Are You Really Customer-Focused? According to Dr. Peter Fader, author of Customer Centricity, a company that is customer-focused offers customers a consistently great and relevant experience across all touch points. When you’re customer-focused and your business efforts are focused on high-value customers with an emphasis on customer lifetime value, you are customer-centric.  When the customer is at the center of everything you do, you are in a solid position to earn their business.

It’s good business to put yourself in your customers’ shoes.

Take our quick self-assessment to gain insight into how customer-centric your customers might find you.

For each question, imagine how they would answer using a 1-10 scale with 10 being the customer would strongly agree and 1 the customer would strongly disagree.



Want to improve your score?  

Download our free white paper Bring Your A-Game to a Customer-Empowered Market.”


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customer-centricity, customer experience, customer loyalty, customer retention, customer segmentation, strategic planning, operational excellenceCustomer-centricity is the Only Way to achieve sustainable, profitable growth.


Expand customer-centricity throughout your organization to:

        • Improve the conversion of data into actionable and relevant insights
        • Create a strategic plan that connects data to outcomes
        • Achieve operational excellence via enhanced processes and measurement

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3 Success Factors for Your Customer-Centric Journey

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