Spotlight on the VisionEdge Marketing Media Center
Welcome to the VisionEdge Marketing Media Center! Here you will find an up-to-date chronological list of VEM’s presence in the media. As thought leaders in the areas of Marketing Data, Analytics, Measurement, Processes, and Performance Management, VEM has the opportunity to contribute to a variety of well-known and respected Marketing publications. In some instances, we’re privileged to have our site content picked up and redistributed.
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2021
September 2021
August 2021
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4 Marketing KPIs That Matter – Gerri Knilans shares VEM’s approach to creating KPIs
July 2021
- Process is at the Heart of Operational Excellence – Business 2 Community
- CXBuzz interviews Laura Patterson from VisionEdge Marketing on Customer Experience
- Market Segmentation: Your Smart Tool to Deliver Growth – TalentedLearning
- Patterson earns Engati’s Top 30 Marketing Influencers
- VEM’s The Customer DNA Model created in partnership with the SMA Group
June 2021
- Patterson featured in Trade Press Services Upstream and Downstream Marketing
- How Frameworks Help Close the Experience Gap and Sustain Business Continuity
- Piktale names VisionEdge Marketing’s Patterson among Top 100 Global Influencers
May 2021
- Logic And Math Two Essential Skills For Accountability And How You Use Them – Business 2 Community
- How Leaders Can Strengthen Business Performance Through Inside And Outside Focus – Business 2 Community
- To Improve Customer Experience You Need a Map – Business 2 Community
April 2021
- How Technology Places CMOs at Risk of Losing Their Strategic Role – Business 2 Community
- Your Competitors are Gaining Market Share – How About You? – Business 2 Community
March 2021
- Why You Need to Look for the Non-obvious in Your Data – Broadsuite Media Group
- Make Sure CTA Measures Are on the Right Place on Your Dashboard – Business 2 Community
February 2021
- Does Your Plan Enable You to Seize Growth Opportunities – Business 2 Community
- Why You Need to Look for the Non-obvious in Your Data – V3B
- A Proven Method for Operational Excellence – Business 2 Community
- The Impact of Peer Engagement of the Customer Buying Journey – Broadsuite Media Group
January 2021
- Beware of Changing Strategy Just When Your Sails Have Caught the Wind – Business 2 Community
- How to Measure Customer Value (And Why It Matters) – Talented Learning
2020
December 2020
- Why You Need to Look for The Non-Obvious in Your Data – Business 2 Community
- One Good Idea Ep 1 – Business 2 Community
- The Value of Investing in Customer Value Management– The Customer
October 2020
- How to Move from a LeadGen Machine to an Organic Growth Machine – V3B
- How Do You Measure Your WHY? – Business 2 Community
September 2020
- To Maximize Your Winning Strategy, Avoid Punting – Business 2 Community
- VEM included in Steered By Strategy White Paper Developing and Implementing Outcome-Based Marketing Plans – CUNA Council
- VEM included in DemandGen 2020 State of Database Quality and Accuracy Report – DemandGen Report
- Fast-Track Your Business: Fundamentals of Customer-centricity, inspiration – DemandGen Report
August 2020
- Are You Setting Yourself Up to Be a Commodity? What’s Your Edge? – GardnerWeb
- What’s the Greatest Marketing Challenge You Face? – Trade Press Services
- Four Pivotal Capabilities for Marketers to Support the Growth Mandate – Applied Marketing Analytics Volume 6 / Number 1 / Summer 2020
June 2020
- Bob Thompson includes Laura Patterson in CX ROI: Making the Case to Improve the Buying Experience
- How to Know When It’s Time to Make a Strategic Pivot – Business 2 Community
May 2020
- The Value of Investing in Customer Value Management – 4Hoteliers
- Unlock the Power and Value of Upstream and Downstream Marketing – Business 2 Community
- The Value of Investing in Customer Value Management – Art Weinstein
- The Value of Investing in Customer Value Management – Business 2 Community
- Matt Heinz Sales Pipeline Radio: Q&A With Laura Patterson – CustomerThink
- Ezvid names VisionEdge Marketing 1 of 5 Companies to Help Market Your Business
April 2020
- Improve Your Ability to Anticipate the Pitch – What’s Your Edge? – B2B Marketing Zone
- How to Move From a Leadgen Machine to Organic Growth Machine – Business 2 Community
March 2020
February 2020
January 2020
- How to Measure Customer Value – TalentedLearning
- Press Release: Fast-Track Your Business Hits The Bookshelves – CisionPRWeb, MartechSeries
2019
November 2019
- The Differences Between and Benefits of Scorecards and Dashboards – B2Community
- Why You Want to Keep Your Data Models Fresh – V3B
- How to Use Alignment to Calibrate Your Marketing – B2Community
October 2019
- How to Single Out the Signal from the Noise on Your Dashboard – B2Community
- How to Avoid Falling Prey to Shiny Marketing Objects – Podcast with Marketing Results Club
- Data and Dashboards and Decisions – Oh My! – Talented Learning
- Why Does Good Strategy Matter to the Bottom Line? – Fusion Marketing Partners
- Why You Need to Start with Why as You Develop Your Marketing Plan – B2Community
September 2019
- Failing at Customer-Centric Marketing: It’s All in the Journey – 4 Hoteliers
- How Using Data and Analytics Helps Keep Customers – Marketing Results Club
- If You Aspire to Excellence Focus on Process – B2Community
- VEM quoted in Forrester report Make Customer Lifetime Value Your Polaris For Long-Term Growth
August 2019
- Improve Customer Experience With Scenario Analysis – MarketingLand
- Patterson Interview with OWOX on the State of Marketing Analytics
- How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey – Business 2 Community
- Interview with Marketing expert, Laura Patterson, by Derek Little – Trailblazer Writing
July 2019
- Customer Engagement Metrics: What Marketers Can Teach Learning Pros – Talented Learning
- How to Architect Your Actionable Marketing Dashboard – 4Hoteliers
June 2019
May 2019
- Are There Magic Marketing Metrics in the The Engagement Economy – V3B
- Is a Land Grab the Right Growth Strategy for You?– Business 2 Community
- How to Report on the Value Marketing Generates – V3B
- How to Make What You’re Counting in Marketing Count – Business 2 Community
- VisionEdge Marketing president shares expertise on The Top 4 Market Research Challenges with Trade Press Services
April 2019
- Installed Technology but Haven’t Seen Improved Lead Management? Here’s What to Do! – Sales Lead Management
- Why Marketing Should Always Be Spelled with a Capital ‘M’– 4Hoteliers
March 2019
- Make Your Marketing & Sales Playbook a Powerful Alignment Tool – The Marketing Scope
- Why a Data-Driven Marketing Culture Needs To Be at the Top of Your List – The Marketing Scope
- When You Need Research to Be in the Know and How To Do It – Fusion Marketing Partners
- Make Your Marketing & Sales Playbook a Powerful Alignment Tool– V3B Marketing
- Is This Purchase In Your Future? – DMNews
February 2019
- Why a Data Driven Marketing Culture Needs to be at the Top of Your List– 4Hoteliers
- How to Ensure Analytics and Martech are Relevant to the Business – Henry Stewart Publications
- How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term– 4Hoteliers
- Why a Data-Driven Culture for Marketing Needs To Be At The Top of Your List– V3B Marketing
January 2019
- Score Big with a Marketing Measurement Playbook – If You Market They Will Come
- Make Your Marketing Indispensable – 4Hoteliers
- Engage More Customers with the Best Parts of ABM and Customer Journey Mapping – If You Market They Will Come
2018
December 2018
- Why Your Marketing & Sales Playbook is a Powerful Alignment Tool – If You Market They Will Come
- Make Your Marketing and Sales Playbook a Powerful Alignment Tool – B2C Community
- How to Make Marketing Indispensable – If You Market They Will Come
November 2018
- How to Use Attribution Models to Decipher the Right Mix – B2Community
- Ensuring the Successful Integration of Technology and Marketing – If You Market They Will Come
- The Evolving Role of Marketing Ops – Fusion Marketing Partners
- How to Use Your Marketing Analytics Smartly – MarketingProfs
- How to Use Intelligence to Outsmart Your Competitors – If You Market They Will Come
- How to Eliminate the Breakpoints Improve Customer Experience – B2C Community
- How to Navigate the Winding Road of Accountability – 4Hoteliers
October 2018
- The Evolving Role of Marketing Operations – Fusion Marketing Partners
- How to Organize a Stand-Out Planning Session – If You Market They Will Come
- How to Organize a Stand-Out Planning Session – Business2Community
- Ensuring the Successful Integration of Technology and Marketing – Business2Community
- Make and Build a Business That Solves a Problem – Business2Community
