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How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage


Thank you for attending the Demand Metric B2B Virtual Summit. We all know the world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage.

While the importance of data is well known and marketers are ideally situated to leverage actionable data. Successfully combining data and analysis helps marketing identify new customer segments that will deliver higher profits, current customers with the greatest value potential, and new products that will be the most relevant both to new and current customers.

In the presentation we explored the problems many marketing organizations experience when attempting to translate data into insights and use these to inform strategy. We addressed how companies can use data and analytics to create and execute a data-driven strategy. We covered the following topics:

  • Understanding the role of data and analytics
  • Learning how to properly evaluate data and transform it into actionable insights
  • Using information to create a data-driven marketing strategy

To Download your copy of the presentation handout, please follow this link. Remember to be logged in!

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