The dynamics of the 21st Century are forcing businesses of all sizes and types to speed up.  Skip Maner, the Managing Principal of Inverness Capital Partners, will provide insights and recommendations on how to ensure your company is using smart speed and the most important tasks for fast companies.  Laura Patterson, the President of VisionEdge Marketing, will introduce the topic and discuss the dynamics and their implications in marketing. Larry Mosiman, the Product Marketing Manager of SAS, will discuss the use of analytics to enable smart speed.

This program’s take-aways:

• Lack of Speed Kills
• Performance for business and marketing needs to be measured from the perspective of innovation and speed
• Decisions need good data and analytics
• Marketing plays a key role in speed, especially in terms of providing customer insight and guidance for innovation

Title: How Fast Can You Move Webinar

Date: Thursday, January 25, 2007

Time: 12:00 pm U.S Central Time

This webinar has passed. For questions, please contact: jessicap@visionedgemarketing.com.

Download a complimentary copy of the presentation here. 

Speakers

About the speakers

Skip Maner – Keynote

Managing Principal, Inverness Capital Partners

Skip has spent eleven years in private equity. He is currently a Managing Principal with Inverness Capital Partners in Newtown Square, PA. Inverness provides growth equity (both control and non-control) to industrial technology-oriented companies and high growth manufacturers in the United States. Prior to joining Inverness, Skip was a Managing Director with Internet Capital Group and a Principal with TL Ventures and Safeguard Scientifics. Skip works with Inverness portfolio companies such as SkyBitz, NCSRT, Nexiant and Pelion. Prior investments, among others, include WebLogic (sold to BEA Systems), Conduit Software (now ADP) and ICG Commerce. Prior to becoming an investor, Skip was an entrepreneur and served as president and founder of two companies including a recycled products manufacturer. He serves on the University of Richmond’s President’s Council. He also is on the Board of two Philadelphia-based non-profit youth organizations.

Larry Mosiman

Product Marketing Manager, SAS Customer Intelligence Solution

Larry Mosiman has over 20 years of experience leading marketing teams for high tech companies. He is currently the world-wide product marketing manager for SAS’ Customer Intelligence Solutions. Before joining SAS, Mosiman led the marketing organization for the Material Testing Division of MTS Systems Corporation in Eden Prairie, MN, where he developed a successful marketing organization in a business that had been engineering focused. Mosiman has a Masters in Business from St. Thomas University and a Bachelors in Electrical Engineering from South Dakota State University.

Laura Patterson

President, VisionEdge Marketing

Laura Patterson is President and co-founder of VisionEdge Marketing, Inc., a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books, Gone Fishin’ and Measure What Matters, Laura has served on several non-profit boards and has been a guest lecturer at various universities.

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