metrics, measure, kpis, services page, performance management, dashboards, strategic planning, business planning, marketing strategy, strategic marketing, operational excellence, analyticsWhy Have Your dashboard and metrics Assessed?

Increased competition and pressure from stakeholders have made dashboards, especially performance management dashboards, a must-have versus a nice-to-have. So, most functions/departments within an organization have implemented, or are in the process of      developing dashboards.

Unfortunately, most of the dashboards we’ve seen consist of a smorgasbord of numbers that report on activity and outputs. Years of research reveal that the dashboards of Best-in-Class functions and departments are superior compared to their counterparts in four areas, the ability to use dashboards to:

1. Facilitate decision-making.

2. Accelerate course adjustments.

3. Assess what is and isn’t working.

4. Communicate the value, impact, and contribution              of their function/department to business results.

The dashboard and metrics assessment is a systematic examination of your organization’s measures, metrics, and KPIs; how well these measures serve as the basis for your performance management dashboard, and how well your dashboard serves as a performance measurement tool.

With the assessment results in hand, you can confidently develop actionable plans that boost the bottom line and growth goals to increase revenue via customer-centricity.

Our proven assessments are based on 20+ years of growing 250+ companies worldwide. Identification of strengths and weaknesses is also based on longitudinal surveys, started in 1999, identifying C-level executive expectations for the ideal state versus the current state.

How it Works

Our Dashboard and Metrics Assessment is designed to help ensure that your performance management dashboard and your performance measures effectively enable you to:

  • Project a unified, enterprise-wide strategic view of your function’s/department’s performance.
  • Gauge performance, monitor progress, and facilitate business decisions based on relevant Key Performance Indicators (KPIs) and insights.
  • Manage risk and monitor whether you’re on track interactively, with an at-a-glance view.
  • Link your function’s/department’s activities and investments to business results to prove its value.

Each dashboard assessment is for a single function/department

The assessment is based on the responses to the intake form (which includes authorizations, releases and a mutual non-disclosure agreement), along with a review of four primary documents:

1. The file for the dashboard to be assessed.

2. Your dashboard development process map/workflow.

3. Your metrics catalog.

4. Your measurement process map/workflow.

You will have 10 business days from purchase to provide your documents and complete the intake form.  Be advised there are no refunds on assessments.

Don’t have all the documents? Each document is an important element for achieving optimum assessment results. Once you purchase the assessment, what you provide is what we will use.

3 Steps to Your Assessment:

1. Purchase the assessment and decide whether you will want a post-assessment consultation. Not sure if you will need it? It can be purchased later, see below.

2. Download and complete the intake form and releases.

3. Send your intake form, signed releases, and documents to

What Happens Next?

  • Our team will review your documents.  We’ll send an email if we need any clarifications.
  • Watch your email inbox (junk folder too) at about 10 business days after you send your documents.
  • Approximately 3 days after we email you your assessment report, we’ll work together to synchronize calendars for a 1-hour consultation to review your assessment results.

Purchase Details and Store Policy

  • The price of this assessment is $2,597 and the format you will receive your report in is an interactive PDF.
  • To view the VEM store policies on refunds, payment methods, and delivery, click here.


Organizational function examples: Finance, Human Resources, Marketing, Operations, Sales, Research and Development, and Customer Service.

Department examples: Within the organizational Marketing function, there might be departments such as brand management, digital marketing, or market research.

marketing strategy, strategic marketing, strategic planning, operational excellence, performance management, business planning, competitive intelligence


It's a fast-paced and competitive business landscape. Organizations need well-crafted growth strategies to:

        • Stay ahead of the curve, increase market share, achieve long-term success.
        • Empower your organizations to develop better growth strategies that drive sustainable and impactful outcomes.

Download your copy today to unleash your company’s full potential to successfully implement your growth strategies.

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