, and Value Growth – 4Hoteliers

Comments Can Be a Key to Engagement – MediaPost

 

 

 

2009

 

December 2009

 

Embracing Cross-Channel Analytics to Create a Competitive Advantage – MarketingProfs

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan – CEO Refresher

 

November 2009

 

For Whom the Bell Tolls: The CMO – 4Hoteliers

Marketing: Beware of ‘Outkicking The Coverage’ (updated) – MarketingProfs

 

 

September 2009

 

Setting Performance Targets: The Ins and Outs in 10 Steps – MarketingProfs

Quality Marketing Metrics Enable Marketing’s Opportunity to Impact Strategic Direction – 4Hoteliers

 

August 2009

 

Measuring the Value of Social Marketing and Media – 4Hoteliers

nPost adds VisionEdge Marketing as Regular Contributor to Entrepreneurial Blog – PRweb

Four Customer-Centricity Best Practices and Three Customer-Value Metrics For Customer-Relationship Success – MarketingProfs

 

July 2009

 

Getting the Biggest Bank for Your Social Media Buck – Chief Marketer

June 2009

 

VisionEdge Marketing celebrates its ten year anniversary with ten hours of free access to its searchable TIPS database – PR Web

May 2009

Win/Loss Analysis (Part 2)óA Process for Taking Revenue Up a NotchMarketingProfs

 

April 2009

 

Bridging the Gap: Does Your Marketing Team Have the Right Stuff? – Manage Smarter

Managing Marketing Performance: The Role of Data, Analytics and MetricsMarketingProfs

Win/Loss Analysis (Part 1): A Process for Taking Revenue Up a Notch – MarketingProfs

 

March 2009

 

Managing Touch Point Value: 10 Steps to Improve Customer Engagement – CustomerThink

 

February 2009

 

Benchmarking: A Best-Practice for Improving Marketing Performance (Part Two) – MarketingProfs

Bridging the Gap: Measuring the Value of Social Marketing and Media – 4Hoteliers

January 2009

 

Benchmarking: A Best-Practice for Improving Marketing Performance (Part One) – MarketingProfs

Customer-Centric Planning Cleared for Takeoff at Southwest Airlines Cargo – Customer Think

 

2008

 

December 2008

 

How to Use Scenarios to Create Buyer SegmentsMarketingProfs

 

November 2008

 

Measuring the Value of Social Marketing and Media – MarketingProfs

 

 

October 2008

 

Loyalty Begins With the Right Customers: Pinpoint Your Marketing Efforts Through Smart Segmentation – CustomerThink

 

September 2008

 

Press Release: VisionEdge Marketing Releases Third Book

Tackling the “Too HardTo” Pile of Marketing AccountabilityMarketingProfs

Not All Customers Are Alike: How IN Retooled Its Metrics and Doubled Its Coversion Rate – CustomerThink

 

August 2008

 

Marketing Metrics: What’s the Big Deal?

Tackling the “Too Hard To” Pile of Marketing AccountabilityMarketingProfs

VisionEdge Marketing releases third book – Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

CEO as Top Data Dog – CEO Refresher

Managing Marketing Performance: The Role of Data, Analytics, and Metrics – MarketingProfs

 

July 2008

 

Marketo’s Interview with VEM President Laura Patterson

June 2008

Marketing’s New Imperative: Engagement – EZineArticles

 

April 2008

 

Marketing’s Critical Role in Pipeline Growth

 

 

 

February 2008

 

Creating a Strategy Roadmap for Marketing Operations

VisionEdge Marketing Added to Forrester Research Report

Ten Questions Every CEO Should Ask Their Marketing Leadership

 

January 2008

 

For Whom the Bell Tolls- Not Necessarily the CMO – CustomerThink VEM CEO Added to CustomerThink Advisory Panel

 

2007

 

December 2007

 

Marketers Must Tap Into the Year of the CustomerCustomerThink Recovering the Lost Art of Product Marketing – MarketingProfs

 

November 2007

 

Taking on the Metrics Challenge – Journal of Targeting

How Marketing can Lead the Charge for Business Innovationmarketingprofs.com

 

October 2007

 

Conquering the Marketing-Sales Dividebusinessmarketinginstitute.com

Measuring Only Marketing Activities Won’t Reveal the Return On Marketing Investmentcustomerthink.com

How Effective is Your PR? Media Impressions Can’t Give You the Whole Picturecustomerthink.com

September 2007

 

Know Your Customers’ Wallet Share to Retain the Best Customerscustomerthink.com

Which Metrics Measure Marketing’s Impact on Business and Influence Strategic Direction – marketingprofs.com

 

August 2007

 

A Five-Step Customer Mapping Process to Improve Customer Retention – marketingprofs.com

 

July 2007

 

How to Write a Playbook that Enables Sales EffectivenessMarketingProfs.com

Quality Marketing: Making Marketing More Strategic – Journal of Digital Asset Management

 

June 2007

 

Transforming a Use Case Into a Sales Enablement Tool – MarketingProfs.com

 

May 2007

 

Keys to Cracking the Code on Marketing and Sales AlignmentMarketingProfs.com

 

 

 

March 2007

 

The Science Side of Marketing and the Emergence of Marketing Operations – MarketingProfs.com

VisionEdge Marketing Releases Results for Marketing Performance Survey 2007

 

