VisionEdge Marketing at a Glance



Customers in targeted industries and engagements around the world


Year VisionEdge Marketing was founded in Austin, TX


Established repeatable processes and methodologies to support execution. One patent for Accelance®. 4 published books.


B2B Industries We Serve: Financial Services; Manufacturing; Medical Devices/Life Sciences/Healthcare; Technology; Transportation/Logistics

Data-Driven Measurable Customer-Centric Growth

Proven experts focused on enabling our customers to use analytics, process, and measurement to create and execute on strategies designed to accelerate growth, create more customer value, and improve business performance. Recognized pioneer and authority in Marketing Performance Management.


Let’s talk if you want to move from random acts to smart growth

“When we asked industry peers to recommend a resource that could help us, one name was mentioned again and again, VisionEdge Marketing.” – ETS-Lindgren

Having sat in your seat, before joining VisionEdge Marketing, and worked on hundreds of projects, we’ve never seen a budget that was big enough to achieve all initiatives, Key Performance Indicators (KPI’s), and Management by Objective (MBO) targets. With tight budgets and so much free content available (including on our site) you might wonder why you should engage VisionEdge Marketing. We get this question lots of times.

The easiest way to answer this question is to tell you about what types of business and project challenges have resulted in hundreds of companies choosing our experienced team of experts. Successful project completion actually resulted in a status quo or larger budget (not the shrinking budget you’re often stuck with or the mid-year cutbacks) and a higher rate of KPI/MBO achievement and career satisfaction. We are proud to say that all of our customers are referenceable.

We recognize that every engagement is unique in multiple ways. The more unique it is, the more strategic it is, and the tighter the timeline, the more you need the expertise that. VisionEdge Marketing brings:

Business Challenges

  • How to effectively acquire and keep profitable customers and grow their value
  • How to successfully define and launch market-worthy products & services and accelerate adoption
  • How to create a performance-driven Marketing organization that serves as a growth engine and operates as a Center of Excellence
  • How to measure, improve, and prove Marketing’s contribution to the business

Project Challenges

  • Deep experience that helps you avoid both common and little known pitfalls, maintain project momentum, and enjoy greater success
  • An objective view point, especially important for cross-functional or politically-charged projects
  • Innovative ideas needed for launching new processes or transformational projects
  • Missing skill sets, especially important for one-of and beta projects
  • Extra hands to help accelerate projects with an aggressive timeline

Our purpose, simply stated, is to help our customers use data, analytics, process and measurement to accelerate growth, create customer value, and improve performance.

VisionEdge Marketing, founded in 1999, is a trusted expert that brings processes, methodologies, and best practices designed to help you achieve your growth goals faster and with greater confidence. Our core capabilities in data-derived insights, strategy, customer-centricity, performance management and operational excellence, deliver results, close the gaps and upskill your team.


Milestones at VisionEdge Marketing

Patterson Receives Northwestern Kellogg AI Applications for Growth Certification
Patterson Receives PDA Board Governance Certification
Patterson Inducted into CX Hall of Fame
Patterson named by Engati to their Top 50 Brand Ambassadors list for 2023
Non-Financial Metrics Blog wins B2B Marketing Zone MVP Award
Patterson named ISBM Practice Fellow
Patterson certified as official Vistage Speaker
Engati names Patterson among 200 Most Powerful Marketing Influencers you need to follow for 2022
2021-22 Marketing Organization Value and Performance Management Study in partnership with The University of Texas at Dallas
Engati names Patterson among Top 30 Marketing Influencers you need to follow for 2021
Patterson receives Piktale Top 100 Influencer’s Award
Engati names Patterson among 200 most powerful thought Leaders to follow in 2021
Fast Track Your Business wins SABA Award Winner
Fast Track Your Business wins Amazon Best Seller
Fast-Track Your Business Hits the Bookshelves
Are There Magic Marketing Metrics in the Engagement Economy? post wins 2nd place B2B Marketing Zone MVP Awards
Patent Issued for VEM’s Accelance® Methodology
SLMA taps VEM’s President, Patterson to host the live Ready, Set, Grow radio program
VEM’s Patterson selected as one of the 20 Women to Watch in Business by the Sales Lead Management Association
VEM’s Patterson selected as one of The Top Marketing Operations Leaders You Should Know by Engagio
VEM’s Patterson selected as one of 50 Women You Need to Know in Martech – 2018
VEM’s Patterson named 10 Most Fascinating People in B-2-B Marketing from 2016
VEM’s Patterson once again included in Brand Quarterly’s “50 Over 50”
Conducted our 15th Annual MPM Benchmarking Study
Brand Quarterly Recognizes VEM’s Patterson as “Top 50 Marketers Over 50”
Hive9 Partners with VisionEdge Marketing to Help Marketers Improve Performance Management and Measurement
Brand Quarterly recognizes VEM’s Patterson among “Top 50 Marketers Over 50”
Sales Lead Management Association recognizes VEM’s Patterson as “20 Women to Watch in Sales Lead Management”
Successfully completed 250th Customer Engagement
Accelance® Outcome-based Mapping, Accelance® 10th annual Marketing Performance
Measurement Survey conducted – results find link between alignment and CEO grade.
Receive Eloqua Marketing Ambassador status
Marketing Operations Workbook introduced
September Third book – Metrics in Action published
First e-book – Gone Fishin’
Expands outside US
MetStrat Suite Introduced
Avantage Introduced
Second Book – Measure What Matters: Reconnecting Marketing to
Business published
Strategic Marketing Academy Launched
Expands Outside Austin
First Marketing Performance Study conducted
First Book – Gone Fishin’ published
VisionEdge Marketing Founded and first customers announced
SmartStart Services Suite Announced
About VisionEdge Marketing


Learn more about career opportunities at VisionEdge Marketing.





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