A Fournaise study of CEOs touted that “Over 70% of chief executives believe marketers to be disconnected from business results and focus on the wrong areas…..”.
Since 2001, our own marketing performance management research had revealed that only about a 25% of marketers earn top marks from the C-Suite on their ability to prove their value, impact and contribution.
As pioneers in the areas of Marketing Performance Measurement and Management, we have invested in and built core competencies to ensure you have the capabilities you need to prove the value of Marketing. The VisionEdge Marketing Performance Management and Marketing Effectiveness and Accountability practices encompass:
- Amplify Your Marketing Performance Management
- Upgrade Your Performance Measurement
- Align Your Marketing to Business Results and Architect Customer-Centric Outcome-Based Marketing Plans
- Employ Meaningful and Powerful Metrics & Key Performance Indicators to Measure Marketing’s Value
- Enumerate Marketing Accountability & ROI
- Fine Tune Your Marketing Accountability: Serve Up an Actionable Marketing Dashboard
- Benchmark and Audit Your Performance Management Prowess
- Join the ranks of the Best-in-Class Marketers and prove the value of your Marketing. Test your metrics IQ today.
Access the practice in two ways: MetStrat™ for MPM and Accelance®. Join the ranks of the Best-in-Class Marketers and prove the value of your Marketing.
