Taking Marketing Alignment and Accountability to the Next Level

Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and marketing accountability. In this program,  Laura Patterson, from VisionEdge Marketing and Jay Verellen from KENNAMETAL, a supplier of tooling and industrial materials, will walk you through how Kennametal employed VisionEdge Marketing’s expertise and patent-pending Accelance® software to create an actionable marketing blueprint that provided clear alignment between Marketing and the business, defined customer-centric outcome-based metrics, and a roadmap for further operational development.