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Embrace a continuous reinvention mindset to create your path to future growth. Shop the VisionEdge Marketing Store for:

Interactive Workbooks

With 20+ years of accelerating profitable growth for 250+ companies of all sizes worldwide, Laura is an extraordinary subject matter expert. Over the course of her career, she has developed proven methodologies and models to help companies achieve their goals – more quickly. She wrote these workbooks to transfer her knowledge to DIYers. 

All workbooks are practical, affordable, and speed time to the realization of specific outcomes. The resulting models, created by following the guideline processes, and performing the exercises can be used time and time again for consistent quality, and to eliminate the need and costs of reinventing the wheel, time and time again, to achieve optimized results. 

Market and Customer Segmentation Workbook
Employ the Power of Positioning and Messaging Workbook
Marketing Effectiveness and Accountability Workbook
Create a Measurable Customer-Centric Growth Plan Workbook
Four Customer-Centric Tools to Better Align Sales & Marketing and Accelerate Customer Acquisition Workbook

Advisory Services

advisory services, expert answers, coaching, mentoring, best in class processes, operational excellence, accountability, planning, growth, segmentation, analytics, researchSometimes you really don’t need a full-time, on-site consultant for your project. You just need to touch base occasionally with an expert to answer your questions and help ensure you are going down the right path.

Our Ask Laura advisory and coaching services provide:

  1. Answers based on best practices proven over 2 decades, and with 250+ customers.
  2. Strategic, insightful, actionable grow-barrier identification and growth-enhancing ideas
  3. Invaluable knowledge at an affordable price within flexible advisory plans
  4. Customized objective answers, options, and recommendations
  5. Decision and what-if supporting answers

Choose one of our three affordable plans.

Qualifiable Assessments

Business assessments can help you identify areas to achieve both higher performance targets to boost the bottom line and growth goals to increase revenue via customer-centricity. By taking a comprehensive approach, you can get an accurate picture of your organization’s strengths and weaknesses compared to best-in-class businesses. With the assessment results in hand, you can confidently develop actionable plans to improve your business.

Our proven assessments are based on 20+ years of growing 250+ companies worldwide. Identification of strengths and weaknesses is also based on longitudinal surveys, started in 1999, identifying C-level executive expectations for the ideal state versus the current state.

The Accelance® Alignment and Accountability Framework 


The Accelance® Alignment and Accountability framework is a patented Outcome-based Mapping™ methodology and SaaS application. It incorporates a proven technique that creates a direct line-of-sight from an organizational function’s activities and investments to specific quantifiable business outcomes. via customer-centric planning. With Accelance®, you can facilitate alignment, illustrate performance targets and metrics, create an outcome-based budget, define your tasks, and establish the foundation for a performance management dashboard.

Enhance your ability to leverage Accelance with our virtual advisory services or an on-site Collaboratory.

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“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

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