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September 2018

Ready, Set, Grow. Episode 5 | Live Radio Show with Laura Patterson

September 20 @ 12:30 pm - 1:00 pm

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 5: Marc Hafner, CEO, Revionics. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth…

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October 2018

Ready, Set, Grow. Episode 6 | Live Radio Show with Laura Patterson

October 18 @ 12:30 pm - 1:00 pm
Online

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 6: Becky Taylor, COO, SensorRX. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth…

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November 2018

FORECASTxSCIENCE Conference | So, What Can a Good Marketing Dashboard Do For You?

November 14
Bechtel Center, 500 Washington Street
San Francisco, CA United States
+ Google Map

You are probably missing the mark when it comes to having an effective dashboard. Why? Because most dashboards consist of a smorgasbord of numbers that report on activity and outputs. In this session, you'll learn how to build a dashboard that provides clear guidance for decision-making, spotting trends, and seizing opportunities.

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June 2019

Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process

June 16, 2019 - June 20, 2019
Las Vegas Venue Las Vegas, NV United States + Google Map

Laura Patterson, President, VisionEdge Marketing, Inc. The smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email, search and social marketing campaigns, it also applies to digital…

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