September 2018
- How to Use Product-Market Fit to Drive Business Growth – MarketingProfs
- Quality of Service Starts Before Day One – CEO Refresher
- VEM included in Forrester’s Master the Mechanics of Analytics
August 2018
- Press Release: Patent Issued for VEM’s Accelance® Methodology
- Why Even a Little Data Matters (And What to do About It) – GardnerWeb
- Marketing Operations: 3 Must-Have Best Practices For the Rising Stars of Marketing – MarTech Advisor
- Why You Need to Stop Trying to Align Marketing and Sales – SLMA
- What Does Marketing Do in a Goldilocks Economy? – IndustryWeek
- How Scenarios Will Improve Your Customer Experience – CEO Refresher
July 2018
- Three Proven Practices to Overcome MarTech Failure – HospitalityNet
- Today’s Metrics Fail to Connect Marketing to Growth – FusionMarketing
June 2018
- When The Customer is The Focus, Sales and Marketing Fall into Line – SLMA
- Three Pivotal Steps to Follow When Developing a Marketing Campaign – Nimble
- How to Measure Your Risk of Customer Defection – CEO Refresher
- 3 Metrics to Help You Thrive in The Age of The Customer – CustomerThink
May 2018
- How Marketers Must Adapt to the New Era of Customer Engagement, and Measure Success – CustomerThink
- Why and How Marketing Should Lead the Innovation Process – CEO Refresher
- Marketing Optimization Modeling 101 – Nimble
- What it Means to Be Effective at Marketing – Integrated Marketing Association
- The Winning Combination for Sales and Marketing Alignment – Hargreaves Sales Alignment Mini-Webinar Series
- Is Your Marketing Up to the Task of the Primary Directive of Growth? – Fusion Marketing
- Making the Most Out of Your Investments in Marketing Technology – Business2Community
- How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences – MarketingProfs
- Getting to the Root Cause of a Poor Customer Experience – IndustryWeek
- How to Use Customer Insights to Spur Growth – HospitalityNet, YourThailand.net
- Laura Patterson Joins SLMA Radio as a Host – eTradeWire
April 2018
- Be Fanatical About Service Quality (And Why It Matters) – V3B
- What Happens When You Shift Your Focus From Financial to Performance Management? – CEO Refresher
- Laura Patterson selected as one of the 20 Women to Watch in Business – Sales Lead Management Association
- How to Save a Year of Research for Your Account-Based Marketing – YourThailand.Net
- Never Again Get Blindsided by a Comparison to Your Competitors – Entrepreneur
- Need More Organic Growth? Focus on Upstream Marketing – Nimble
March 2018
- How to Successfully Bring New Products to Market – IndustryWeek
- What is the Expected ROI for Your Marketing Plan? And How to Do It – HospitalityNet
- Why Customer Needs to Be at the Start of the CMO Job Description – CEO Refresher
- Achieve Marketing Excellence through Benchmarking – Admap
- Which Metrics are Best For Your Marketing Organization? – Nimble
- How to Use Data to Reveal Your Brightest Star Customers – MarketingProfs
- Want More Customers? Get Quality Referrals from Existing Customers – Entrepreneur
- Laura Patterson Quoted in: Benchmarking can boost results – WARC
February 2018
- Laura Patterson Quoted in: The Clear and Complete Guide to ABM Analytics – Engagio
- Centers of Excellence: A Fad…or a Path to the Future? – Nimble
- No Doubt You’re Busy, But Are You Productive? – CEO Refresher
- How to Best Select Segments to Support Organic Growth – Sales Lead Management Association
- Revenue Tip: You Can Get Big Insights from Little Data – Rooted in Revenue
- ABM Analytics Expert Q&A with Laura Patterson, President at VisionEdge Marketing – Engagio, Business 2 Community
- VEM’s Patterson Selected as one of The Top Marketing Operations Leaders You Should Know – Engagio
January 2018
- Should You Use A.I. in Your Marketing? (Part One) – HotelTechReport
- Laura Patterson Quoted in: New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018 – Demand Gen Report
- How to Make Good Business Decisions – Nimble
- There’s More than Cash on the Line with New Marketing Technology – CEO Refresher
- The 5 Things Best in Class Marketers Do Better Than Their Peers – B2B Growth Show, Blog
- How to Save a Year of Research for Your Account-Based Marketing – 4Hoteliers
2017
December 2017
November 2017
- Are You Ready to Make the Shift to A.I.? (Part Two) – HospitalityNet, YourThailand
- Organic Growth: Why is Matters and How to Fuel Its Segmentation – CEO Refresher
- Want Higher Growth? Revisit Your Marketing Structure First – Integrated Marketing Association
- How to Better Utilize Data and Analytics – HospitalityNet, 4Hoteliers
- How to Choose the Best Marketing Channel – Nimble
- When Is It Time To Embark On Repositioning? – HospitalityNet
- Marketing performance management: How best-in-class marketing organisations prove marketing’s value – Applied Marketing Analytics, Volume 3
- A Blueprint for Your Business | A Podcast That Builds – Dodge Data and Analytics
October 2017
- No Growth Strategy Without Culture: Achieving Growth Through Operational Excellence – BTOES
- Don’t Fall Victim to the Tempting Allure of Shiny “Toys” – Nimble
- Elephant Test Podcast: Laura Patterson, Marketing Performance Management– Elephant Test sponsored by Mountain Top Data
- Laura Patterson Quoted in: How Marketing Ops Can Deliver Value to the C-Suite – MarTech Today
- Why Revenue-Oriented Processes Matter (And How to Get Started) – CEO Refresher
- How to Develop a Strategic Outcome-Based Marketing Plan – Integrated Marketing Association
- Four Essential Success Factors for Transforming Marketing Into a Center of Excellence – Marketing Profs, Marketing Buzzer
- How to Prospect for Gold in the Wild West of Customer Data – CDP Institute
- Should You Use A.I. in Your Marketing? (Part One) – HospitalityNet, 4Hoteliers
- Are You Ready to Make the Shift to A.I.? (Part Two) – 4Hoteliers
- How to Choose the Best Marketing Channel – Nimble
September 2017
- Why Marketing Needs to be in the Room and at the Table – CEO Refresher
- Be Fanatical About Service Quality (and Why It Matters) – HospitalityNet
- How Valuable is Creating Customer Value? – Nimble
- How to Improve Your Research ROI: Six Best-Practices – MarketingProfs
- Five Critical Steps To Ensuring Finance’s Support Of Your Budget – HospitalityNet
- Marketing Technology Can’t Fix a Flawed Process– MarTech Today
- How to Ensure Marketing is on the Priority List Instead of the Watch List – The Marketing Scope
- The Marketing Ops Audit: Why it Matters and How to Do It Well – Business 2 Community , Fusion Marketing Partners, HospitalityNet
- Laura Patterson, MPM Authority and VisionEdge Marketing’s President Quoted in Forbes “If Analytics Improve ROI, Why Don’t Marketers Make the Commitment?“
- Laura Patterson Q&A with Allocadia- Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer
August 2017
- Are You Rich in Activity Metrics but Poor in Improving Value? – Integrated Marketing Association
- The Bottom Line: Action is at the Heart of Marketing’s Productivity – Business 2 Community, Fusion Marketing Partners
- How to Go Integrated in a Specialty Marketing World – Nimble
- Is Your Marketing Dashboard Out to Get You? – HSyndicate, Hospitality.Net, PineappleSearch, Synergy Capital, Business 2 Community
- How to Avoid the Trap of Fake Marketing ROI – Integrated Marketing Association
- How To Tell If Your Marketing Is Optimized For Performance – Hospitality.Net
- How to Ensure Marketing is on the Priority List Instead of the Watch List– Integrated Marketing Association
- How to Fulfill Marketing’s Fundamental Mission of Value Creation – The Marketing Scope
July 2017
- How to Gain Insights Designed to Accelerate Growth – Fusion Marketing Partners
- Action is at the Heart of Marketing’s Productivity – Hospitality.Net
- How to Harmonize the Voices of the CMO and CFO – The CEO Refresher
June 2017
- There Can Be No Growth Strategy Without a Culture for Growth – The CEO Refresher
- How to Fulfill Marketing’s Fundamental Mission of Value Creation – HSyndicate
- 2017 Marketing Performance Benchmarks and Trends [Infographic] – MarketingProfs
- Coverage: Pressure Builds on Marketers to Measure Performance and Impact – MarketingCharts
- How to Soar Higher With Marketing Ops – Brand Quarterly
- Coverage: Cracking the Code on Marketing Performance Management – B2B Marketing Directions
- How to Cook Up Your Best Marketing Performance – V3B
May 2017
- Coverage: Why Marketing Leaders Must Connect the Dots – Customer Think
Are You Rich in Activity Metrics but Poor in Prove Value – Business2Community - How to Employee a Marketing Caddie to Crush the Competition – Nimble
- Coverage: 7 experts give their Advice on Strategic Marketing Planning – Allocadia
- Press Release: 16th Annual MPM Benchmark Study Released Findings Reveal Recipe Used by Best-in-Class Organizations.
