Growth is in her DNA. Laura’s challenge-to-future-forward strategy specialties are customized to these themes: Growth Strategy, Customer Centricity, Performance Management, and Operational Excellence.
All of these strategies are addressed in “The 4 Game Changers for Every Stage of Growth” keynote presentation and workshop.
As co-founder and President of VisionEdge Marketing, Laura continues to work directly with executive teams and BOD members to identify growth inhibitors, develop strategies to unlock growth potential, transfer knowledge, build skillsets, and provide best practices for more than 250 companies, worldwide. This enables her to bring the newest learnings, research, case studies, and proven strategies to your audience.
Live and virtual formats include:
Some of the most requested presentations and workshops are listed below. Laura is a master at customizing presentations and workshops, so if you don’t see exactly what you want, schedule a Free Discovery Call.
“We had the opportunity to bring in Laura to speak to a broad, cross-functional audience at our annual Growth Conference. She was critical in helping frame a future vision based on customer-centric principles. The combination of her unique insights, vast experience, and compelling stories made a significant impact on the team.”
Peter Favilla, Former Vice President - Global Strategic Marketing, Pentair, Inc.
"The focus on successfully managing our natural resources, especially water, has made it necessary for the Connecticut Irrigation Association to revisit their messaging and positioning. With that in mind, we asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry. With Laura’s guidance our leaders created the framework for a relevant message map that will resonate with key stakeholders, in our state legislature, water utilities, and our primary end users – homeowners. We’re excited to build on the framework and begin to put the results into practice."
Erica Fearn, President - Mainspring Association Management
Profitable and sustainable growth is more elusive than ever before. This is true for all industries, and companies in all growth phases, from start-up to maturity. The business as usual growth strategies are not up to the challenge. They don’t set you up to future-proof your business. Instead, every aspect of your business must be up-leveled to speed time to growth, and to power past your competitors. Your audience will leave with the newest best practices on how to:
Looking for a deeper dive and hands-on format? In an interactive workshop, in addition to this presentation, there’s a hands-on review of three anonymous customer case studies to bring the 4 game changers to life. After breakouts, the teams will share their learnings with everyone.
MOST REQUESTED WORKSHOPS
Need something a little different or have questions?
Organizations must continuously adapt and deliver more, faster, better, and less expensively to beat their competition. This requires regularly scheduled appraisal and improvement of capabilities and processes. But you can’t address all areas at the same time. So, compared to your competitors where are you excelling and where are you falling short? Which areas are worthy of further investment? These are the data to analytics to insights that benchmarking provides.
The outcomes of this presentation, are insights and answers to these 5 questions:
Performance-driven organizations are more effective at enabling the business to achieve its goals. Growth becomes even more challenging as organizations scale, and become more complex. Data in siloed systems, insufficient measurement and actionable insights, and new processes layered on top of previous processes. The resulting confusion reduces efficiency, effectiveness, and competitive advantage.
Based on the results of the most recent executive-level survey, in this presentation, you will:
Customer journey maps guide customer-centric organizations and better align sales and Marketing. Highly customer-centric companies exceed customer expectations to recruit, retain, and grow the value of customers - better than their competitors. Improved understanding of your customer’s steps and touchpoints, from their perspective, enables faster movement of prospects from one stage to the next in the buying cycle. It also improves key business results such as product/service adoption, and loyalty. Implementing best practices and avoiding common pitfalls will make your journey easier also.
As an outcome of this presentation, you will discover the latest innovations:
Looking for a deeper dive and hands-on format? Check out the interactive workshop.
Despite technology investment, many organizations struggle to reap the expected outcomes of dashboards - insights into what is working, what course adjustments, if are required, and whether investments are properly allocated. This is usually because the metrics on their dashboards don’t provide guidance for decision-making, risk mitigation, trend spotting, and opportunity identification. Additionally, all too often dashboard metrics and measures are not displayed in a format that enables executives to quickly see what needs to be addressed to attract, keep and grow customer value.
As an outcome of this presentation, you will learn these dashboard best practices, the:
Develop a customer-centric growth strategy to guide your decisions, set your priorities, and determine the destination to be reached by the organization.
Create a company-specific, viable and actionable growth strategy. In this workshop, participants will learn the elements required to:
Scenario analysis is a valuable data and analytics tool every company can use to help hone their skills at anticipating and preparing for a variety of business situations and outcomes, including competitor moves, customer experience, and market dynamics and adjust their growth strategies accordingly.
As a result of this workshop participants will learn how to:
Per an Arthur Anderson study, organizations with a written plan had 63% higher revenue growth and 100% more profit than those companies without a plan. A well-architected growth plan provides focus and helps organizations anticipate change.
The outcome of this workshop is an initial draft of a plan that includes the following:
The better you understand your customer’s journey, the better you can improve key business results, such as product/service adoption, expanded share of wallet, customer loyalty, and advocacy.
Identify the incremental behaviors that demonstrate the journey a customer persona takes, the channels they use, the touch points they prefer, and the content they consume as they move from contact to a member of your customer community. As a result of this workshop, you will have:
An ever-changing market, including new look-alike competitors, or entry into new markets or segments, often necessitates a change in a positioning and messaging strategy to achieve revenue goals.
Create a foundation for your strategic positioning and messaging that will work across the customer buying journey. As a result of this workshop, you will have a rough draft of a positioning map that defines the following, your:
The ability to measure and effectively communicate your organizational function’s performance, value (ROI), and impact, is even more important in a changing market. Meeting C-suite expectations requires a) choosing meaningful measures, metrics and KPIs, b) tracking them for continuous improvement, and c) creating an actionable dashboard that connects your activities, outputs, operational metrics, and outcomes, to business results.
Master new performance management and measurement skills. In this workshop you and your team will:
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