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Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process

June 16, 2019 - June 20, 2019

Laura Patterson, President, VisionEdge Marketing, Inc.

The smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email, search and social marketing campaigns, it also applies to digital analytics, customer experience, voice of customer, and testing methods and logistics: all of your strategic Marketing. Laura shares how the best organizations map their processes, so you can be constructive the minute you return to your desk.


June 16, 2019
June 20, 2019


Las Vegas Venue
Las Vegas, NV United States + Google Map

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