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How the Best Marketers Leverage Alignment to Drive Business Outcomes

The best-in-class marketers repeatedly measure their impact, value and turn the C-suite into their champion. In fact, research shows that these Marketing leaders do several things differently and consistently better to achieve real business results and unwavering organizational support. The secret to their success is aligning their Marketing directly to business outcomes that matter.

Alignment Practices Connects Marketing to the Business

VEM’s Alignment Practice Helps You Create Direct Line-of-Sight Between Marketing and Business Results.

Alignment is critical to quantify Marketing’s real value to the business. Having a clear line of sight between Marketing initiatives and the business is essential for making the best strategic and tactical decisions about customers, channels, touch points and content investments. At every level, alignment points the way to accountability and shows exactly what data you will need, what analytics to apply, and what metrics to use to populate your dashboard. Even the most sophisticated data collection and analysis can be completely undermined by the lack of proper alignment.

Create Marketing Alignment with Direct-Line-of-Sight

Best-in-class Marketing organizations create a direct line-of-sight between their Marketing investments, activities and business outcomes. They take an outcome-based approach to alignment to reveal what Marketing can do to support the whole business, not just the department itself.  If you want to become one of the leading Marketing organizations in your category or market, we can help. Using our proven and patented Accelance® outcome-based methodology, we can help you reinforce Marketing’s alignment and lay the foundation for your all of your Performance Management.

3 Ways To Access VEM’s Proven Methodologies For Alignment

We makes it easy for you to choose the best way to take your Marketing to the next level. Pick the option or options that work best for you to get started right away.

  1. Complete Collaborative Consulting Engagements.To expedite results and/or for organizations that want to leverage all of VEM’s expertise, maximize knowledge and skill transfer, and benefit from a change management plan,we provide a robust, customized consulting engagement designed to address your unique needs. Together, we work hand-in-hand to build a best-in-class Marketing function for your organization that is fully aligned to business outcomes and ready to demonstrate and achieve excellence.
  2. Identify Your Gaps and Needs with Our Proven Audits and Assessments. VEM can help you audit and benchmark your organization. You will be able to see exactly how you stack up against best-in-class organizations that get high marks from the C-Suite for their ability to prove and improve the value of Marketing. By identifying any gaps you have as well as understanding how to address them, we help you dramatically improve your alignment to drive business outcomes.
  3. Inspire and Educate Your Team. Whether you choose a workshop or a 1 to 2 hour speaking engagement, VEM can bolster your Marketing team’s skills and capabilities by helping you create your own set of blueprints for action and performance. In either instance, tap Laura Patterson, considered the trusted authority on alignment, accountability, analytics and operational excellence by both organizational Marketing leaders and her peers. She can engage your team either on-site or online, and show you how leading marketers think about, leverage and improve Marketing alignment and directly link the work and investments of Marketing to business results.

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