Cracking the Code on Better Marketing Performance

November 14

DemandCon

San Francisco, CA

Certain marketing organizations seem to have “cracked the code” of marketing performance.  Not only do they drive incredible value for the companies they’re part of, but they can also quantify their value and impact as well as their financial contribution. They know what efforts and investments are work, they can pivot on a dime, and when the unexpected happens, they don’t scramble in department-wide fire drills.

The question is: What do these top-performing teams do differently from the rest of the pack?

Designed especially for marketing leaders, this session addresses:

• Essential characteristics that define marketing organizations who’ve “cracked the code” to become best-in-class
• How to overcome a challenge every marketer faces: proving marketing’s value
• The three types of marketing professionals on your team, and what it takes to lead and motivate each of them
• How make marketing relevant to the C-Suite