2021-2022 Marketing Organization Value and Performance Management (MPM) Benchmark Study

The longitudinal, MPM Benchmark Study monitors the performance of Best-in-Class Marketers (BIC), known as Value Creators.

Download the report How Culture and Leadership Cultivate Best-in-Class Marketing Organizations to gain insights into what contributes to the emergence of BIC Marketing organizations that excel at continuously improving their value, impact, and contribution to the business.

MPM, MPM Benchmark Study, Marketing Performance Management, Marketing Excellence, Marketing Effectiveness, Marketing Management, Culture, Organizational Culture, Leadership Styles

The report answers these top four (4) C-Level questions:

What is the optimum combination of culture and leadership style that leads to the optimum business benefits of a Value/Growth Creator Marketing Organizations?
How does the overall score I gave my Marketing organization compare with the scores of other organizations? Does our score put us in the most desirable Value/Growth Creator group? Or are we falling behind?
What do Marketing organizations, classified as Value/Growth Creators, do differently in terms of:
• Gathering, measuring, and reporting mission meaningful metrics
• Turning data into actionable customer and market insights
• Achieving alignment and improving processes.
What can we do to cultivate a Value/Growth Creator Marketing Organization in our company?

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