ACHIEVE ENDURING BUSINESS VALUE WITH
FUTURE-FORWARD GROWTH STRATEGIES
Growth is in her DNA. Laura’s challenge-to-future-forward strategy specialties are customized to these themes: Growth Strategy, Customer Centricity, Performance Management, and Operational Excellence.
All of these strategies are addressed in “The 4 Game Changers for Every Stage of Growth” signature program.
Long Video Overview
Short Video Overview
Signature Program
The 4 Game Changers for Every Stage of Growth
Profitable and sustainable growth is more elusive than ever. Regardless of industry or stage—from start-up to maturity—many businesses find themselves stuck, despite putting in the effort. Why? Because too many are relying on outdated, business-as-usual strategies or falling into the trap of random acts of marketing, sales, and innovation—efforts that are reactive, fragmented, and disconnected from a clear customer-centric vision.
Random acts don’t build competitive advantage. They drain resources and delay results. To future-proof your business, you need more than activity—you need intentionality, alignment, and acceleration.
In this signature program, I’ll show you the 4 Game Changers every organization needs to move from randomness to results:
Embed customer-centricity into the core of your strategy—not just as a buzzword, but as a guiding principle.
Leverage data to make informed, confident decisions that place your customers at the center of every growth initiative.
Develop strategies that are purposeful, aligned, and immune to the chaos of random, disconnected efforts.
Ensure your processes and performance measures drive momentum and amplify customer impact.
Ready to go deeper? Choose the hands-on, interactive workshop version, where we apply the Game Changers to real-world, anonymized customer scenarios—transforming theory into action.
"Laura is a firm believer in customer-centric marketing. She is experienced, works at connecting with others through her case studies, and is engaging. Her background and intelligence are valuable as a speaker. Laura was well-prepared, challenged participants, and made a difference in their marketing perspectives. I highly recommend Laura Patterson for your groups."
- Gary Schulz, President.
INSPIRATION. INSIGHTS. INNOVATION.
As co-founder and President of VisionEdge Marketing, Laura continues to work directly with executive teams and BOD members to identify growth inhibitors, develop strategies to unlock growth potential, transfer knowledge, build skillsets, and provide best practices for more than 300 companies, worldwide. This enables her to bring the newest learnings, research, case studies, and proven strategies to your audience.
Live and virtual formats include:
- Inspirational, insightful, and innovative presentations.
- Knowledge transfer and skill building, hands-on practical workshops.
Some of the most requested presentations and workshops are listed below. Laura is a master at customizing presentations and workshops, so if you don’t see exactly what you want, schedule a Free Discovery Call.
Why Engage Laura to Speak
- All speaking engagement and workshop attendees will be inspired by, and benefit from, her innovative, yet pragmatic and actionable growth insights that can be implemented quickly to achieve event ROI.
- Decades of Growth Success. Growth has been in Laura’s DNA since the age of nine. She brings 25+ years of experience accelerating profitable growth for 300+ companies of all sizes worldwide.
- Extraordinary Subject Matter Expertise. Laura has written 4 books and hundreds of growth-centric white papers and blogs. An awarded thought leader, she is a sought-after worldwide speaker in all knowledge transfer venues.
- Commitment to Excellence. Laura is always up for a challenge. She is a goal-getter who customizes her strategy to your event. Laura knows what it takes to win. She transfers that commitment and energy to her audiences.
These Companies and More Love Working with Laura
“We had the opportunity to bring in Laura to speak to a broad, cross-functional audience at our annual Growth Conference. She was critical in helping frame a future vision based on customer-centric principles. The combination of her unique insights, vast experience, and compelling stories made a significant impact on the team.”
Peter Favilla, Former Vice President - Global Strategic Marketing, Pentair, Inc.