- Press Release: 16th Annual MPM Benchmark Study Released Findings Reveal Recipe Used by Best-in-Class Organizations – PR Web
- Are You Rich in Activity Metrics but Poor in Proving Value? – 4Hoteliers
- Who Cares About Marketing ROI? – 4Hoteliers
- Centers of Excellence: How to Drive Your Marketing Performance Past the Norm – Business2Community
- Is Your Brand Momentum Big Enough to Spur Growth? – V3m Broadsuite
- The Top Metrics Categories Every Marketing Leader Can Exploit – V3M Broadsuite
- In Marketing, Like Golf, You Need to Use Each Club for its Purpose – The CEO Refresher
- How you Network Your Way to Marketing Expertise – Nimble
- Why Invest in a Coach for Your Marketing – 4Hoteliers
April 2017
- How You Can Conquer Better Performance with Marketing Ops – Integrated Marketing Association
- Who Cares About ROI What You Really Want To Know Is How Effective You Are – Hysndicate
- Is Your Brand Momentum Big Enough to Spur Growth? – Integrated Marketing Association
- The Top Metrics Categories Every Marketing Leader Can Exploit – Integrated Marketing Association
- How to Learn From a Marketing Campaign That Strikes Out – Nimble
March 2017
- Why Invest in a Coach for Your Marketing – CEORefresher
- How To Soar Higher With Marketing Ops – BrandQuarterly
- How Marketers can Demonstrate Value to the C-Suite – CMO Council, PeerSphere
- How the Right Marketing Planning Process Saves you Time and Improves Results – Gardner Media
- How to Grasp the Elusive Marketing and Sales Alignment – Fusion Marketing Partners
- Increase the Value of Marketing by Comparing it to its Peers – Hsyndicate
- How to Employ the Practice of Benchmarking for Best Practices – Nimble
- Five Ways to Compete Against Low Cost Competitors – 4Hoteliers
- Marketing Activity Metrics Means Little: Here’s How to Really Prove Marketing’s Value – Marketing Profs
February 2017
- Focus on Revenue is Not New Marketing Thinking – 4Hoteliers
- Create a Marketing Center of Excellence to Increase the Bottom Line – Business2Community
- Is it Time to Re-design your Marketing Dashboard? – CEO Refresher
- Make the Magic of Your Martech More than an Illusion – Nimble
- Focus on Revenue is Not New Marketing Thinking – HospitalityNet
January 2017
- The 10 Most Fascinating People in B-to-B Marketing From 2016
- 3 Elements Of Successful Change Management – Hsyndicate
- Five Ways to Compete Against Low-Price Competitors – MarketingProfs
- How to Make Sure your Strategy Takes Hold – CEO Refresher
- Unlock the Power of a Marketing Dashboard – 4Hoteliers
- How to Use Analysis to Craft Your Marketing Strategy – Nimble
- Best the Competition with a Compelling Value Proposition – Business2Community
- Five Proven Practices For Customer Experience Mapping – HospitalityNet
- Easy Ways to Start with the Right Marketing Metrics – Business2Community
- What Type Of Customer Experience Do You Deliver? – HospitalityNet
2016
December 2016
- Assess & Measure Competitiveness to Stay Strong – HospitalityNet
- How to Use Scenarios to Achieve Marketing Agility – MarketingProfs
November 2016
- Best The Competition With A Compelling Value Proposition – HospitalityNet, 4Hoteliers
- Brand Quarterly’s 50 over 50 once again include’s VEM’s Patterson – Brand Quarterly
- Going Agile: Improve Your Marketing Performance and Productivity – Nimble
October 2016
- Change is Hard, So How do You Make it Easier? – CEO Refresher
- How to Operationalize Your Customer Journey Map – MarketingProfs
- From Being in Love with Your Data to a Lasting Relationship – Nimble
- Customer Journey Mapping: The Road to Relationships – Inspired Momentum, Direct+, Engage, Creativ3
- Transform Marketing From Enabler To Value Creator In 10 Steps – Brand Quaterly
September 2016
- Marketing Proficiency: A Golf Metaphor – MarketingProfs
- Your Marketing Forecast: Now, New, and Next – Nimble
- 4 Proven Processes for Measuring Tradeshow ROI – BoardRoom Events Blog
- How to Organize Your Teams and KPIs to Achieve Growth Targets – CEO Refresher
August 2016
- Marketing Can Be More Than A Cost Center – Research Brief
- Marketing Needs You, The CEO, To Be Their Champion – CEO Refresher
- Data and Analytics: Three Key Steps to Successful Business Decisions – MarketingProfs
- Interview with Laura Patterson, Co-Founder and President of VisionEdge Marketing – Business 2 Community
- Winning on the Customer-Centricity Stage – Nimble
July 2016
- eMetrics Summit Interview Series: Laura Patterson at VisionEdge Marketing – eMetrics Blog
- Driving Marketing Excellence | Virtual Roundtable – BoardRoom Events
- Want More of the Resources? Improve Marketing Accountability – Fusion Marketing Partners
- What It Takes To Get Ahead In Your Marketing Career – Target Marketing
June 2016
- Management Performance Management Leadership: Interview with Laura Patterson – Black Ink ROI
- 2016 MPM Study Infographic – MarketingProfs
- Reverse Your Value Chain To Be More Customer-Centric – CEO Refresher
- Why You Need to Know What You Need to Know – Nimble
May 2016
- Secure Your CEO as a Marketing Champion – MarketingProfs
- Thought Leadership Conversation – Digital Analytics Association
- Change and Marketing are at the Heart of Entrepreneurship – Influencer Radio
- Why Bother With Marketing Excellence When You have Good Enough? – CEO Refresher
- Competing Interests: Customers vs. Wall Street – AMA
April 2016
- Best in Class Marketing: How to become a Business Value Creator – B2B News Network
- Want to Do the Right Things Right? Marketing Ops Can Help You – Nimble
- So, What Can a Good Marketing Dashboard Do for You? – Response Capture
- Don’t Fall in the Trap; Count Customers, Not Revenue – 4Hoteliers
- Has the ground shifted under top performing marketers’ feet? – PRWeb
- S.W.E.A.T. to Gain Greater Results from Your Marketing – CEO Refresher
- How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics – MarketingProfs
- Your Marketing Plan Is Dead. Here’s How to Revive It – Nimble
March 2016
- Marketing Analytics: The Gateway to Revenue Growth – CEO Refresher
- Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of Excellence – MarketingProfs
- Why and How to get an “A” in Business Acumen – Nimble
February 2016
- Enable Your CMOs to Get Their Game On – CEO Refresher
- How Marketers Can Earn Better Grades From The C-Suite – Chiefmartec
- Fortify Your Marketing Center of Excellence with Process and Technology – Nimble
January 2016
- Go DIY or Call in an Expert: How to Choose – MarketingProfs
- Short Changing Marketing Short Circuits Your Success – CEO Refresher
- How to Construct Meaningful Customer Journey Maps – Nimble
2015
December 2015
November 2015
- How to Convince Your CEO that Skimping on Marketing Talent is NO Bargain – MarketingProfs
- Make Your Marketing and Company Faster, Stronger and More Agile – CEO Refresher
- VEM’s Patterson among Brand Quarterly’s 50 Marketing Leaders Over 50 – Brand Quarterly
- Service Provider or Value Creator: Escape the Classic Marketing Catch 22 – Nimble
October 2015
- Connect Your Content to the Customer Journey – FWD:B2B
- How to Apply the ‘Golden Circle’ to Your Marketing and Performance Measurement – MarketingProfs
- Evolving From Marketing Performance Management Dashboard 1.0 To 2.0: Five Key Principles – CMO Team
- VisionEdge Marketing and Hive9 Partner on Improving the Impact of B2B Marketing
- Improve Marketing Performance: How to Choose the Metrics That Matter – The CEO Refresher
- The Win/Loss Analysis: It’s How You Play the Game – Nimble
September 2015
- Three Ways to Link Content and Customer Behavior – The Wise Marketer
- Fix the Brittle Customer Relationships Affecting Your Bottom Line – MarketingProfs
- How to Avoid Outkicking Your Coverage and Score Big with Your Marketing Initiative – Nimble
- Marketing Effectiveness and Accountability: It Can’t Happen Without You – The CEO Refresher
August 2015
- How Marketing Works: Why It Should be a Center of Excellence – PeerSphere/Marketing Magnified
- Building a Marketing Technology Ecosystem that Creates Value – MarketingProfs
- Leverage Three KPI Categories from the World of Sports to Improve Marketing Performance – The Wise Marketer
- Five Fundamental Steps Every CEO Can Employ to Optimize Marketing’s Value – The CEO Refresher
- The Interplay Between Buyer Journey Mapping and Account-Based Marketing – Nimble
