Bring the Art of Storytelling and Visualization to Your Data to Prove and Improve the Value of Your Marketing

Austin Digital Marketing Summit

You’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner, “Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink.” Are you wondering what this quote has to do with marketing?  Well, like the volume of water in the world’s oceans, the volume of data available to marketers is overwhelming. More new channels, competition, and distinct segments to manage, as well as shorter product lifecycles, greater price transparency, and higher customer experience expectations, are creating an exponential increase in the amount of available marketing data. But unless all of this data can be effectively collected, analyzed and transformed into meaningful and actionable insights, and then used to tell a compelling, actionable story, it is useless, just as salt water is useless when you are adrift on the ocean and parched.  With a tsunami of data, the ultimate challenge for marketers is to use the data to create stories. Join this session to learn how to:

• Visualize your data in such a way as to foster insight-driven decisions
• Communicate marketing’s value.