Solving your most difficult problems needed to drive growth, create value, and improve performance

As a business leader, when you hit a wall, you need answers, insights, and advice from true, recognized experts. No matter what you face, from accelerating growth to creating customer value to achieving a high performing organization, we are that team and can help you overcome your most pressing issues. We have sat in your chair and have knowledge, frameworks, and processes to turn your challenges into real wins that drive the business forward, faster. Our customers rave about how we help them use data-driven insights to create and leverage growth strategies and plans; define measures, and dashboards for performance management, develop processes to support operational excellence.  Most importantly, we are not an expensive firm that simply talks a good game. We are your partner, helping solve your most difficult problems with ease and making your organization the focal point for driving growth.


What You Can Count on From VisionEdge Marketing

We know your resources are always tight and time is always short. Our customers depend on our proven frameworks, resources, workshops, and advisory services to propel their organization’s customer-centricity, data-derived decisions, and operational excellence forward. They use our proven expertise based on best practices to help collect the right data, translate that data into meaningful insights, measure what matters, and improve performance management processes.

We have enabled our customers to achieve growth in measurable, essential, and proven ways, based on these 5 beliefs:

1.  Customer-centricity is the Only Way to achieve sustainable, profitable growth.

2. Data-Driven insights drive innovation and provide a competitive advantage.

3. Upstream Marketing leads the strategy to grow customer value.

4. Operational excellence scales growth and improves performance.

5. Growth strategies focus on solving customer problems and creating customer success.


Good Answers Start with Good Questions

Our customers are often grappling with the challenges and complexities associated with achieving sustainable growth and staying ahead of the competitions. Sometimes they hit a wall and need expert help that can offer fast access to the newest best practices and fresh perspectives to support decision making, mitigate risk, and guide strategic choices.


Where to start? Start with decisions you need to make and questions you need to answer. Not sure what kinds of questions we can help you with.

Here are the top 12 questions companies typically have when they come to us (in no particular order):

1. What market or customer segments should we pursue and in what order?

2. What are our customers’ and prospects’ buying criteria or supplier preferences?

3. How do we stack up against the competition and how can we position ourselves better?

4. What is the ecosystem for the market we are in or want to enter and how can we leverage it to increase our traction and/or penetration?

5. How do we validate and increase traction of new products and/or what new products should be in our innovation pipeline and how should we bring these to market ?

6. What is our customers’ and prospects’ buying process, how can we use this to better align marketing and sales, configure our processes and systems, address lead qualification and scoring, and what metrics should we use to measure marketing’s contribution to revenue?

7. What are the buying personas for our customers and prospects?

8. How do we establish and manage a customer advisory board or acquire more customer insights?

9. What metrics should we use to measure marketing and show our value,  and how should we report these?

10. What skills, systems and tools do we need to improve marketing’s performance?

11. How is our marketing organization performing, where are our gaps, and how do we close these?

12. How and where can we improve our marketing processes and/or workflow?


What Customers Have to Say About VisionEdge Marketing

“We chose VisionEdge Marketing because they demonstrated the background and knowledge and successful prior experience that suggested they could help us develop the right set of metrics and achieve our goal,” Jason Horenci, Former Marketing VP, ING Retail Annuity

“When we asked industry peers to recommend a resource that could help us, one name was mentioned again and again, VisionEdge Marketing.” Bruce Butler, Former President, ETS-Lindgren

“HyPerformix chose VisionEdge Marketing because of its data-driven approach to segmentation. We wanted to work with a firm who had a well-defined methodology and existing model,” Bruce Milne, Vice President Products and Marketing, SocialWare

If you are looking for leading experts to enable you to identify, deliver, and measure your contribution and value, contact us today to request a complimentary consultation.


Using Customer-Centricity to Get Business Results

Interested in building a customer-centric approach and growing your business? Our new book Fast-Track Your Business is available today! Learn why Amazon Best-Selling author Laura Patterson decided to share her proven Marketing framework in this interview with Mitchell Levy.



customer experience, customer loyalty, customer retention, customer segmentation, customer centricity, performance management, operational excellenceIt's a privilege to serve our customers.


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