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MarTech Boston Conference | Implement World Class Marketing Processes
Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd:
How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations
Best in Class (BiC) processes are the lifeblood of successful Marketing Ops. Without them, it would be even more difficult to deploy a world-class customer experience. Six roles and associated processes and capabilities consistently surface among BiC Marketing Ops functions (in priority order):
1. Customer, market, competitive intelligence, research and insights.
2. Analytics and predictive modeling.
3. Data management.
4. Campaign analyses and reporting.
5. Budgeting and planning; financial governance and reporting.
6. Organization benchmarking and assessments.
This session is ideal for organizations establishing or looking to have their MarketingOps become a hub for performance management. Using examples from customer success stories, participants will learn how to:
- understand the role and processes of BiC MarketingOps.
- implement BiC processes for planning, alignment, implementation, measurement and communication processes around data, analytics, metrics, system, tools and reporting.
- recommend processes for improving role effectiveness.
- leverage MarketingOps to prove the value of marketing’s contribution to overall business goals and outcomes.
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