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The Making of a Relevant and Actionable Marketing Dashboard

September 16, 2020

American Marketing Association Event

Today with so many technology platforms it seems like creating a Marketing dashboard would be a piece of cake. If that were so, why does the C-Suite continue to be disappointed in how Marketing reports on its value, contribution and impact? John Paul Getty summed up the problem well: “It’s no use sharpening the bit if you’re drilling in the wrong place.” Best-in-Class marketers understand that building a culture of accountability drives and demonstrate how your organization is delivering real business value. Scorecards and dashboards are two vital tools Marketing needs to effectively execute to communicate its value, facilitate decisions and make course corrections. In this session, learn what it takes to develop a relevant and actionable Marketing dashboard.

Key Learning Objectives:

  1. Scorecards and Dashboards – what’s the difference and when to use each
  2. Five steps for creating a relevant and actionable Marketing dashboard
  3. Key Marketing metrics for every dashboard


September 16, 2020

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