Analytics: The Intersection for Marketing and IT to Collaboratively Turn Data into a Winning Strategy for Growth

April 3-4, 2016

Hyatt Regency Grand Cypress

1 Grand Cypress Blvd, Orlando, FL 32836

Mid-Market CMO Forum 2016

It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many marketing organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy.

Using real-life examples, in this presentation, attendees will:

• Understand how to collect relevant data
• Learn how to properly evaluate data and transform it into actionable insights
• Use information to create data-driven marketing strategy