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Learn How to Create a Dashboard That Shows Marketing’s Value

March 9 @ 10:00 am - 11:00 am

In this webinar, CFG brings Laura Patterson from Vision Edge Marketing, into the MPM series to discuss measurement principles and best practices any organization can use.  Today, Marketing leaders have plenty of data at their fingertips.  The challenge is how to use this data to measure and improve performance.

dashboard, mpm, performance measurement, performance management, measurement, roi, metrics, kpis, marketing effectiveness

Marketing Attribution Models, Marketing Performance Management Scorecards and Marketing Dashboards visualize important information with the purpose of identifying what is, and what isn’t, working, and facilitating growth-related decisions. Performance management dashboards enable Marketing organizations to understand and communicate where they are performing well, strategically, and operationally, and what improvements need to be made. Best-in-Class marketing organizations build a culture of accountability that drives and demonstrates how Marketing is delivering real business value. Join this session to learn what it takes to develop a relevant and actionable Marketing dashboard.

 

You will learn:
• Attribution Models, Campaign Scorecards and Performance Management Dashboards – what’s the difference between them, and when and how to use each
• Five steps for creating a relevant and actionable performance management dashboard
• Key Marketing measurement categories for every performance management dashboard.

RSVP now so you don’t miss this CFG webinar!

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