Pipeline Engineering: Syncing Content to the Customer Buying Journey

This session explains how to develop a customer-centric pipeline, sync content to the customer buying journey and then overlay the various touch points, preferred channels and actual content. The session addresses how marketing can use this process to create a scoring model for sales-worthy opportunities and establish outcome-based performance targets to measure marketing’s contribution to the pipeline.


“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

Customer Quotes

Loading Quotes...