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VisionEdge Fast Track You Business Book

Fast-Track Your Business shares the Circle of Traction customers can use to take a customer-centric approach for accelerating growth.

Take a new approach to growing your business with our fourth book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market GrowthThe new book helps you apply the proven Circle of Traction framework, which we have been using to support customer engagements since 1999.

Read Fast-Track and Deliberately Spur Your Growth

In his foreword to this beneficial book, David Altounian writes, “Many books address marketing approaches in a theoretical way, which helps readers understand the basic concepts, but they leave many gaps in understanding how to execute. The Circle of Traction model provides a specific direction and questions to ask on the journey to creating a successful, profitable, and growing company.”

Growth doesn’t just occur – it takes intent and deliberate action.  Read Fast Track Your Business to help your company use this customer-centric framework to take a practical and systematic process for navigating and accelerating a sustainable path to organic growth.

 

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What People Say About Fast-Track Your Business

“Laura is the queen of marketing metrics. But with this book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, she has stepped outside marketing to challenge all businesses to step up their game and grow, grow, grow.”- Theresa Kushner, coauthor of B2B-Data-Driven Marketing: Sources, Uses, Results

“The most certain path to success for any business is true, organic growth driven by loyal customers. Fast-Track Your Business offers a detailed game plan for building a company-wide focus on the customer. In a world where every company claims to be customer-centric, Laura Patterson’s book will help your company become one of the few that really is.”- Roger Dooley, author of Friction – The Untapped Force That Can Be Your Most Powerful Advantage

“Succinct explanations and applicable advice make Fast-Track Your Business a useful tool for spurring sustainable growth.”   –Foreword Reviews

”… novice and veteran marketers should find the volume of use in developing corporate strategy. A longtime advocate for marketing makes a thoughtful case for its importance in all businesses.”   –Kirkus Reviews     

“… packed with a great deal of valuable advice and information. Students of marketing and marketing professionals would do well to lend an ear.”  – BlueInk Reviews

“Fast-Track Your Business is worth your full attention…filled with rich guidance for those looking to grow their business”. – Adam Ross, Founder of RosscoLorenzo.com

“Laura introduces a great process and visualization – the “Circle of Traction” to outline an integrated, totally customer-focused, approach to driving organic growth. She goes through this process step-by-step, with plenty of tools, examples, and cases, from the customer-demand side of the value chain on up. If you are wanting to learn more about how to help your firm drive real, profitable, organic growth: Buy this book. Read it. Use it. Love it. Give it to your team.” – Ralph Oliva, Professor of Marketing, Smeal College of Business, Penn State,  ISBM Executive Director

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