July 2015
- Modify Your Language to Gain Credibility, Influence, and Relevance With the C-Suite – MarketingProfs
- How to Use Data to Create Engaging and Appealing Narratives – 7WData
- Seven Steps Marketers Can Take to Foster a Data-Driven Culture – Nimble
- Five Steps to Making Your Marketing Dashboard Actionable – The CEO Refresher
- Six Questions to Improve the Timing of Your Content – Online Super Ninja
- Achieve Credibility and Influence With Marketing Performance Measurement – Brand Quarterly
- The Secret Sauce for Crafting Your Marketing KPI’s – JAMSO Value Smarter
- Five Ways to Connect Loyalty to Business Results – The Wise Marketer
June 2015
- How to Harness the Value of Strategic Speed with Alignment and Analytics – MarketingProfs
- Data-On-Boarding: Incorporating Offline Data in the Online World to Provide a Holistic View of Your Customer – 4Hoteliers
- How to Create Personas that Solve Strategic Business Problems – 4Hoteliers
- Improving Customer Loyalty with Relationship Marketing – The Wise Marketer
- The Chicken and the Egg: Put Accountability Before Automation – CEO Refresher
- Measuring the Value of Market and Customer Intelligence – Nimble
May 2015
- Customer Experience: What we Can Learn From Going to Camp – Nimble
- What “A” Marketers Do Well: How to Measure Customer Vulnerability – 4Hoteliers
- Customer Engagement and Loyalty: Two Leading Indicators for Brand Equity – 4Hoteliers
- Diving Into Change: Take Your Influence and Credibility to the High Board – MarketingProfs
- Press Release: Are Marketers Measuring Their Business Value? – eMetrics
- Press Release: Marketers Are Failing to Prove Their Worth – Wise Marketer
- Interview: What Best In Class Marketers are Doing That Logistics People Should Know About
- Three KPI Categories Your Marketing Organization Should Adopt – The CEO Refresher
- The Strong Keep Getting Stronger – 4Hoteliers
April 2015
- Infographic: Marketers: Here’s How to Answer the “What Have You Done for Me Lately?” Question – MarketingProfs
- Press Release: Best-In-Class Marketers Widen the Performance Gap – PRWeb
- Press Release: Best-In-Class Marketers Widen the Performance Gap – PRLog
- Press Release: Best-In-Class Marketers Widen the Performance Gap
- Analytics and Metrics: Related but Not the Same – MarketingProfs
- Five Important Stops Along the Road from Metrics to Accountability – Nimble
- How Best-In-Class Marketers Use Alignment and Accountability for Value Creation – Applied Marketing Analytics Journal
- Using Segmentation to Fuel Organic Growth – Nimble
- Why You Need a Customer Engagement Metric – The CEO Refresher
March 2015
- Press Release: BrightTALK Announces the Digital Marketing Analytics Summit – BrightTalk
- Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 3: Match and Mix Content, Channel and Lifecycle) – CMO Essentials
- Blog Post: How to Build a Marketing Analytics Center of Excellence – BrightTalk
- Why Your Marketing Organization Should Include a Marketing Ops Function – CEO Refresher
- Are You too Busy Chopping Wood to Sharpen Your Ax? – MarketingProfs
- Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 2: Map the Customer Buying Journey) – CMO Essentials
- What’s In a Name? Why the CMO Should Lobby for the CVO Title – Nimble
- Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey (Part 1: Define the Buying Journey) – CEO Essentials
February 2015
- Three Steps to Take the Mystery Out of Measuring Marketing – CEO Refresher
- Five Key Metrics You Need to Create a Customer-Centric Company – MarketingProfs
- Marketers: Gain Greater Credibility With The CFO – Brand Quarterly
- 7 Ways to Make Marketing More Valuable: Why “Valued” is NOT Enough – Nimble
January 2015
- The Balancing Act: Short-Term Objectives and Long Term Performance – 4Hoteliers
- Four Factors to Consider When Creating a Market Research Function – 4Hoteliers
- The Core Components for Effective Storytelling and Relationship Marketing – Nimble
- How to Achieve “No Excuses Marketing” in 2015 – 4Hoteliers
2014
December 2014
- How to Achieve “No Excuses Marketing” in 2015 – Nimble
- Using Value and Fit for Customer Segmentation – 4Hoteliers
November 2014
- Best-in-Class Marketers Serve As Value Creators – PeerSphere CMO Council
- Why Your Data Scientists Need to Be Storytellers, and How to Get Them There – MarketingProfs
- How to Achieve the Right Blend of Art and Science for Marketing – CMO Essentials
- Save Your Marketing Budget from the Chopping Block – Nimble
October 2014
- Marketing Accountability Before Automation: A Horse and Cart Metaphor – MarketingProfs
- 4 Habits That Make Marketers Stand Out – SpotOnVision
- Four Best Practices for Improving Customer Experience – Nimble
- New Technologies Enable Next Generation Dashboards – 4Hoteliers
September 2014
- Why You Can’t Buy Marketing Leadership on Craigslist – Nimble
- Amplifying Your Marketing Doesn’t Mean Customers Hear You – Nimble
- Marketing Dashboards – In-Depth Guide – BlackInk
August 2014
- Marketing Ops Is Now a Must-Have: The Six A’s of Marketing Performance Management – MarketingProfs
- Technology Roadmap: Facilitate Success with Marketing Technology – Peer Sphere
July 2014
- What You Should Measure in Your Marketing and Why– MarketingProfs
- One Touch, Two Touch, First Touch, Last Touch: The Attribution and Impact of Content on Customer Behavior– Nimble Blog
- Synching Content with the Customer Buying Process– Nimble Blog
- How to Create Powerful Personas with Corporate-Wide Impact– Nimble Blog
- Execs to Marketers: Show Me the Metrics – eMarketer
June 2014
- Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing- PRLog
- Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing- PRWeb
- Only 1 in 4 Marketers Can Prove Their Impact on Business- MarketingCharts
- Wanted: Value Creators, Not Program Producers- ISBM Action Insights Newsletter
- Press Release: VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing
- Best-in-Class Marketers Prove They Create Value- 4Hoteliers
- What Separates ‘A’ Marketers from the Rest of the Pack? [Infographic]– MarketingProfs
- Infographic: The Link Between Marketing Performance Management & Value Creation
- Press Release: Three in Four Marketers Can’t Prove Their Value- The Wise Marketer
May 2014
- Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PR-Inside
- Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PRWeb
- Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PRLog
- Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- PR.com
- Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to Business- Customer Think
- Press Release: Latest Research Shows Only 26% of Marketers can Determine the Value They Bring to the Business
- Improve Success By Adopting These Three KPI Categories– MarketingProfs
- Measuring the Payoff for Customer Loyalty– Business2Community
- When to Seek a Marketing Specialist– Nimble Blog
April 2014
- 5 Approaches for Making Sense of the Data Kaleidoscope– OMI Blog
- How Can You Improve Your Marketing Performance?– Forward Metrics
- Three Elements of Successful Change Management– MarketingProfs
- Alignment: A Vital Step in Improving Marketing Performance– Explore B2B
- How Do You Stack Up Against the Best-in-Class?– Business2Community
- Buyer Persona Grata-A Tool for Enabling Your Sales Organization– Forward Metrics
March 2014
- VEM’s Patterson selected among Top 20 Women in Sales Lead Management
- Six C’s of a Customer-Centric Marketing & Sales Pipeline– Business2Community
- Using Attribution to Understand Content Impact on Customer Behavior– Explore B2B
- Optimizing Your Marketing Mix in a Multi-Channel World– Forward Metrics
- How to Get to the Heart of Customer Experience – MarketingProfs
- Five Approaches for Making Sense of the Data Kaleidoscope – 4Hoteliers
- Bringing Intelligence to Content – MediaPost
- Delivering on the Promise of Marketing Automation– Explore B2B
- How Vulnerable Are You to Customer Defection?– Forward Metrics
- Three Requirements for CMO Longevity– Business2Community
- The Anatomy of a Measurable Marketing Budget– Explore B2B
- Managing Marketing Content Across the Customer Lifecycle– Forward Metrics
- Marketing Operations: Pit Crew or Service Station? – 4Hoteliers
February 2014
- Four Marketing Performance Management Resolutions for 2014– 4Hoteliers
