To be truly accountable, Marketing professionals need to periodically report on their performance and contribution.  You are probably thinking, we are reporting, especially if you are using the reporting capabilities within your marketing automation, campaign management, web analytics, and customer relationship management systems.  That’s a great start, but here’s the bad news. Many of the CEOs, CFOs, COOs and even CMOs are dissatisfied with their Marketing dashboard.

In fact, according to our Marketing Performance Benchmark Studies, over 40% of Marketing organizations don’t have a Marketing dashboard and of those that do only 45% of companies believe their dashboard communicates Marketing’s contribution and value, facilitate course adjustments, and inform business decisions.

In fact, many dashboards provide little, if any, actionable insights needed to improve and prove Marketing’s value. Simple measures and quantitative reports like number of website visitors, open/clicks, followers and friends, number of marketing generated/influenced qualified leads and more are not worth creating a dashboard and are rarely actionable.  More importantly, they do not make the connection between Marketing activities and business impact.

For over 20 years, we’ve helped leading organizations turn transactional dashboards into C-level strategic instruments that provide the insights needed to facilitate critical business decisions. Using best practices that we developed, we help you create robust dashboards that show customer actions like acquisition, retention and growth, markets and the competition, tactical decisions like channels and touch points, and decisions about budget allocation and risk management. These provide you, your team and your management the insights to both run and improve the business daily.

Marketing Dashboard

Accelance® Performance-Driven Marketing Accountability Illustration of Multi-tiered Actionable Marketing Dashboard

Create a Marketing Dashboards that Transforms How You View and Improve Performance

With every engagement, you’ll have access to all of our tools, templates and knowledge to speed up results and reduce costs. Also, we know that not every organization is alike. That’s why we’ve designed our services to give you the level of support you uniquely need to fully address your particular areas of concern.

1. Complete Collaborative Consulting Engagements. To expedite results and/or for organizations that want to leverage all of VEM’s expertise, maximize knowledge and skill transfer, and benefit from a change management plan, we provide a robust, customized consulting engagement designed to address your unique needs. Together, we work hand-in-hand to build a best-in-class Marketing function for your organization that is fully aligned to business outcomes and ready to demonstrate and achieve excellence.

2. Identify Your Gaps and Needs with our Proven Audits and Assessments. VEM’s Marketing Performance Management help you audit and benchmark your organization’s metrics, overall measures and dashboard assessment. You will be able to see exactly how you stack up against best-in-class organizations that get high marks from the C-Suite for their ability to prove and improve the value of Marketing. By identifying any gaps you have as well as understanding how to address them, we help you dramatically improve your organization’s alignment to help increase Marketing investment. Curious as to whether your dashboard measures up? Purchase the dashboard assessment.

3. Inspire and Educate Your Team. Whether you choose a workshop or a 1 to 2 hour speaking engagement, VEM can bolster your Marketing team’s skills and capabilities by helping you create your own set of blueprints for action and performance. In either instance, tap Laura Patterson, considered the trusted authority on alignment, accountability, analytics and operational excellence by both organizational Marketing leaders and her peers. Engage VEM to show your team how leading marketers employ improve and prove the value of Marketing and take your accountability.


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