Are you confident that you have the right measures, metrics, and key performance indicators needed to improve performance, speed growth, and impact customer, and prospective customer, engagement, and conversion?

The right performance measures should align with, and support your company’s mission and growth goals. They should generate value and revenue, at a measurable return on resources invested.

When it comes to measures, it’s easy to think that more is better. But “more” can be confusing, overwhelming, and hide the insights needed to facilitate critical business decisions. There is a better approach to measures.

Why companies engage us. Multiple measurement iterations, and metrics served up from a multitude of data sources, that resulted in an inconsumable smorgasbord of metrics. Existing measurements were either too simple and/or too complex, and didn’t lead to the insights needed attract, keep and grow the customer value.

What we deliver. We help companies select the right measures, metrics, and KPIs, customized for their company and goals. We also help them develop a sequence of measures that forms the links between activity, output, operational, outcome-based leading indicators, and predictive metrics. Measures that are meaningful to understanding. Keep in mind that the real test is whether you are measuring what really matters: moving the needle when it comes to customer consideration, preference, engagement, acquisition, loyalty, advocacy, value, category growth, and product adoption.

The secret is to choose measures and metrics that demonstrate impact, value and contribution.  There are so many things that can be measured and therefore it is important to have a way to organize and classify your metrics.  That’s why our Accelance® Metrics Framework  has been adopted by numerous organizations. 

“We now have a set of quantifiable outcomes on which to build a more strategic, measurable marketing plan and a set of metrics for the dashboard that more clearly communicates Marketing’s impact.” Darren Bridges, President – Safe Systems, Inc.

Do your measures measure up? Our Measures, Metrics & KPIs Audit is designed to answer that question. Send us your measures. We will evaluate them and tell you if you are measuring what matters, and whether they can effectively serve as a basis for your dashboard, and your measurement processes.

The right performance metrics should align with, and support your, company’s mission and growth goals. Displayed on the right dashboard, they should provide the right insights to make the right strategic business decisions. A good place to start is with our Marketing Accountability Workshop.

Let’s put our heads together to identify the right metrics to achieve your company’s mission and goals. The combination of our performance measurement expertise, knowledge and skill transfer, change management experience and proprietary framework, will help you achieve your goals. We offer a robust, customized consulting engagement designed to address your unique needs.

Yes, Let’s Talk