- Using Big Data to Support Managing Marketing Performance– Forward Metrics
- Four Steps to Ensuring Your Strategy Achieves Results– Business2Community
- Five Approaches for Making Sense of the Data Kaleidoscope– MarketingProfs
- The Six C’s of a Customer-Centric Marketing and Sales Pipeline– Explore B2B
- Think Like the Competition– Forward Metrics
- 10 Questions that Make Change Happen– Explore B2B
- More Data Does Not Equal Better Insights– AMSP Magazine PS: Post Scripts
- Decipher Data and Deliver Insights- Marketing Magnified
- 6 Best Practices for Opportunity Management– Forward Metrics
- What Sets Best-in-Class Marketers Apart?– Business2Community
- Marketing Isn’t an Afterthought– Explore B2B
January 2014
- How to Take Back the Reins– Business2Community
- Bridging Marketing and Finance Using Metrics– Explore B2B
- A Bigger Megaphone Doesn’t Mean Better Marketing– Forward Metrics
- Translate Data into Business Value with These Four Tips– 4Hoteliers
- Linking Engagement to Profitability– 4Hoteliers
- Four Marketing Performance Management Resolutions for 2014– MarketingProfs
- A Bigger Megaphone Doesn’t Mean Better Marketing– Business2Community
- Performance Management for Marketers– Forward Metrics
- Power Tools: Pitfall or Potential for Precision– Explore B2B
2013
December 2013
- Key Steps for Creating a Performance Driven Marketing Organization– 4Hoteliers
- Marketing Technology: A Key Asset for Success– Business2Community
- The Price of Chasing the Next Shiny Toy– Forward Metrics
- Think Like the Competition– Explore B2B
- How to Create an Actionable Marketing Dashboard & Why You Need One– Explore B2B
- Linking Engagement to Profitability– Forward Metrics
November 2013
- Staking Your Category Claim– Forward Metrics
- Back to Our Roots for Successful Marketing– Explore B2B
- Using Metrics to Bridge Marketing and Finance– Business2Community
- Driving Revenue: Working the Numbers– Explore B2B
- 3 Tests Successful Marketing Dashboards Must Pass– Forward Metrics
- Are the Marketing Professors Playing Hooky?- HubSpot Inbound Hub
- Bridging Marketing & Finance: Don’t Get Lost in Translation– MarketingProfs
- What Sets Best-in-Class Marketers Apart?– Forward Metrics
- 7 Keys for Creating a Performance-Driven Marketing Organization– Explore B2B
- Bridging the Gap: In Pursuit of Lead Management– Forward Metrics
- Anybody Can Be A Marketer– Explore B2B
October 2013
- From Drab to Fab: Marketing Plan Crash– MediaPost (Marketing Daily)
- Analytics & Marketing Ops: A One-Two Punch for Growth– Forward Metrics
- Use Big Data to Support Marketing Performance Management– Explore B2B
- Alignment: Key to Marketing Performance– Forward Metrics
- Analytics: Essential Ace in Every Hand– Explore B2B
- Marketing Technology: A Key Asset for Success– MarketingGovernance
- Insights to Insights– Forward Metrics
- Power-Up Your Marketing to Prove Business Value– Explore B2B
- Connect Customer Experience, Convenience, & Differentiation to Business Results– Forward Metrics
- How to Take Back the Reins– MediaPost (Marketing Daily)
September 2013
- 1-800 Marketing: Transitioning from Service Provider to Value Generator– MarketingProfs
- Marketing Operations: Pit Crew or Service Station?– Explore B2B
- Transform Your Business with Voice-of-Customer– Forward Metrics
- A New Approach to the Marketing Budgeting Process– MarketingGovernance
- Bridging Marketing & Finance Using Metrics– Forward Metrics
- Creating a Change Agent Culture in Marketing– 4Hoteliers
August 2013
- The Anatomy of a Measurable Marketing Plan– ForwardMetrics
- Marketing Operations: Pit Crew or Service Station?– MarketingProfs
- Are the Professors Playing Hooky?– ForwardMetrics
- 5 Ways to Turn Big Data and Insight into Action– Online Marketing Insights
- 6 Best Practices for Opportunity Management– 4Hoteliers
- Power Tools-Pitfall or Potential for Precision–MarketingGovernance
- Writing a Killer Sales Playbook– Nimble Blog
July 2013
- Making Marketing Relevant to the Business (Infographic)– MarketingProfs
- Back to Our Roots for Successful Marketing–ForwardMetrics
- Bigger Megaphone Does Not Mean Better Marketing– 4Hoteliers
- Bolster Revenues with Win/Loss Analysis– ForwardMetrics
- Measuring and Linking Relevancy to Buying Behavior–ForwardMetrics
- Leveraging Funnel Metrics Inside of Salesforce.com to Drive Sales and Marketing Alignment-SalesForce Blog
- Leads Alone Don’t Determine a Marketing Program’s Success–Forward Metrics
- 6 Best Practices for Opportunity Management–Global CMO
June 2013
- Demystifying Marketing Metrics–Asian eMarketing
- Marketing Isn’t an Afterthought–ForwardMetrics
- A Bigger Megaphone Doesn’t Mean Better Marketing–MediaPost
- Four Errors Marketers Make When Measuring Performance–Forward Metrics
- Bridging Finance and Marketing Using Metrics– Asian eMarketing
- Staking Your Category Claim–4Hoteliers
- Picking Up TABs and CABs–ForwardMetrics
- More Data Does Not Equal Better Insights–Marketing Profs
- Does Your Marketing Dashboard Pass These Three Tests?– Asian eMarketing (MediaBuzz)
- Analytics Isn’t Business Acumen but it is a Mighty Important Part of the Equation– MarketingGovernance
- Data Chains Facilitate Marketing Performance Management–Asian eMarketing(MediaBuzz)
- How to Improve Performance Measurement in Four Step– MarketingProfs
- Ten (10) Questions that Make Change Happen– Forward Metrics
May 2013
- Marketing Still Needs to Prove Itself– Wise Marketer
- Survey Finds Marketers are Operationally Proficient but Strategically Stalled– 4Hoteliers
- Marketers are Operationally Proficient but Strategically Stalled– Fearless Competitor
- Marketers are Operationally Proficient but Strategically Stalled- MarketingGovernance
- Annual VisionEdge Marketing MPM Study Finds that Markters are Operationally Proficient but Strategically Stalled- PRWeb
- Three Requirements for CMO Longevity– 4Hoteliers
- Bridging Marketing and Finance Using Metrics– 4Hoteliers
- Staking Your Category Claim– Marketing Daily(MediaPost)
- Four Steps to Ensuring Your Strategy Achieves Results– MarketingProfs
- Bridging Finance and Marketing Using Metrics– Marketing Governance
April 2013
- Marketing…It’s More Than the “Make it Pretty” Department– ForwardMetrics
- The Art of Controllership–MediaPost
- Data Chains Facilitate Marketing Performance Management– Marketing Governance
- Three Requirements for CMO Longevity– Global CMO
- Anybody Can Be a Marketer…What Do YOU Think– ForwardMetrics
- Just Add Data: Some Assembly Required–4Hoteliers
- Planning Isn’t Free: What Marketers Can Learn From HGTV– ForwardMetrics
- Connect Customer Experience, Convenience, and Differentiation to Business Results– MarketingProfs
March 2013
- Managing Marketing Content Across the Customer Lifecycle– MarketingProfs
- Three Attributes to Extend Your CMO Longevity– MediaPost
- 10 Questions to Sharpen your Competitive Differentiation– Fearless Competitor
- Does Your Marketing Dashboard Pass These Three Tests?– Marketing Governance
February 2013
- Think Like the Competition–MediaPost
- The Blurring Line between Marketing Analyst and Marketing Strategist–WordPress
January 2013
- Power-Up Your Marketing to Prove Business Value – MarketingProfs
- Back to Our Roots – MediaPost
- Demystifying Marketing Metrics– Marketing Governance
2012
December 2012
November 2012
- A Three-Step Approach to Linking Content and Behavior: Measuring Relevancy – MarketingProfs
- Improve Your Marketing Performance – MediaPost
- Using Big Data to Support Managing Marketing Performance – 4Hoteliers
- Using Attribution to Understand Content Impact on Customer Behavior – 4Hoteliers
- Using Attribution to Understand Content Impact on Customer Behavior – Marketing Governance
October 2012
- The 6 A’s of Marketing Performance Management – Marketing Governance
- B2B Seller, Wake Up! Adopt Buyer Experience Management, or Get a Pink Slip from Customer 2.0 – Customer Think
- Putting the Multi into Channel Markets – 4Hoteliers
- The Six A’s of Marketing Performance Management – B2B Marketing Zone
- Take the First Step to Improve Your Marketing Performance – Marketing Booster Shot
- The Six A’s of Marketing Performance Management – MarketingProfs
- Grade A- Marketers Measure Results – Marketing Governance
