Making Marketing Analytics More Relevant to the C-Suite

4A’s Webinar

The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketing team to have skill and proficiency at marketing – whether inside or outside the organization. The ability capture, analyze, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill.  A great indicator of marketing’s business acumen is the degree to which others in the organization rely on data marketing provides to make decisions. Yet, according to by Demand Metric, Forrester, ITSMA, and VisionEdge Marketing, 10% or less of the C-Suite uses the data provided by marketing to make strategy, tactical, and investments decisions.  Join this webinar to

1. Learn what how best-in-class marketers apply data to the strategy development and execution process,
2. Use analytics to see demonstrate marketing’s value
3. Gain practical tips on how to make Marketing and the data more relevant to the C-Suite

Who Should Attend:

This program is ideal for people who need to

• leverage a data to understand customers,
• create and use marketing models,
• make decisions and/or recommendations supported and informed by data.