Guide Customer-Centric Decisions with Proven, Affordable, Efficient, Data-driven Methodologies
Successful companies know they must anchor product and communication tactics to a sound and compelling market strategy and position for a specific segment of customers. The strategy, positioning, and segmentation decisions for these customer-centric companies is derived from data, which is used to guide their decisions and improve their marketing effectiveness.
VisionEdge Marketing developed a cost-effective engagement services bundle, the SmartStart Services Suite™, to accelerate marketing’s ability to move the needle, better connect marketing to business results, help you improve the return on your marketing investments, and make customer-centric data-driven market, customer, and product decisions .
The SmartStart Services Suite™
A unique suite of collaborative consulting services, SmartStart contains proven methodologies, models and tools. Data is the basis for all the components within the suite. Each service offering can be tailored or combined to meet the specific requirements of any engagement. The services with SmartStart include:
- QuickStart Intelligence™
- JumpStart Positioning™
- MarketSmart Segmentation™
- PowerStart Opportunity Development™
- EdgeStart Go-to-Market™
We also offer powerful, interactive labs based on these methodologies to help your team quickly set or re-calibrate positioning, segmentation, or demand generation strategies. If you are interested, read more about our workshops.
Case studies illustrate how these services have been deployed on behalf of our customers to solve a wide range of business problems, facilitate strategic decisions, and improve marketing effectiveness and measurability.
QuickStart Intelligence Service™ provides both primary and secondary research and analysis services critical for establishing a customer-centric business perspective. The data and insights from QuickStart Intelligence is often used for voice of customer studies, to understand supplier preferences, buying criteria, build or validate a positioning framework, or assess the value of various customer and market segments, and analyze the competition. The QuickStart Intelligence Service process includes instrument development, coding and testing, research deployment and fielding, data analysis, and the production of the findings with recommendations for action.
JumpStart Positioning Service™ develops a positioning statement, concept of singularity, brand promise, value proposition, and messaging map that are the foundational elements for marketing effectiveness and market success. The process uses our proprietary Accomplish™ methodology which includes an onsite working session with key members of your company to develop the initial framework which is then vetted with and refined by customer input. Key aspects of JumpStart Positioning are incorporated into the Positioning and Messaging Workshop.
MarketSmart Segmentation Service™ identifies and ranks potential segments and segment clusters by using a segmentation model perfected by VEM and that are most likely to realize your revenue and growth targets. VEM’s approach evaluates segments against criteria for two primary dimensions: accessibility and opportunity. . The methodology developed and refined for MarketSmart Segmentation is the foundation for the patent-pending Avantage Tools Suite®. See the tool in action.
PowerStart Opportunity Development Service™ uses all the learnings from the QuickStart Intelligence, JumpStart Positioning, and MarketSmart Segmentation to create a customer-centric demand generation plan. The process includes capturing and vetting the customer buying process, integrating the appropriate content, touch points and channels with the buying process, establishing outcome-based metrics and performance targets for each stage of the buying process, and developing an opportunity scoring model. The output of this process is ideal for configuring marketing automation platforms and customer relationship management systems. The Pipeline Engineering Lab was extracted from PowerStart Opportunity. PowerStart Opportunity adds the meat to the bones produced by the Accelance® Blueprint.
EdgeStart Go-to-Market Service™ produces a go-to-market roadmap for how the organization will enter a market and create revenue. A useful roadmap helps allocate resources toward the most profitable opportunities, fosters focus, allows for the coordination of multiple resources toward the achievement of explicit measurable objectives, increases effectiveness and reduces risk by clearly identifying the discrete tasks necessary for success. The primary work streams associated with EdgeStart Go-to-Market include:
- Opportunity Definition
- Opportunity sizing
- Competitive Landscape
- Cost of entry estimate
- Key Success factors
- Segmentation and Target Customer Profiles and Personas
- Entry Points (POME)
- Ecosystem Map
- Unique Value Proposition
- Product Offering
- Message Map and Messaging
- Launch Plan and associated Key Performance Indicators and Performance Targets
EdgeStart Go-to-Market fleshes out the blueprint produced by Accelance® Blueprint.
May 16 @ 10:30 am - 11:15 am