Loading Events

« All Events

  • This event has passed.

Create a Customer-Centric Message Map to Accelerate Customer Acquisition

February 23 @ 11:00 am - 1:00 pm

How you position your company, and the marketing messages you craft to support your value proposition, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging:

  • Across all customer-facing channels and touchpoints throughout the customer journey
  • Across all internal functions/departments, and especially for customer-facing teamscustomer-centric message map, messaging, customer acquisition, message map framework, customer retention, customer success

Join this presentation to learn the 5 steps it takes to create a customer-centric message map that captures:

  • Your primary and supporting claims about your company’s value proposition for your products, and services, that will resonate and engage your prospects and customers, and the evidence to support your claims
  • Potential prospective customer objections and competitor responses to these claims along with your responses to these and supporting evidence


February 23
11:00 am - 1:00 pm


WBC Southwest
View Organizer Website

Search Our Site