Sales Enablement/Marketing and Sales Alignment
Two Key Dimensions for Opportunity Scoring: Software Advice Session
Lead scoring is an important aspect of demand generation and opportunity management. Join Laura Patterson, president of VisionEdge Marketing, as she explores two key dimensions to take into consideration for your opportunity scoring schema.
Customer Buying Process for Opportunity Scoring: Software Advice Session
Understanding the customer buying process and how to use customer behavior is critical to opportunity scoring schema. Join Laura Patterson, president of VisionEdge Marketing, to learn an approach for creating an opportunity scoring model and tying it to customer buying process.
The Winning Combination for Sales and Marketing Alignment - Mini Webinar Series
A conversation featured in Episode 2 of the Hargreaves Sales Enablement mini-webinar series. Adrian Hargreaves meets Laura Patterson from VisionEdge Marketing to discuss outcome focused marketing alignment and accountability.
Transition from the Sales Funnel to the Customer Buying Journey
The traditional sales funnel has passed its expiration date. The customer buying journey now provides the vehicle for improving marketing and sales alignment. It provides the insights into finding, keeping and growing the value of customers.
