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You’ll find us speaking on a variety of customer insights, marketing analytics, performance management, and marketing excellence topics at the events below.

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June 2017

2017 MPM Benchmark Survey Webinar: Cooking Up the Best Marketing Performance

June 14 @ 12:00 pm - 2:00 pm
Online, TX United States + Google Map

The pressure on Marketing organizations to be able to prove their value, impact and contribution to the business continues. CMOs still struggle to quantify and communicate the value Marketing. In the words of Stephen Diorio, an analyst in Forbes CMO Practice, “Marketing faces a performance credibility gap.” In fact, a survey conducted by the Fournaise Group discovered that 80% of CEOs freely admit that they do not trust or are not very impressed with marketers and the work they accomplish.…

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