The Creation, Care and Feeding of an Analytics Center of Excellence

Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

· How an Analytics Center of Excellence make a difference to the company, customers, marketing

· What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

· The key functions and capabilities needed

· The journey’s key stages, associated challenges, and what do you need to do to get to the next step

· What metrics you should select to measure the value and impact of an Analytics Center of Excellence