We know your resources are always tight and time is always short. Our customers depend on our proven frameworks, resources, workshops, and advisory services to propel their organization’s customer-centricity, data-derived decisions, and operational excellence forward. They use our proven expertise based on best practices to help collect the right data, translate that data into meaningful insights, measure what matters, and improve performance management processes.

We have enabled our customers to achieve growth in measurable, essential, and proven ways, based on these 5 beliefs:

1.  Customer-centricity is the Only Way to achieve sustainable, profitable growth.

2. Data-Driven insights drive innovation and provide a competitive advantage.

3. Upstream Marketing leads the strategy to grow customer value.

4. Operational excellence scales growth and improves performance.

5. Growth strategies focus on solving customer problems and creating customer success.

Good Answers Start with Good Questions

Our customers are often grappling with the challenges and complexities associated with achieving sustainable growth and staying ahead of the competitions. Sometimes they hit a wall and need expert help that can offer fast access to the newest best practices and fresh perspectives to support decision making, mitigate risk, and guide strategic choices.

Where to start? Start with decisions you need to make and questions you need to answer. Not sure what kinds of questions we can help you with.

Here are the top 12 questions companies typically have when they come to us (in no particular order):

1. What market or customer segments should we pursue and in what order?

2. What are our customers’ and prospects’ buying criteria or supplier preferences?

3. How do we stack up against the competition and how can we position ourselves better?

4. What is the ecosystem for the market we are in or want to enter and how can we leverage it to increase our traction and/or penetration?

5. How do we validate and increase traction of new products and/or what new products should be in our innovation pipeline and how should we bring these to market ?

6. What is our customers’ and prospects’ buying process, how can we use this to better align marketing and sales, configure our processes and systems, address lead qualification and scoring, and what metrics should we use to measure marketing’s contribution to revenue?

7. What are the buying personas for our customers and prospects?

8. How do we establish and manage a customer advisory board or acquire more customer insights?

9. What metrics should we use to measure marketing and show our value,  and how should we report these?

10. What skills, systems and tools do we need to improve marketing’s performance?

11. How is our marketing organization performing, where are our gaps, and how do we close these?

12. How and where can we improve our marketing processes and/or workflow?