Accelance® Connecting Marketing to Business Results

A Proven-Methodology to Accelerate Your Performance Excellence

Several options available: Request a Quote

Best-in-class marketers connect marketing to business results.  They create direct line-of-sight between marketing activities and investments and business outcomes.  This capability begins with developing a measurable outcome-based customer-centric marketing plan.  Create your own aligned marketing plan with Accelance® and accelerate your performance excellence.  Accelance® Connecting Marketing to Business Results™ incorporates our patent-pending methodology into an application enabling you to transform from activity-based to outcome-based marketing.

Accelance® takes an architectural approach to building your plan, defining your metrics, and laying the foundation for your dashboard. The Accelance® application employs a mapping technique to help clarify, improve and communicate Marketing’s alignment and accountability. This mapping process integrates metrics and performance targets to produce a customer-centric outcome-based plan in a unique format called a blueprint. The blueprint you produce serves as a visual plan of action that facilitates aligning marketing to the business and provides direct-line-of-sight between activities and investments with business results. The Accelance® process has the unique advantage of helping you establish performance targets and metrics that create a visual data chain between the work you perform and the needles you move. These visual data chains are the building blocks for your multi-level dashboard. Implement Accelance® today to improve and prove Marketing’s value and measure the effectiveness of your work.

What option is right for you?

• Get just 1 blueprint with up to 4 months access to create it.
• Get up to 5 blueprints per year, with quarterly subscription access.
• Get unlimited blueprints, with quarterly subscription access.

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