Customer-Centric and Data-Driven Framework Delivers Market Growth

Do you find that your customers’ expectations are constantly changing, your competition is fierce and your markets are dynamic?  If you do, these are the challenges we help you successfully […]

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How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition | What’s Your Edge?

The answer to the two important questions my grandfather asked before every fishing outing will improve your customer acquisition and Marketing and Sales alignment.

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How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Employing customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.

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How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term

Your customer success plan is not a strategic account plan. Understand the difference and how to create and measure your customer success plan.

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How Marketing Operational Excellence Facilitates Growth and Customer Value

Operational excellence helps create an Marketing organization that can deliver on growth. Six Sigma provides a method for improving operational excellence.

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How to Eliminate Breakpoints to Improve Customer Experience

The breakpoints in customer interactions deserve your greatest attention. Improve customer experience with these 5 steps.

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How to Use Customer Insights to Spur Growth

Customer insights are mission critical in the “Age of the Customer,” where “empowered customers” make creating a growth strategy more complex.

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Marketing Metrics in Action

Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization Description Patterson offers a realistic approach any company can put into practice. In three sections, her book advises how to figure […]

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Customer Journey Mapping Workshop

Workshop Description The more you understand your customer’s journey the better you can address opportunities to improve key business results, such as product/service adoption, expanded share of wallet, customer loyalty […]

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Market & Customer Segmentation Workshop

Workshop Description The Market & Customer Segmentation Workshop (MCS) is an interactive work session designed to help organizations determine criteria and identify segments that would best meet this criteria. The following ground […]

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