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Proven Guides for Your Marketing Excellence Expedition

As a Marketing leader, when you hit a wall, you need answers, insights and advice from true, recognized experts. No matter what you face, from accelerating growth to creating customer value to proving Marketing’s contribution to the business, we are that team and can help you overcome your most pressing issues. We have sat in your chair and have knowledge, frameworks and processes to turn your challenges into real wins that drive the business forward, faster. Our customers rave about how we help them create and leverage metrics, dashboards, proven models to make smarter, more effective customer, product, and market. Most importantly, we are not an expensive firm that doesn’t do any heavy lifting or simply talks a good game. We are your partner, helping solve your most difficult problems with ease and making your Marketing organization the focal point for driving growth.

 

What You Can Count on From VisionEdge Marketing

We know Marketing budgets are always under scrutiny and that marketers remain under fire to prove their contribution, value, and impact on and to the bottom line. How well you measure  your value, impact, and contribution impacts how your Marketing is treated and how much Marketing will be allowed to invest on behalf of the organization.

Our customers depend on our customized tools and processes to propel their Marketing accountability, alignment, data-derived decisions and operational excellence forward. They use our proven expertise based on best practices to help collect right data, translate that data into meaningful insights, measure what matters, report on Marketing’s value, and develop and improve performance management processes. The outcome is a stronger Marketing organization that  can connect its work and investments to business results, accelerates growth and increases customer value.

Here’s how our customers count on us most:

  1. Align Marketing with business outcomes and establish performance targets to support long-term and short-term strategies.
  2. Utilize data, analytics, and models to find, keep, and grow the value of customers.
  3. Bring rigorous and repeatable processes to customer, market, and product decisions.
  4. Improve accountability with metrics and dashboards to measure and report on Marketing’s contribution.
  5. Transfer new skills and capabilities to become a customer-centric performance-driven Marketing organization.

Good Answers Start with Good Questions

Here are the top 12 questions companies typically have when they come to us (in no particular order):

  1. What market or customer segments should we pursue and in what order?
  2. What are our customers’ and prospects’ buying criteria or supplier preferences?
  3. How do we stack up against the competition and how can we position ourselves better?
  4. What is the ecosystem for the market we are in or want to enter and how can we leverage it to increase our traction and/or penetration?
  5. How do we validate and increase traction of new products and/or what new products should be in our innovation pipeline and how should we bring these to market ?
  6. What is our customers’ and prospects’ buying process, how can we use this to better align marketing and sales, configure our processes and systems, address lead qualification and scoring, and what metrics should we use to measure marketing’s contribution to revenue?
  7. What are the buying personas for our customers and prospects?
  8. How do we establish and manage a customer advisory board or acquire more customer insights?
  9. What metrics should we use to measure marketing and show our value,  and how should we report these?
  10. What skills, systems and tools do we need to improve marketing’s performance?
  11. How is our marketing organization performing, where are our gaps, and how do we close these?
  12. How and where can we improve our marketing processes and/or workflow?

What Customers Have to Say About Us

“We chose VisionEdge Marketing because they demonstrated the background and knowledge and successful prior experience that suggested they could help us develop the right set of metrics and achieve our goal,” Jason Horenci, Marketing VP, ING Retail Annuity

“When we asked industry peers to recommend a resource that could help us, one name was mentioned again and again, VisionEdge Marketing.” Bruce Butler, President, ETS-Lindgren

“HyPerformix chose VisionEdge Marketing because of its data-driven approach to segmentation. We wanted to work with a firm who had a well-defined methodology and existing model,” Bruce Milne, Vice President Products and Marketing, SocialWare

If you are looking for leading experts to enable you to identify, deliver, and measure your contribution and value, contact us today to request a complimentary consultation.

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