Accelerating Market Leadership with Customer Advisory Boards

Customer insight is an essential element for achieving market leadership, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products, validate new ideas, beta test and provide constructive feedback on upcoming products and releases, improve messaging in existing markets and target new markets, and provide competitive insights. But if poorly planned and executed, they can backfire – resulting in lost customers and lost opportunity. During this session, Laura will share proven practices for how to gain executive sponsorship; create a mission/charter; identify, recruit, and reward members; organize productive meetings; and follow-up appropriately.