Driving Business Growth Through Data-Driven Marketing Performance Management

Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement, set measurable goals, and track progress to achieve desired results. Join this session to learn how to:

• Use data-driven strategies to identify areas for improvement and set measurable goals for their businesses.
• Gain insight for tracking progress and measuring the success of your marketing efforts.
• Connect marketing activity and investments to business results and get a seat at the C-level table.