How Data Moves You from One-Size Fits All to Segmentation-Based Marketing

Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit Union (NWFCU), a full-service financial institution located in Virginia, one of the top 50 credit unions in the nation. Similar to other marketers, the NWFCU marketing team faced data access and quality challenges.

Learn how market and customer data along with analytics created a marketing strategy and a measurable marketing plan to create a segmentation-based strategy to accelerate growth.

Laura will also share some results from VEM’s 2017 MPM Benchmark Survey Webinar: Cook Up the Best Marketing Performance.

Takeaways:

• Use your data and analytics to identify and pursue opportunities for growth
• Gain practical tips on how to make marketing and the data more relevant to the C-Suite
• Use analytics to demonstrate marketing’s value