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Leader in Marketing Measurement & Performance Management

“When we asked industry peers to recommend a resource that could help us, one name was mentioned again and again, VisionEdge Marketing.” – ETS-Lindgren

Having sat in your seat, before joining VisionEdge Marketing, and worked on hundreds of projects, we’ve never seen a marketing budget that was big enough to achieve all initiatives, Key Performance Indicators (KPI’s), and Management by Objective (MBO) targets. With tight budgets and so much free content available (including on our site) you might wonder why you should engage VisionEdge Marketing. We get this question lots of times.

The easiest way to answer this question is to tell you about what types of business and project challenges have resulted in hundreds of companies choosing our experienced team of experts. Successful project completion actually resulted in a status quo or larger budget (not the shrinking budget you’re often stuck with or the mid-year cutbacks) and a higher rate of KPI/MBO achievement and career satisfaction. We are proud to say that all of our customers are referenceable.

Business Challenges

  • How to effectively acquire and keep profitable customers
  • How to successfully define and launch market-worthy products & services
  • How to create a performance-driven marketing organization that serves as a Center of Excellence
  • How to measure, improve, and prove marketing’s contribution to the business

Project Challenges

We recognize that every project is unique in multiple ways. The more unique it is, the more strategic it is, and the tighter the timeline, the more you need the expertise that. VisionEdge Marketing brings:

  1. Deep experience that helps you avoid both common and little known pitfalls, maintain project momentum, and enjoy greater success
  2. An objective view point, especially important for cross-functional or politically-charged projects
  3. Innovative ideas needed for launching new processes or transformational projects
  4. Missing skill sets, especially important for one-of and beta projects
  5. Extra hands to help accelerate projects with an aggressive timeline

One of the first pioneers in the area of Marketing Performance Management, since our inception in 1999, our passion and purpose has been to bring science to the discipline of marketing and help our customers use data, analytics, metrics, and processes to  improve and prove the value of their marketing. We welcome an opportunity to help you to successfully take on and accelerate your efforts in these areas:

  • Marketing Performance Measurement & Management
  • Marketing Data & Analytics
  • Marketing Alignment & Accountability
  • Customer, Market, Product, & Competitive Insights

From consulting to coaching, from working sessions to workbooks, from hands-on collaboration to online DIY tools, we have services that can help you, no matter your budget. Learn more about our Services and how we can help you.

Meet our President, Laura Patterson.

Milestones at VisionEdge Marketing

2017
VEM’s Patterson named 10 Most Fascinating People in B-2-B Marketing from 2016
2016
VEM’s Patterson once again included in Brand Quarterly’s “50 Over 50”
Conducted our 15th Annual MPM Benchmarking Study
2015
Brand Quarterly Recognizes VEM’s Patterson as “Top 50 Marketers Over 50”
Hive9 Partners with VisionEdge Marketing to Help Marketers Improve Performance Management and Measurement
2014
Brand Quarterly recognizes VEM’s Patterson among “Top 50 Marketers Over 50”
Sales Lead Management Association recognizes VEM’s Patterson as “20 Women to Watch in Sales Lead Management”
2012
Successfully completed 250th Customer Engagement
2011
Accelance® Outcome-based Mapping, Accelance® 10th annual Marketing Performance
Measurement Survey conducted – results find link between alignment and CEO grade.
Receive Eloqua Marketing Ambassador status
2009
Marketing Operations Workbook introduced
September Third book – Metrics in Action published
2008
First e-book – Gone Fishin’
2007
Expands outside US
2006
MetStrat Suite Introduced
2004
Avantage Introduced
Second Book – Measure What Matters: Reconnecting Marketing to
Business published
2003
Strategic Marketing Academy Launched
2002
Expands Outside Austin
2001
First Marketing Performance Study conducted
First Book – Gone Fishin’ published
1999
VisionEdge Marketing Founded and first customers announced
SmartStart Services Suite Announced

About VisionEdge Marketing

Learn more about career opportunities at VisionEdge Marketing.