Creating an Analytics Center of Excellence

Analytics are key to making your company agile, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss:

•Building a business case to develop a center of excellence: how to position it and value it

•How to protect data for customers and the company

•Keys to integrating data from disparate sources

•Understand the role of analytics to improve performance, optimize resources, and generate measurable results

MarketingOps Technology Summit