VisionEdge Marketing at a Glance

Data-Driven Measurable Customer-Centric Growth

Proven experts focused on enabling our customers to use analytics, process, and measurement to create and execute on strategies designed to accelerate growth, create more customer value, and improve business performance. Recognized pioneer and authority in Marketing Performance Management.

Let’s talk if you want to move from random acts to smart growth

“When we asked industry peers to recommend a resource that could help us, one name was mentioned again and again, VisionEdge Marketing.” – ETS-Lindgren

Having sat in your seat, before joining VisionEdge Marketing, and worked on hundreds of projects, we’ve never seen a budget that was big enough to achieve all initiatives, Key Performance Indicators (KPI’s), and Management by Objective (MBO) targets. With tight budgets and so much free content available (including on our site) you might wonder why you should engage VisionEdge Marketing. We get this question lots of times.

The easiest way to answer this question is to tell you about what types of business and project challenges have resulted in hundreds of companies choosing our experienced team of experts. Successful project completion actually resulted in a status quo or larger budget (not the shrinking budget you’re often stuck with or the mid-year cutbacks) and a higher rate of KPI/MBO achievement and career satisfaction. We are proud to say that all of our customers are referenceable.

We recognize that every engagement is unique in multiple ways. The more unique it is, the more strategic it is, and the tighter the timeline, the more you need the expertise that. VisionEdge Marketing brings:

Our purpose, simply stated, is to help our customers use data, analytics, process and measurement to accelerate growth, create customer value, and improve performance.

VisionEdge Marketing, founded in 1999, is a trusted expert that brings processes, methodologies, and best practices designed to help you achieve your growth goals faster and with greater confidence. Our core capabilities in data-derived insights, strategy, customer-centricity, performance management and operational excellence, deliver results, close the gaps and upskill your team.

 

Milestones at VisionEdge Marketing

2022

Engati names Patterson among 200 Most Powerful Marketing Influencers you need to follow for 2022

2021-22 Marketing Organization Value and Performance Management Study in partnership with The University of Texas at Dallas

2021

Engati names Patterson among Top 30 Marketing Influencers you need to follow for 2021

Patterson receives Piktale Top 100 Influencer’s Award

Engati names Patterson among 200 most powerful thought Leaders to follow in 2021

2020

Fast Track Your Business wins SABA Award Winner

Fast Track Your Business wins Amazon Best Seller

Fast-Track Your Business Hits the Bookshelves

2019

Are There Magic Marketing Metrics in the Engagement Economy? post wins 2nd place B2B Marketing Zone MVP Awards

2018

Patent Issued for VEM’s Accelance® Methodology

SLMA taps VEM’s President, Patterson to host the live Ready, Set, Grow radio program

VEM’s Patterson selected as one of the 20 Women to Watch in Business by the Sales Lead Management Association

VEM’s Patterson selected as one of The Top Marketing Operations Leaders You Should Know by Engagio

2017

VEM’s Patterson selected as one of 50 Women You Need to Know in Martech – 2018

VEM’s Patterson named 10 Most Fascinating People in B-2-B Marketing from 2016

2016

VEM’s Patterson once again included in Brand Quarterly’s “50 Over 50”

Conducted our 15th Annual MPM Benchmarking Study

2015

Brand Quarterly Recognizes VEM’s Patterson as “Top 50 Marketers Over 50”

Hive9 Partners with VisionEdge Marketing to Help Marketers Improve Performance Management and Measurement

2014

Brand Quarterly recognizes VEM’s Patterson among “Top 50 Marketers Over 50”

Sales Lead Management Association recognizes VEM’s Patterson as “20 Women to Watch in Sales Lead Management”

2012

Successfully completed 250th Customer Engagement

2011

Accelance® Outcome-based Mapping, Accelance® 10th annual Marketing Performance

Measurement Survey conducted – results find link between alignment and CEO grade.
Receive Eloqua Marketing Ambassador status

2009

Marketing Operations Workbook introduced

September Third book – Metrics in Action published

2008

First e-book – Gone Fishin’

2007

Expands outside US

2006

MetStrat Suite Introduced

2004

Avantage Introduced
Second Book – Measure What Matters: Reconnecting Marketing to
Business published

2003

Strategic Marketing Academy Launched

2002

Expands Outside Austin

2001

First Marketing Performance Study conducted
First Book – Gone Fishin’ published

1999

VisionEdge Marketing Founded and first customers announced
SmartStart Services Suite Announced

Learn more about career opportunities at VisionEdge Marketing.