Are You Really Customer Focused? According to Dr. Peter Fader, author of Customer Centricity, a company that is customer-focused offers customers a consistently great and relevant experience across all touch points. When you’re customer focused and focus your Marketing efforts on high-value customers with an emphasis on customer lifetime value, you are customer-centric.  When the customer is at the center of everything you do, you are in a strong position to earn their business.

It’s good business to put yourself in your customers’ shoes.

Take our quick self-assessment to gain insight into how customer-centric your customers might find you.

For each question, imagine how they would answer using a 1-10 scale with 10 being the customer would strongly agree and 1 the customer would strongly disagree.



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