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Cooking up Your Best Marketing Performance: 2017 MPM Study Report

$489.00

The 16th Annual Marketing Performance Management (MPM) Benchmarking Study was conducted by Hive9, Valid USA, and VisionEdge Marketing in 2Q 2017. This is one of the few continuous studies that focuses on the MPM discipline. The study’s primary purpose is to provide insight into what are the MPM practices of Best-in-Class Marketing organizations.

Description

2017 Marketing Performance Management Benchmarking Study

Overview:
The 16th Annual Marketing Performance Management (MPM) Benchmarking Study was conducted by Hive9, Valid USA, and VisionEdge Marketing in 2Q 2017. This is one of the few continuous studies that focuses on the MPM discipline. The study’s primary purpose is to provide insight into what are the MPM practices of Best-in-Class Marketing organizations.

Why You Need This Report:
The comprehensive 60-page report includes the in-depth analysis with numerous accompanying charts of how well Marketing organizations measure and report on Marketing’s value, use data and analytics, and run the function. The report specifically identifies what Best-in-Class Marketing organizations do better and differently. The recommendations can be implemented by any Marketing organization aspiring to prove Marketing’s impact, value, and contribution and achieve greater credibility and more influence within their organization.

If you’re feeling the pressure from the C-Suite, you’re not alone.

What’s on the Menu: Table of Contents
The Best-in-Class Marketer’s Cookbook for Performance Management… 3
Top Cut for Achieving Marketing Performance Management… 7
Mastering the Ingredients of Good Performance Management… 9
Value Creators Translate Recipes Into Fine Cuisine… 53
Recommendations on How to Build Your Performance Management Kitchen… 57

Study Methodology:
The findings are based on responses from over 400 qualified participants, spanning a diverse range of companies from business-to-business and business-to-consumer companies around the world.

Study Participants:

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