- Using Big Data to Support Managing Marketing Performance – 4Hoteliers
September 2012
- Data Savvy Marketers Getting Better Results – The Wise Marketer
- Performance Management for Marketers – Asian e-Marketing
- Marketing Performance Management Survey and the 6 A’s Used by the Best-in-Class Marketers – Asian e-Marketing
- Study Finds Marketers Falling Short on Measuring Performance – BtoBOnline
- Survey Reveals that Data-Savvy Marketers Achieve Superior Results and Drive Business Organizations – Press Release
- Don’t Play Politics with Your Planning – MediaPost
- Leads Alone Don’t Determine a Marketing Progam’s Success– RainToday
August 2012
- Analytics: The Essential Ace in Every Hand– Forward Metrics
- Creating a Marketing Performance Management Policy– Marketing Governance
July 2012
- VEM and ITSMA Provide Marketing Data, Analytics, and Metrics Benchmarking Opportunity – Marketing Governance
- Measuring Sponsorship Effectiveness – 4Hoteliers
- Tip for Marketing Pros: Prepare for Everything– American News Report
- How to Transform Marketing Into a Center of Excellence– MarketingProfs
- Transforming Your Business with Voice-of-Customer– MediaPost
June 2012
- Linking Engagement to Profitability– 4Hoteliers
- Four Parameters for Selecting Marketing Metrics that Matter–Marketing Governance
- How to Improve Performance Measurement in Four Steps– Marketing Profs
- Performance Management for Marketers– MediaPost
May 2012
- Driving Revenue: Working the Numbers– MediaPost
- The Six C’s of a Customer-Centric Marketing and Sales Pipeline– Gardner Publications
- Follow 3 Steps to Identify Your Campaign Goals and Measure Their Outcomes– MarketingProfs
April 2012
- Leveraging Marketing Operations to Facilitate Agility and Marketing as a Center of Excellence– Marketing Governance
March 2012
- Two Key Building Blocks for Creating a Marketing Dashboard– MarketingProfs
- Alignment: Key to Marketing Performance– MediaPost
- Seven Key Steps for Creating a Performance-Driven Marketing Organization–Marketing Governance
- How to Create an Actionable Marketing Dashboard (and Why You Need One)– MarketingProfs
February 2012
- Analytics: The Essential Ace in the Hole– BrightTALK
- Big Data Promises Marketers Big Insights– Marketing Governance
- Five Steps for Creating a Viable Marketing Dashboard– Eloqua
- Analytics: The Essential Ace in Every Hand– MediaPost
- Five Fundamentals for Optimizing Marketing Stats with Measurement and Analytics– Texas CEO Magazine
January 2012
- Three Keys to Accelerating Marketing Measurement and a Fact-Based Culture–MarketingProfs
- Optimizing Your Marketing Mix in a Multi-Channel World–Marketing Governance
- VEM spotlighted in Chief Marketer metrics article authored by Richard Levey–Chief Marketer
- Use Big Data to Support Performance Management–MediaPost
- Marketers Must Focus On Outcome, Not Output, Metrics – Chief Marketer
2011
November 2011
- There’s More to Pipeline Metrics Than Leads–B2BBloggers
- Delivering On the Promise of Marketing Automation–MarketingProfs
- Get Your Marketing Analytics Game On–MediaPost Publications
- Square up Your Data to Get Your Marketing Analytics Game On–Marketing Governance
- Marketing Performance Excellence: What Sets Best-in-Class Marketers Apart– 4Hoteliers
October 2011
- A Focus on Revenue Is Not New Marketing Thinking – 4Hoteliers
- Brand vs. Business Marketers: Is Your Vocabulary Getting in the Way? – Marketing Governance
- A Focus on Revenue Is Not New Marketing Thinking – B2Bbloggers
- The Six C’s of a Customer-Centric Marketing and Sales Pipeline – MarketingProfs
- The Price of Chasing the Next Shiny Toy – GardnerWeb
- From Managing Metrics To Managing Performance – 4Hoteliers
- Analytics and Marketing Operations: A One-Two Punch for Growth – Marketing Governance
September 2011
- Embracing Customer Centricity: Two affordable methods of creating customer insight board– Texas CEO Magazines
- Marketing Performance Excellence: What Sets Best-In-Class Marketers Apart – AdMarks
- HGTV Makeovers And The Making Of A Marketing Plan – B2Bbloggers
- Modeling and Optimizing Your Marketing Mix – MediaPost
- Analytics and Marketing Operations: A One-Two Punch for Growth – MarketingProfs
August 2011
- Planning Isn’t Free: What Marketers Can Learn from HGTV – MarketingProfs
- Measures for Success: How to Become a More Accountable Marketing Organization – ANA Magazine
July 2011
- Improve Market Strategy By Thinking “Outside In” – 4Hoteliers
- The Business of Marketing: Enabling Marketing to Drive Revenue Growth and Market Share – CEO Refresher
- Measuring the Pay-off for Customer Loyalty – MediaPost
- Brand vs. Business Marketers: Is Your Vocabulary Getting in Your Way? – B2Bbloggers
- The Importance of Measuring the Effectiveness of Marketing – B2Bbuzz
June 2011
- Lay Of The Land: Creating Ecosystem Maps – MediaPost
- Grow the Bottom Line with Voice of the Customer Research – IFCA June eCommunique Newsletter
- Creating and Using Marketing Key Performance Indicators – CEO Refresher
- Beware of Shiny Marketing Toys – MarketingProfs
- Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe) – MarketingProfs
- Buyer Persona Grata: A Tool for Enabling Your Sales Organization – B2Bbloggers
May 2011
- Anybody Can Be A Marketer – 4Hoteliers
- Blog: The Importance of Measuring the Effectiveness of Marketing – B2Bbuzz
- News Brief: Survey Examines Marketing Performance Metrics – The Wise Marketer
- Blog: The Power of B2B Marketing Metrics: Demonstrate Your Value – Math Marketing
- The Price of Chasing the Next Shiny Toy – MarketingProfs
- Do You Have What It Takes To Earn An A? – MediaPost
- 3 Key Ways To Measure Social Marketing ROI – NPOST
- Is There An “A” From The CEO For Marketing In Your Future? – B2Bbloggers
- Press Release: Alignment Predicts Best in Class Marketers
April 2011
- Moving from Pretty to Customer-Centric Marketing – DSCOOP
- Grow the Bottom Line with Voice of the Customer Research – MarketingProfs
- Anybody Can Be A Marketer – 4Hoteliers
- Listen to the Voice of the Customer and Reap the Rewards – CEO Refresher
- Are The Professors Playing Hooky? – MediaPost
- Anybody Can Be A Marketer – B2Bbloggers
- Improve Performance and Revenue With Marketing Automation – CEO Refresher
March 2011
- Listen to the Voice of the Customer and Reap the Rewards – CEO Refresher
- Six Best Practices for Opportunity Management – B2Bbloggers
- The Ins and Outs of Developing a Customer-centric Measurable Marketing Plan – B2Bbuzz
- Marketing Accountability- Marketing: More than Just a Pretty Face – MediaPost
- How Vulnerable Are You To Customer Defection – MarketingProfs
- 3 Key Ways To Measure Social Marketing ROI – MediaPost
- Sentiment Analysis as a Measure of Social Media Engagement – B2Bbloggers
February 2011
- Press Release: New Products from VisionEdge Marketing Tackle Top Three Marketing Challenges
- How Vulnerable Are Your Customers – CEO Refresher
- KPIs Provide Insight to Influence Success and Strategy – MarketingProfs
- From Managing Metrics to Managing Performance– MediaPost
- Conquering the Marketing-Sales Divide – NPOST
January 2011
- Five Steps to Improve Your Marketing Accountability – Customer Think
- Make Marketing Count in 2011 – CEO Refresher
- Resolve to Make Marketing Count in 2011 – MediaPost
- Five Marketing Accountability Resolutions for 2011 – MarketingProfs
2010
December 2010
November 2010
- Outside-In Thinking Improves Strategy – MediaPost
- Six Best Practices to Improve Sales and Marketing Alignment –MarketingProfs
October 2010
- Using the Customer Buying Process – MediaPost
- Improve Sales and Marketing Alignment to Accelerate Revenue –CEO Refresher
- Five Best Practices for Sales Enablement –NPost
September 2010
- Get The Most From Your Marketing to Successful Companies: Marketing Isn’t Just an Afterthought – Gardner Web
- 4 Steps to Improve the Value of Marketing – MediaPost
- Marketing Strategy, Wherefore Art Thou? – MediaPost
- How the CEO Can Help Develop a Customer-Centric Measurable Marketing Plan – The CEO Refresher
- Three Critical Steps for Securing Your Marketing Budget – MarketingProfs
August 2010
- Strategy The Critical Link Between Marketing Objectives and Programs – The CEO Refresher
- Marketing’s Missing Link – MarketingProfs
July 2010
- Three Key Investments for Improving Marketing Effectiveness and Accountability – MarketingProfs