February 2007

 

AlterPoint and HyPerformix Select VisionEdge Marketing to Develop Strategies for Achieving Revenue Goals

January 2007

 

Using Personas as a Sales-Enablement Tool – MarketingProfs.com

The Power of Persona – Manage Smarter

 

2006

 

 

November 2006

 

Metrics and Buying Pipeline – The Wise Marketer

 

September 2006

 

VEM Co-founder to Present at PROMO Live

 

 

April 2006

 

The Role of Culture in the Marketing Accountability Journey – DM News

Flowserve Corp. and Zebra Technologies Engage VisionEdge Marketing to Expand Performance-Driven Marketing Initiatives

 

March 2006

 

Building Metrics to Prove Marketing’s Value – RFL Communications

Fifth Annual Marketing Performance Management Survey Shows Increasing Dissatisfaction with Measurement Processes and Tools.

 

 

January 2006

 

Metrics and the Buying Pipeline – Marketing Magnified

 

2005

 

 

November 2005

 

Diverse Companies Retain VisionEdge Marketing to Improve Marketing Performance Management

 

 

September 2005

 

A Marketing Toolkit for Every CEO – MarketingProfs.com

 

August 2005

 

VisionEdge Marketing Helps Two Companies Compete in Rapidly Evolving Markets

If You Don’t Measure It, You Can’t Manage It: The Best Marketing Metrics for Managing Marketing Performance – CEO Refresher

June 2005

 

 

Dragons, Quests, and Marketing Plans –  Marketing.org (BMA)

 

 

March 2005

 

Businesses Still Tackling How To Measure Marketing’s Performance

The Four Marketing Practices of WinnersMarketingProfs.com

 

February 2005

 

Factors That Make A Difference – The Society of Marketing Professional Services

 

January 2005

 

What the CEO Can do to Put Sales and Marketing on the Same Revenue Page – SalesVantage.com

 

2004

 

November 2004

 

Sterling Commerce Hires VisionEdge Marketing to Help Identify Market Opportunities for Growth

 

October 2004

 

Two Companies Hire VisionEdge Marketing for Research and Best Practices

 

September 2004

 

Three Companies Hire VisionEdge Marketing for Research, Strategy and Business

 

June 2004

 

VisionEdge Marketing Releases Second Book – Measure What Matters: Reconnecting Marketing to Business Goals

VisionEdge Marketing launches beta versions of three web-based pay-per-use tools for positioning and segmentation analysis

VisionEdge Marketing Celebrates Five-Year Anniversary With Launch of Book and Suite of Marketing Tools.

 

May 2004

 

Survey indicates companies better prepared for success now, but don’t know if marketing is contributing to business goals

 

January 2004

 

Three Texas Companies Hire VisionEdge Marketing for Research, Strategy and Training

 

2003

 

 

November 2003

 

VisionEdge Marketing Guides Three New Customers to Greater Revenue Potential

 

 

August 2003

 

Survey Shows More Companies Finding Success, But 30-45 Percent Will Not Meet 2003 Revenue Goals

 

 

June 2003

 

Branding Sets Mavericks Apart From the Herd – Austin Business Journal

 

May 2003

 

Centerpulse, EPSIIA, and Expresiv select VisionEdge Marketing

 

February 2003

 

Survey Predicts 40-60 Percent Of Companies Will Miss 2003 Sales And Revenue Target

 

2002

 

December 2002

 

VisionEdge Marketing Announces Three New Customers; Increases Customer Base by 39% in 2002

 

September 2002

 

VisionEdge Marketing Survey Shows More Companies Focusing On Existing Customers While Fighting Longer Sales Cycles

 

August 2002

 

VisionEdge Marketing Celebrates Third Anniversary By Announcing Three New Customers

 

April 2002

 

Third Annual VisionEdge Marketing Summit Explores How Marketing Strategies Impact Valuation

Five Companies Engage Austin Marketing Company to Meet Challenges of Economic Climate

 

March 2002

 

Many Companies Unprepared to Meet Revenue Goals for First Half of 2002, So Says Report by VisionEdge Marketing

 

January 2002

 

As the Economy Shows Modest Signs of Recovery, VEM Advises a Focus on Customer Centricity in 2002

 

2001

 

 

 

May 2001

 

AISD AT-STAR, Infoglide, and Metrowerks Turn to VisionEdge Marketing

 

April 2001

 

Gone Fishin’ Debuts at VisionEdge Marketing Customer Summit on Market to Conditions

 

February 2001

 

Partnerware and Psionic Software Enter the New Year with Strategic Insight from VisionEdge Marketing.

 

2000

 

November 2000

 

3M Electronic Products Division, EMC Test Systems, Netheartbeat and Vignette Join VisionEdge Marketing Customer Rosterm

 

October 2000

 

BroadCloud Communications, Cirrus Logic Crystal Audio Division, and Momenta Select VisionEdge Marketing for Strategic Marketing Services

 

July 2000

 

VisionEdge Marketing’s Inaugural Year Includes Key Alliances with MagRabbit.com and Valeo Consulting Group

 

January 2000

 

VisionEdge Marketing Inc. Puts Experience to Work at BMC Software, NetSolve and QuickArrow

 

1999

 

October 1999

 

Companies Use VisionEdge Marketing, Inc. to Build Valuation and Market Share

 

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