Customer-centric value propositions articulate the benefits and solutions a customer can expect from engaging with the business, distinguishing it from direct and indirect competitors. But how can you measure whether the connection created between business and customer value will stand the test of time? Discover the three questions to answer to determine whether what’s been built has a strong, solid foundation that will support long-term success.

Ensure that your organization’s products and services success and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. These five customer-centric tips used to create successful movies are just as applicable to every organization.

Finding and targeting an accessible niche can be a competitive advantage and a successful way to achieve faster organic growth. Here are the top 5 benefits and how to identify a viable niche worth pursuing.

Is a product-led growth strategy the right fit for you? Here are 5 things to keep in mind should you want to embrace this customer-centric strategy and 7 key measures of success.

The lack of adoption and potentially growth overall is often a result of the customer-centric blind spot. In business, addressing the customer-centric blind spot requires both turning our heads and widening our view. Begin to widen your field of vision with these 10 questions.

Successful adoption of your innovation needs Marketing, both upstream and downstream, and Marketing inside and outside of the organization. Here’s how to motivate consideration and adoption.

Here’s how market validation research helps improve product adoption, selling, and ultimately growth. Focus your research on 5 key topics.

Successfully bringing new products to market is a daunting task with many moving parts. This episode explores how to use a case study approach for the announcement phase of the product launch.

There are three things you need to constantly monitor if growth is critical for your future and you’re in a well-established market.

When customers are confused, they do one thing – nothing. Are you guilty of creating confusion? This post explores 3 types of confusion and 4 steps you can take to reduce confusing buyers.