"The focus on successfully managing our natural resources, especially water, has made it necessary for the Connecticut Irrigation Association to revisit their messaging and positioning. With that in mind, we asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry. With Laura’s guidance our leaders created the framework for a relevant message map that will resonate with key stakeholders, in our state legislature, water utilities, and our primary end users – homeowners. We’re excited to build on the framework and begin to put the results into practice."
Erica Fearn, President - Mainspring Association Management
KNOWLEDGE TRANSFER. SKILL BUILDING. HANDS-ON.
OTHER OFTEN REQUESTED WORKSHOPS
- Create a Growth Strategy that Actually Works
- Scenario Analysis: Prepare for Growth “What Ifs”
- A Measurable, Customer-Centric Growth Plan
- Customer Journey Mapping: Your Guide to Growth
- Competitive Positioning and Messaging Across the Customer Journey
- Build a More Powerful, Insightful, and Actionable Dashboard
Need something a little different or have questions?
OTHER POPULAR PROGRAMS
Benchmarking: Future Proof Your Organization
Organizations must continuously adapt and deliver more, faster, better, and less expensively to beat their competition. This requires regularly scheduled appraisal and improvement of capabilities and processes. But you can’t address all areas at the same time. So, compared to your competitors where are you excelling and where are you falling short? Which areas are worthy of further investment? These are the data to analytics to insights that benchmarking provides.
The outcomes of this presentation, are insights and answers to these 5 questions:
- When and why should you use benchmarking?
- What are the key benchmarking methods?
- What should be benchmarked?
- How benchmarking candidates be prioritized?
- What is the best way to start a successful benchmarking initiative?
Breaking the Echo Chamber: How to Mitigate Confirmation Bias in AI-Driven Research
With research funds often limited, many B2B companies see generative AI as an easy and affordable way to conduct market, customer, and competitive research. Beware. Its potential for amplifying confirmation bias has emerged as a critical challenge. Confirmation bias, the tendency to favor information that aligns with pre-existing beliefs, can distort research outcomes and hinder effective decision-making. When paired with AI, this cognitive bias can create echo chambers that reinforce flawed insights, skewing business strategies and outcomes. Engage in an interactive conversation about
- How AI can unintentionally exacerbate these biases
- The risks and implications of AI-amplified confirmation bias
- Strategies to counteract this effect
Laura will offer four practical tips to ensure AI serves as a tool for objectivity rather than a bias amplifier. Come with your ideas too. Let’s collaborate on how to harness AI’s power for research while safeguarding the integrity of your research and decision-making processes.
Your Guide to Customer Journey Mapping
Customer journey maps guide customer-centric organizations and better align sales and Marketing. Highly customer-centric companies exceed customer expectations to recruit, retain, and grow the value of customers - better than their competitors. Improved understanding of your customer’s steps and touchpoints, from their perspective, enables faster movement of prospects from one stage to the next in the buying cycle. It also improves key business results such as product/service adoption, and loyalty. Implementing best practices and avoiding common pitfalls will make your journey easier also.
As an outcome of this presentation, you will discover the latest innovations:
- 5 key steps to creating your customer journey map
- 4 crucial components needed to make your maps payoff
- 7 significant stages in the adoption cycle to manage
Looking for a deeper dive and hands-on format? Check out the interactive workshop.
Best-Practices for a More Powerful, Insightful, And Actionable Dashboard
Despite technology investment, many organizations struggle to reap the expected outcomes of dashboards - insights into what is working, what course adjustments, if are required, and whether investments are properly allocated. This is usually because the metrics on their dashboards don’t provide guidance for decision-making, risk mitigation, trend spotting, and opportunity identification. Additionally, all too often dashboard metrics and measures are not displayed in a format that enables executives to quickly see what needs to be addressed to attract, keep and grow customer value.
As an outcome of this presentation, you will learn these dashboard best practices, the:
- 4 key dashboard building blocks, from data to KPIs
- 6 must-have, metrics categories
- 3 dashboard views, from tactical to executive
- 6 logic links, from activity to expected outcomes
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