- Bridging the Gap: Astronauts,Fighter Pilots, and Air Traffic Controllers Needed – SMM
- Expect More Than Leads From Your Marketing – The CEO Refresher
- 6 Ways To Engineer A Customer-Buying Pipeline – MediaPost
June 2010
May 2010
- Establishing Key Metrics for Measuring the Value of Loyal Customers | Part 2 – Loyalty Management
- The Three P’s of Marketing Operations – MarketingProfs
- Measuring Beyond the Lead – MediaPost
- Does Your Marketing Measure Up? – The CEO Refresher
- Moving to Measuring Performance – MediaPost
- News: New Focus on Marketing Performance Management
April 2010
- Marketing Audits Lead to Improved Marketing Performance – Marketing Magnified
- The Nine Most Common Data Mining Techniques Used in Predictive Analytics – MarketingProfs
- Bridging the Gap: Winning the Marketing Budget Battle – 4Hoteliers
- The World of Cross – Channel Analytics – MediaPost
- Press Release: Annual VisionEdge Marketing Study Finds Marketers Need to Move from Metrics Management to Performance Management
- Using Touch Point Effectiveness Analysis to Improve the Customer Experience – The CEO Refresher
March 2010
- Leveraging Actionable Customer Data for Revenue Growth – Everything Technology Marketing
- Anatomy of a Measurable Marketing Budget: Acquisition, Retention, and Value Growth – 4Hoteliers
- Comments Can Be a Key to Engagement – MediaPost
- Leveraging Actionable Customer Data for Revenue Growth – The CEO Refresher
February 2010
- For Whom the Bell Tolls – CMO Council
- A 12-Step Guide for Driving Marketing Action with Data – MarketingProfs
- Customer Metrics Every Organization Should Track and Measure – TeleFaction
- Press Release: VisionEdge Marketing in Conjunction with Marketo Launch 9th Annual Marketing Performance Measurement Survey
January 2010
- Gaining Insight into Marketing Results: The Value of a Marketing Dashboard – CEO Refresher
- Bridging the Gap: Three Steps to More Actionable Customer Data – Manage Smarter
2009
December 2009
- Embracing Cross-Channel Analytics to Create a Competitive Advantage – MarketingProfs
- Marketing Operations Challenges and Trends: “Quick Take” – Chief Marketer
- Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan – CEO Refresher
November 2009
- Bridging The Gap: Winning the Marketing Budget Battle – Manage Smarter
- Anatomy of a Measurable Marketing Budget: Acquisition, Retention and Value Growth – CEO Refresher
- CMO Council Report: Executive Summary: Define Where to Streamline: Making Marketing Supply Chains More Efficient, Agile and Enviro-Friendly – CMO Council.
- For Whom the Bell Tolls: The CMO – 4Hoteliers
- Marketing: Beware of ‘Outkicking The Coverage’ (updated) – MarketingProfs
October 2009
- Getting Sales to Accept More Qualified Leads – Empowered by Alterian
- Marketing Audits Lead to Improved Marketing Performance – CEO Refresher
- Bridging the Gap: Improving Your Go-to-Market Success – Manage Smarter
September 2009
- Bridging The Gap: Getting Sales to Accept More Qualified Leads – Manage Smarter
- Setting Performance Targets: The Ins and Outs in 10 Steps – MarketingProfs
- Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan – CEO Refresher
- Quality Marketing Metrics Enable Marketing’s Opportunity to Impact Strategic Direction – 4Hoteliers
August 2009
- Measuring the Value of Social Marketing and Media – 4Hoteliers
- Avoid Letting Marketing “Outkick the Coverage” – The CEO Refresher
- Bridging the Gap: How to Leverage Ecosystem Maps – Manage Smarter
- A Closer Look at Customer-Centricity – Target Marketing
- nPost adds VisionEdge Marketing as Regular Contributor to Entrepreneurial Blog – PRweb
- Four Customer-Centricity Best Practices and Three Customer-Value Metrics For Customer-Relationship Success – MarketingProfs
July 2009
- The Power of Setting Marketing Performance Goals – Web Marketing Today
- Bridging the Gap: In Pursuit of Lead Management – Manage Smarter
- Getting the Biggest Bank for Your Social Media Buck – Chief Marketer
- Applying Six Sigma to Marketing to Grow Revenue – BPM Forum
- Four Processes to Supercharge Your Marketing Organization’s Performance – Alterian
- Using Marketing Metrics to Create a Competitive Advantage – CEO Refresher
June 2009
- Bridging the Gap: Astronauts, Fighter Pilots and Air Traffic Controllers Needed – Manage Smarter
- VisionEdge Marketing celebrates its ten year anniversary with ten hours of free access to its searchable TIPS database – PR Web
- Tune Your Marketing Organization for Peak Performance – CEO Refresher
May 2009
- Bridging the Gap-Engaging Your Customers in Intelligence Gathering – Manage Smarter
- Manhattan Marketing Maven – Measuring Marketing Magic
- Win/Loss Analysis (Part 2)óA Process for Taking Revenue Up a Notch – MarketingProfs
- Six Bull Riding Lessons for Businesses – CEO Refresher
April 2009
- Marketing Metrics in Action Review – Manage Smarter
- B2B Four Key Processes to Optimize Your Marketing Organizations Performance – BMA
- Bridging the Gap: Does Your Marketing Team Have the Right Stuff? – Manage Smarter
- Managing Marketing Performance: The Role of Data, Analytics and Metrics – MarketingProfs
- Findings From the Eighth annual Marketing Performance Management and Measurement (MPM) Survey Show Marketers are Losing Ground When it Comes to Measuring Marketing Performance and Gaps are Widening – Click Here to Read the Top Line Findings
- Win/Loss Analysis (Part 1): A Process for Taking Revenue Up a Notch – MarketingProfs
March 2009
- Bridging the Gap: Four Processes to Fine Tune Your Marketing Organization’s Performance – Manage Smarter
- Marketing Management Association Spring 2009 Issue
- Bolster Revenue with Win/Loss Analysis – The CEO Refresher
- Managing Touch Point Value: 10 Steps to Improve Customer Engagement – CustomerThink
February 2009
- Benchmarking: A Best-Practice for Improving Marketing Performance (Part Two) – MarketingProfs
- Bridging the Gap: Measuring the Value of Social Marketing and Media – 4Hoteliers
- Four Processes to Supercharge your Marketing Organization’s Performance – The CEO Refresher
- Four Errors Marketers Make When Measuring Performance – Direct Marketing
January 2009
- Benchmarking to Improve Marketing Performance – The CEO Refresher
- Benchmarking: A Best-Practice for Improving Marketing Performance (Part One) – MarketingProfs
- Bridging the Gap: Measuring the Value of Social Marketing and Media – ManageSmarter
- Alterian Includes VEM’s Patterson in Sixth Annual Study The Marketer’s Day Published 2009
- Customer-Centric Planning Cleared for Takeoff at Southwest Airlines Cargo – Customer Think
- Benchmarking Performance Management – The Key to Successfully Managing Marketing in a Global Economy– International Academy Of Management and Business
- DIRECT includes VEM’s Patterson in The C-Level Game
2008
December 2008
- How to Use Scenarios to Create Buyer Segments – MarketingProfs
- Ten Marketing Measurement Questions Every CEO Should Ask – CEO Refresher
- Bridging the Gap: Unlocking the Power of the Marketing Dashboard (Part 2) – ManageSmarter
November 2008
- Measuring the Value of Social Marketing and Media – MarketingProfs
- Embracing Sustainability to Boost Sales and Increase Loyalty – The CEO Refresher
- Bridging the Gap: Unlocking the Power of the Marketing Dashboard (Part 1) – Manage Smarter
- How Marketing Can Go Beyond the “Make it Pretty” Syndrome – EZine
October 2008
- Loyalty Begins With the Right Customers: Pinpoint Your Marketing Efforts Through Smart Segmentation – CustomerThink
- Putting the Capital Back in the Brand – Manage Smarter
- Tune Your Marketing Organization For Peak Performance – CEO Refresher
- Bridging the Gap: A Way to Manage Performance Pressure – Manage Smarter
September 2008
- Press Release: VisionEdge Marketing Releases Third Book
- Tackling the “Too HardTo” Pile of Marketing Accountability – MarketingProfs
- Business Intelligence and Predictive Indicators for the Performance-Driven Organization – Journal of DAM
- To Survive and Thrive Takes Analytical Muscle – MMA
- CABs and TABs: Market Research Vehicles Ideal for Every CEO – CEO Refresher
- Not All Customers Are Alike: How IN Retooled Its Metrics and Doubled Its Coversion Rate – CustomerThink
August 2008
- Marketing Metrics: What’s the Big Deal?
