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You’ll find us speaking on a variety of customer insights, marketing analytics, performance management, and marketing excellence topics at the events below.

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October 2017

MarTech Boston Conference

October 3 @ 4:00 pm - 4:30 pm
Hynes Convention Center

MarTech Topic: How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations   Best in Class (BiC) processes are the lifeblood of successful MarketingOps. Without them, it would be even more diffcult to deploy a world-class customer experience. Six roles and associated processes and capabilities consistently surface among BiC MarketingOps functions (in priority order): 1. Customer, market, competitive intelligence, research and insights. 2. Analytics and predictive modeling. 3. Data management. 4. Campaign analyses and reporting. 5. Budgeting and planning;…

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TMAG Meeting | Using Data to Create a Segment-Based Strategy

October 18 @ 10:30 am - 3:30 pm
Santa Clara Venue Santa Clara, CA United States + Google Map

Beyond Theory: Using Data to Create a Segment-Based Strategy Lack of or access to data no longer Marketing’s biggest challenge. In fact, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant, Marketing needs to be able to connect the data, derive meaningful patterns and move from insights to action that create opportunities to create value and drive growth. In this session, Laura Patterson, president of VisionEdge Marketing, will share a case studies…

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Upcoming Events

  1. MarTech Boston Conference

    October 3 @ 4:00 pm - 4:30 pm
  2. TMAG Meeting | Using Data to Create a Segment-Based Strategy

    October 18 @ 10:30 am - 3:30 pm

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Upcoming Events

  1. MarTech Boston Conference

    October 3 @ 4:00 pm - 4:30 pm
  2. TMAG Meeting | Using Data to Create a Segment-Based Strategy

    October 18 @ 10:30 am - 3:30 pm