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Master a Customer-Centric Approach to Ramp Up Your Business

March 12 @ 12:00 pm - 1:00 pm

Upstream and Downstream Marketing must be done together in order for your company to grow

Achieving and maintaining growth is difficult – but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this webinar as we explore what upstream Marketing is and how it helps you gain a competitive advantage. 

You will learn:

  • Why you need to focus on the upstream if you are trying to grow organically
  • The four pivotal upstream capability requirements
  • 10 questions you need to be able to answer
  • The importance of data and how to leverage it for sustainable growth
  • The framework to facilitate your customer-centric approach to growth

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