- CABs and TABs: A Market Research Vehicle Ideal for Every CEO- CEO Refresher
- Tackling the “Too Hard To” Pile of Marketing Accountability – MarketingProfs
- VisionEdge Marketing releases third book – Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization
- Bridging the Gap: Create a Playbook for Sales Enablement –Manage Smarter
- Personal Branding – It’s What Sets A Maverick Apart From The Herd – EzineArticles.com
- CEO as Top Data Dog – CEO Refresher
- Managing Marketing Performance: The Role of Data, Analytics, and Metrics – MarketingProfs
July 2008
- Marketo’s Interview with VEM President Laura Patterson
- Five Steps to Prepare Marketing for Demonstrate Value in a Tough Economic Climate – Alterian Newsletter
- Bridging the Gap: Transforming a Use Case Into a Sales Enablement Tool
- Five Steps to Prepare Marketing for Demonstrate Value in a Tough Economic Climate – EZineArticles.com
- Marketing Metrics- What’s the Big Deal? – Digg.com
- Applying Six Sigma to Marketing to Grow Revenue – CEO Refresher
June 2008
- Continuous Improvement with Laura Patterson – CRM Vendor List Blog
- Marketing’s New Imperative: Engagement – EZineArticles
- Bridging the Gap: Sales Enablement Tools and Personas
- Advisory Boards: Innovation Means Knowing What Your Customers Want
- Marketing Optimization for Maximum ROI
- Measure for the C-Suite – B-to-B Online
- Tektronix finds surprising results from Net Promoter Scores – B-to-B Online
May 2008
- Recording of VEM’s “Creating a Performance-Driven Marketing Organizaton” at Alterian Webinar
- Bridging the Gap: Customer-Centric Alignment
- Roundtable: Taking Measure of Which Metrics Matter – B-to-B online
- Marketing’s New Imperative – Engagement
- How Marketing Can Go Beyond ‘Make It Pretty’ Syndrome
April 2008
- Marketing’s Critical Role in Pipeline Growth
- Five Steps to Prepare Marketing for Demonstrating Value in a Tough Economic Climat
March 2008
- 2008 MPM Study Identifies 3 Gaps
- To Survive and Thrive Takes Analytical Muscle
- Henry Stewart ENewsletter
February 2008
- Creating a Strategy Roadmap for Marketing Operations
- VisionEdge Marketing Added to Forrester Research Report
- Ten Questions Every CEO Should Ask Their Marketing Leadership
January 2008
- For Whom the Bell Tolls- Not Necessarily the CMO – CustomerThink VEM CEO Added to CustomerThink Advisory Panel
2007
December 2007
- Marketers Must Tap Into the Year of the Customer – CustomerThink Recovering the Lost Art of Product Marketing – MarketingProfs
- Making Demand Generation Measure Up – CEO Refresher Marketing and Sales Alignment for Improved Effectiveness – Journal of DAM
November 2007
- Taking on the Metrics Challenge – Journal of Targeting
- How Marketing can Lead the Charge for Business Innovation – marketingprofs.com
October 2007
- Conquering the Marketing-Sales Divide – businessmarketinginstitute.com
- Measuring Only Marketing Activities Won’t Reveal the Return On Marketing Investment – customerthink.com
- How Effective is Your PR? Media Impressions Can’t Give You the Whole Picture – customerthink.com
- Product Portfolio Management: Marketing’s Contribution for Improving New Product Success and Organizational Performance – CEO Refresher
September 2007
- Know Your Customers’ Wallet Share to Retain the Best Customers – customerthink.com
- Which Metrics Measure Marketing’s Impact on Business and Influence Strategic Direction – marketingprofs.com
August 2007
- A Five-Step Customer Mapping Process to Improve Customer Retention – marketingprofs.com
- Applying Six Sigma to Marketing to Grow Revenue – CEO Refresher
July 2007
- How to Write a Playbook that Enables Sales Effectiveness – MarketingProfs.com
- Quality Marketing: Making Marketing More Strategic – Journal of Digital Asset Management
June 2007
- Transforming a Use Case Into a Sales Enablement Tool – MarketingProfs.com
- Improve Marketing and Sales Alignment and Your Company’s Revenue – CEO Refresher
May 2007
April 2007
March 2007
- Measure It, then Manage It – Quirks Marketing Research Review
- Marketing Performance Survey Results – The Wise Marketer
- The Science Side of Marketing and the Emergence of Marketing Operations – MarketingProfs.com
- B to B Magazine Finds Business Goal/Measurement Gap from Marketing Performance Survey 2007
- ITSMA Interviews Laura Patterson:†How to Strengthen Your Relationships with the CFO
- VisionEdge Marketing Releases Results for Marketing Performance Survey 2007
- CABs and TABs: Market Research Vehicles Ideal for Every CEO – CEO Refresher
February 2007
- Twelve Metrics for Marketing Performance – Published on Marketing Connections
- AlterPoint and HyPerformix Select VisionEdge Marketing to Develop Strategies for Achieving Revenue Goals
- Marketing and Finance: From Adversaries to Allies –Chief Marketer
January 2007
- Using Personas as a Sales-Enablement Tool – MarketingProfs.com
- Metrics and Buying Pipeline – Photizo Group
- Quality Marketing Metrics Enable Marketing’s Opportunity to Impact Strategic Direction – CEO Refresher
- The Power of Persona – Manage Smarter
2006
December 2006
- Quality Marketing Metrics Enable Marketing’s Opportunity to Impact Strategic Direction – CEO Refresher
November 2006
September 2006
August 2006
July 2006
- Tektronix Engages VisionEdge Marketing to Expand Customer Metrics Insight.
- The Role of Culture in the Marketing Accountability Journey
May 2006
April 2006
- The Role of Culture in the Marketing Accountability Journey – DM News
- Flowserve Corp. and Zebra Technologies Engage VisionEdge Marketing to Expand Performance-Driven Marketing Initiatives.
March 2006
- Your Business Goals: Beacon or Fog Bank? – CEO Refresher
- Building Metrics to Prove Marketing’s Value – RFL Communications
- Fifth Annual Marketing Performance Management Survey Shows Increasing Dissatisfaction with Measurement Processes and Tools.
February 2006
January 2006
- Metrics and the Buying Pipeline – Marketing Magnified
- A Marketing Toolkit for Every CEO – CEO Refresher
2005
December 2005
November 2005
October 2005
September 2005
August 2005
- VisionEdge Marketing Helps Two Companies Compete in Rapidly Evolving Markets
- If You Don’t Measure It, You Can’t Manage It: The Best Marketing Metrics for Managing Marketing Performance – CEO Refresher
July 2005
- If You Don’t Measure It, You Can’t Manage It. The Best Marketing Metrics for Managing Marketing Performance – Management First
June 2005
May 2005
March 2005
- Businesses Still Tackling How To Measure Marketing’s Performance
- The Four Marketing Practices of Winners – MarketingProfs.com
February 2005
January 2005
- What the CEO Can do to Put Sales and Marketing on the Same Revenue Page – SalesVantage.com
- Using the Pipeline to Align Sales and Marketing – SalesVantage.com
2004
November 2004
October 2004
September 2004
June 2004
- VisionEdge Marketing Releases Second Book – Measure What Matters: Reconnecting Marketing to Business Goals
- VisionEdge Marketing launches beta versions of three web-based pay-per-use tools for positioning and segmentation analysis
- VisionEdge Marketing Celebrates Five-Year Anniversary With Launch of Book and Suite of Marketing Tools.
May 2004
January 2004
2003
December 2003
November 2003
September 2003
- The Twelve Best Metrics for Measuring Marketing Performance – Business To Business Marketer Magazine
August 2003
July 2003
June 2003
May 2003
February 2003
2002
December 2002
September 2002
August 2002
April 2002
- Third Annual VisionEdge Marketing Summit Explores How Marketing Strategies Impact Valuation
- Five Companies Engage Austin Marketing Company to Meet Challenges of Economic Climate
